Jack-In-The-Box Archives - Green Market Report

Debra BorchardtDecember 22, 2017

Media company Merry Jane has teamed up with Jack in the Box Inc. (JACK) to offer a limited edition Merry Munchie Meal from January 18 through the 25th at three locations in California. The special meal is planned to celebrate California’s new legalization of adult use marijuana set to begin on January 1, 2018.

According to the statement, the new MERRY Munchie Meal^TM will include the most craveable and snackable products that Jack in the Box has to offer, including a unique twist on Halfsies (½ curly fries and ½ onion rings) two of the brand’s famous Tacos, 5 Mini Churros, 3 Crispy Chicken Strips and a small drink—all for a very special price of $4.20, plus tax.

“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them— whether you’re at a concert, up late playing video games or pulling an all-nighter. We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it,” says Iwona Alter, Chief Marketing Officer of Jack in the Box.

Merry Jane is a media platform at the crossroads of pop culture, business, politics, health, and the new generation of sophisticated cannabis culture for all. The company is known for its famous founders Ted Chung and Snoop Dogg. It is behind the Emmy nominated “Martha & Snoop’s Potluck Dinner Party” on VH1. Actor Seth Rogen is a content partner.

“Launching the MERRY Munchie Meal is the perfect way to acknowledge the cannabis culture in our shared home state of California,” said Scott Chung, Chief Operations Officer of MERRY JANE. “Leveraging our Emmy-nominated content production and forward-thinking, we have created this campaign and limited-time offer product with Jack in the Box that marries both brands’ voices.”

The meal will be available at three Long Beach, CA Locations:

5601 Pacific Coast Hwy, Long Beach, CA 90804
3032 Palo Verde Ave, Long Beach, CA 90808
652 Atlantic Ave, Long Beach, CA 90802

While some lament the attachment of cannabis consumers to fast food, it turns out that McDonald’s is the top choice, not Jack in the Box. However, that may change as Jack in the Box courts this new clientele.

Cynthia SalarizadehSeptember 27, 2017

Cannabis Freakonomics Part 2: Fast Food Preferences

In a new study we have conducted in conjunction with Consumer Research Around Cannabis, we found that 43% of people who bought legal marijuana chose McDonald’s as their go-to place to eat fast food when experiencing the munchies.

The study was conducted over several marketplaces across the United States with a base population of 55 million.

The study also dove deep into people who purchased cannabis from a legally authorized dispensary, which was 4.7 million or 8.5% of the population.

In the past four weeks alone, 43% of those marijuana customers said they ate at McDonald’s. The second most popular place to eat was Taco Bell, accounting for only 18% of the cannabis consumers.

Wendy’s came in third place with 17.8%, just barely beating Burger King at 17.6%. Subway ranked in fifth at a tiny 8.7% compared to the previous four spots. Kentucky Fried Chicken hit the list at number six with only 5.5% going to eat there over the past four weeks.

The additional fast food names in the top ten list were Arby’s, Chick-Fil-A, Jack-In-The-Box and Carl’s Jr. (in that order).

“McDonald’s wins by virtue of the sheer number of locations – by default really,” said Jeff Stein, Vice President of Consumer Research Around Cannabis. “Those competitors which better understanding cannabis users and their consumer habits can certainly close the gap by integrating what they learn through their marketing efforts.”

As cannabis is known for its appetite inducing side effect, which is one of its most beneficial qualities for those suffering from diseases that hinder appetite or take medication that make it difficult to eat, understanding the spending habits of consumers is critical.

The new report is part of a series of research market snapshots called “Cannabis Freakonomics” that covers data collected by Consumer Research Around Cannabis.

“The data that we have collected has unveiled a ton of interesting findings that we would like to share with the industry,” said Jeffrey Stein CEO of Consumer Research Around Cannabis. The data reinforces some stereotypes of cannabis consumers, but also reveals some surprising findings.

As we continue to unveil the consumer economic behavioral secrets of cannabis users, we will provide the updates here on Green Market Report. In the meantime, consume wisely and spend responsibly! If you want high-quality cannabis strains, then you must try exotic marijuana strains. These are the awesome cannabis strains you can get right now.