Irwin Naturals Archives - Green Market Report

StaffDecember 10, 2021
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8min3400

Klee Irwin is an author, physicist and businessman who serves as CEO and Chairman of Irwin Naturals Inc and Director of Quantum Gravity Research (QGR), a non-profit research institute he founded in 2009.

Founded by Klee in 1994, Irwin Naturals is an award-winning global nutraceutical company providing with products selling in nearly 100,000 outlets, ranging from Whole Foods to Walmart, and having a North American brand recognition in excess of 100 million people. The company expects to be the world’s first household name level player to move into the cannabis and psychedelic mental health spaces. Irwin Naturals is a long-time supporter of Vitamin Angels, which aims to provide lifesaving vitamins to mothers and children at risk of malnutrition thereby reducing preventable illness, blindness, and death and creating healthier communities.

As the Director of QGR, Klee manages a dedicated team of mathematicians and physicists developing emergence theory. The mission of the organization is to discover the geometric first-principles unification of space, time, matter, energy, information and consciousness. Since 2009, the team has published over 60 papers and journal articles laying out some of the mathematical building blocks and axiomatic ideas for this unification model.

Outside of his work in physics and nutraceuticals.  Klee is active in supporting students, scientists, educators and founders in their aim to discover solutions leading to high-impact positive change in the world. He has supported and invested in a wide range of people, causes, and companies including Change.orgUpworthyDonors ChooseMoon Express, the X PRIZE Foundation, and Singularity University, where he is an Associate Founder.

Full birth name: Klee Martin Irwin

 

Title: Chairman & CEO

 

Company: Irwin Naturals Inc.

 

Years at current company: 27

 

Education profile: Some College

 

Most successful professional accomplishment before cannabis: Founded and then led Irwin Naturals to 27 consecutive years of profit culminating with 2021 as the single most profitable year.

Company Mission: To heal the world with plant medicine.

Company’s most successful achievement: We created a brand not just known by over 100 million North Americans but a rare “cult-brand” or brand that sells at the top of its class with virtually no advertising. As part of this, we were able to become one of the largest sellers of CBD in the mass market while also having one of the lowest prices per dose.

Has the company raised any capital (yes or no): No

Any plans on raising capital in the future? Yes

 Most important company 5-year goal:  In Q1 of 2022, we expect to be the world’s first household name brand to move into cannabis. In order to remain profitable, we will do this as a licensing model in most or all legal states in the US and other countries around the world. In addition, we will become the first nationally recognized brand to extend into the psychedelic mental health space, again remaining profitable because of the legality of the psychedelic ketamine. We intend to become the Jenny Craig of psychedelic mental health clinics. That is, the first large scale national chain offering price accessible healing.


StaffAugust 18, 2021
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3min120

Irwin Naturals Inc. (CSE: IWIN), formerly Datinvest International Ltd. closed on its previously announced reverse takeover of Datinvest International Ltd. by Irwin Naturals. The company de-listed its common shares from the NEX Board of the TSX Venture Exchange effective at the close of business on August 13, 2021. It began trading its subordinate voting shares on the Canadian Securities Exchange (“CSE”) under the ticker “IWIN” on August 17, 2021.

Irwin Naturals is a leading herbal supplement company in the United States and is a large distributor of CBD products in mass-market and health food chain stores. The Irwin brand has been a household name for the better part of 27-years and its herbal supplements are distributed in about 100,000 stores. In 2018, Irwin became one of the first legacy supplement brands to launch a line of full-spectrum Hemp extract CBD products. Irwin’s initial product launched into the space was Irwin Naturals CBD soft-gels. Irwin continues to expand the CBD products within the Irwin Naturals’ brand more recently adding CBD topical products in the form of balms, roll-ons, gels and creams.

At present, Irwin contracts with third-party manufacturers in Kentucky, Oregon, Texas, Florida, Illinois, and California to produce Hemp-derived products. At this time though, Irwin Naturals derives the majority of its revenue from non-hemp related products.

In connection with the closing of the Business Combination,  Irwin named a new leadership team as follows:

  • Klee Irwin – Chairman, Chief Executive Officer and Director

  • Philippe Faraut – Chief Financial Officer, Corporate Secretary and Director

  • Marc-David Bismuth – Director

  • Rod Kight, Esq. – Director

Terms

In connection with Business Combination, the Company effected a consolidation (the “Consolidation”) of the common shares of the Company (the “Common Shares”) on a one post-Consolidation Common Share for every 8.31617 pre-Consolidation Common Shares basis. In addition, the Company amended its articles to: (i) create the proportionate voting shares and multiple voting shares (the “Multiple Voting Shares”); (ii) to add special rights and restrictions to the Common Shares and change the identifying name of the Common Shares to “Subordinate Voting Shares”; and (iii) to change its name from “Datinvest International Ltd.” to “Irwin Naturals Inc.” Shareholder approval for certain of these matters where required was obtained at an annual and special meeting of the Company’s shareholders held on June 24, 2021.


Anne-Marie FischerJuly 31, 2019
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8min200

According to Brightfield Group, the CBD market in the U.S. has grown over 700% in 2019.

The CBD industry is becoming much more saturated than it was before the passing of the U.S. Farm Bill late last year, with new products entering the market, threatening to take a slice of the CBD pie that the early producers of CBD have enjoyed until this time.

Nevertheless, the top 20 CBD companies still hold a majority of the even bigger pie that is CBD in the cannabis industry. 

Brightfield Group listed the Top 5 CBD Companies that the research group says “continue to make a name for themselves” within the growing CBD market. Here’s what we know about these various companies:

 

  • CW Hemp (Charlotte’s Web)

 

Earlier this summer, Charlotte’s Web Holdings (TSX:CWEB)(OTCQX:CWBHF) announced that their total acres of hemp planted for the 2019 growing season had increased 187% due to interest and demand for the products. Prior to that, the company reported its earnings for the first quarter with revenue growing 66% to $21.7 million. 

“Interest and demand for our products has been exceptional and growing rapidly. Our 2019 planting strategy ensures we will have the required raw materials to deliver on production targets for Charlotte’s Web products through 2020 and into 2021,” stated Deanie Elsner, CEO of Charlotte’s Web. “Our leading CBD hemp varieties under cultivation today are the foundation of our 2020 production plan.”

Brightfield Group remarked of the company: “By deeply understanding who they are as a brand and identifying the consumers that resonate with their messaging, they have built the foundation for potentially life-long customers and advocates.”

  1. PlusCBD Oil (CV Sciences)

PlusCBD Oil by CV Sciences (OTCMKTS: CVSI) has found success largely due to their low-dose capsule and softgel formats that Brightfield Group referred to as “a safe bet for more conservative users”. Green Market Report has been watching the steady increase in CV Science’s company value following last year’s impressive sales jump of 203% in the second quarter. 

The company is expected to announce its second-quarter results for 2019 on August 6. 

        3. Green Roads World

Green Roads offers unique, high-dose products, and have built their success on effective social strategies. With a growing employee base of over 100 the company had an estimated value of $45 million in 2018, according to co-founder Arby Boroso. 

The company sells CBD-infused products such as tinctures and balms, online and in 6,000 stores and 2,000 doctors’ offices across the country. Brightfield attributes their “values-based marketing” to their success and prominence in the CBD industry. 

  1. Medterra

Medterra’s growth is largely due to its effective SEO strategy and marketing. With a site that is full of engaging content that manages to get past the limitations of search engines, Medterra gets itself in front of the eyes of consumers.

The company recently announced a foray into the sports, fitness and golf communities, by partnering with Worldwide Golf Shops, the parent company to Edwin Watts, Roger Dunn, and some of the most well-known and established golf retail stores in the United States. 

  1. Irwin Naturals

Irwin Naturals turned heads when Klee Irwin, the founder of the company announced the company would be giving away $1M worth of CBD products to honor the passing of the Farm Bill. 

The company is concerned with making the cost of CBD products affordable, saying “Our mission is to spread health to the world through plant medicine. Our nation is on the edge. And I am worried about the future of our children. If we can make CBD affordable and accessible to the masses, it just might help our country avoid a meltdown.”

Groups of Competitors in the CBD Market

Brightfield Group laid out the different types of companies and brands that are continuing to lead the pack when it comes to innovative marketing, advanced products, and ways to stick out in the market. These companies are those who are:

  • CBD-only companies that have established brand loyalty, improved marketing strategies, and grow larger and more diverse customer bases
  • Cannabis companies including multi-state operators that leverage networks and infrastructure to build brand recognition and raise capital to expand CBD lines
  • Supplement brands existing in the natural food store and retail chain space
  • Disruptor brands that were little-known prior to this year and have risen up in the ranks as they’ve been picked up by large retail chains

As it is only still summer, it remains anyone’s game as to who will end up at the finish line in the CBD brand race by the end of the year.  


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