KCSA Strategic Communications Archives - Green Market Report

Video StaffVideo StaffOctober 2, 2019

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With over 400 publicly traded cannabis companies and billions of dollars at stake, brands can’t afford to make mistakes when it comes to how the public perceives them. Anne Donohoe of NY-based public relations firm KCSA leads a panel taped at the Green Market Summit on September 11, 2019 in Los Angeles reviewing the differences of working with publicly traded companies including managing good and bad news. Panelists included Jason Vegotsky, CRO KushCo Holdings, Brandy Gray, CEO Urth Capital Advisors, BJ Caretta, Caretta Consulting.


William SumnerWilliam SumnerMay 8, 2019
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It’s time for your Daily Hit of cannabis financial news for May 7, 2019.

On the Site

Investors Are Bullish On Cannabis, According to KCSA Survey

Investors are feeling bullish about the cannabis industry, according to a new survey released by KCSA Strategic Communications. Titled the Cannabis Investor Survey, KCSA polled over 250 retail cannabis investors about their investments and outlook on the legal cannabis industry in the United States.

Illinois Releases Plan For Full Legalization

This past Saturday, Illinois Governor J.B. Pritzker released the plan for full cannabis legalization which is set to begin on January 1, 2020. Companies that currently had medical cannabis licenses would get a jump on other companies with regards to applying for licenses. According to the plan, new licenses for dispensaries would begin on May 1 and processors, craft growers and transporters would begin licensing on July 1. It wouldn’t be until late 2021, that the next round of businesses would receive licenses.

Long-awaited German Tenders Handed to Specialist Trio

White smoke emanating from Germany’s medical agency signals the wait is over to find out which firms have been awarded medicinal cannabis tenders for Europe’s top market. Two Canadian firms, Aphria, and Aurora Cannabis and Germany’s Demecan have won out, it has emerged. The three companies will split a four-year tender to grow 10,400kg between them. Aphria won five of the 13 lots, with Aurora Cannabis and Demecan handed five and three lots respectively.

In Other News

MJardin

MJardin Group, Inc. (CSE: MJAR) (OTCQX: MJARF) today released their fourth quarter and full year financial results for 2018. Revenue for the year was $27.5 million. Adjusted net loss from operations was $27.4 million and adjusted EBITDA was $12.2 million. “2018 was a year of significant change in the company as we expanded in to another US state, entered the Canadian market via acquisition, and became a publicly traded company on both the CSE and OTC,” remarked Adrian Montgomery, MJardin Chairman of the Board and Interim CEO. “In addition, we have restructured our corporate size and organization to better integrate and align with our core business goals in both countries.”

Heritage Cannabis

Heritage Cannabis Holdings Corp. (CSE: CANN) announced that it has closed a $17.3 million bought deal offering, selling approximately 32.6 million units of the company at a price of $0.53 per unit. Each unit consisted of one common share and one-half of one common shar purchase warrant. Proceeds from the offering will be used to increase extraction capacity and follow-on investments in existing portfolio companies, new domestic and international opportunities, working capital and general corporate purposes.

TerrAscend

TerrAscend Corp. (CSE: TER) announced that it has completed the book-build for its previously announced upsized private placement. The gross proceeds from the offering totaled $52 million. The company is issuing common shares in the private placement at the previously announced price of C$7.64, which is a 5% discount from Monday’s closing price.

Cronos Group

Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) announced that is has opened a cannabinoid device R&D facility in Israel. Dubbed Cronos Device Labs, the facility will feature a 23-member team and is comprised of product designers, mechanical, electrical and software engineers, and analytical and formulation scientists. “The launch of Cronos Device Labs is an exciting next step on our journey to become a leader in cannabinoid innovation,” said Cronos Group Chairman, President and Chief Executive Officer Mike Gorenstein. “Vapor is already one of the most popular forms of cannabis consumption, and we see a clear opportunity for Cronos Group to introduce the next-generation of vaporizer products designed specifically for cannabinoid formulations.”

Canopy Growth

Canopy Growth Corporation (TSX: WEED) (NYSE: CGC) announced the launch of Spectrum Therapeutics, a new global brand that will encompass all of the company’s ongoing commercial medical and clinical research operations including Spectrum Cannabis, Canopy Health Innovations , and Bionorica SE-founded C3 Cannabinoid Compound Company. Spectrum will be involved with the production and distribution of full-spectrum and single cannabinoid medical cannabis products; education, resources and support for patients and healthcare practitioners; as well as pre-clinical and clinical research and the development of cannabinoid-based medicines.


William SumnerWilliam SumnerMay 6, 2019
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Investors are feeling bullish about the cannabis industry, according to a new survey released by KCSA Strategic Communications. Titled the Cannabis Investor Survey, KCSA polled over 250 retail cannabis investors about their investments and outlook on the legal cannabis industry in the United States.

Of those surveyed, 51% have a net worth between $100,000 and $500,000 while the other half (49%) have a net worth over $500,000.  According to the survey, 90% of retail investors are making money off of their stocks, and 40% say that they own stock in 10 or more cannabis companies. Roughly 50% are pulling money from other investments to invest in cannabis.

“Cannabis has graduated from being viewed as a high-risk, exotic or fringe investment, to a mainstream staple of retail investors’ stock portfolios,” said Todd Fromer, Managing Partner at KCSA Strategic Communications. “Our survey suggests that individual investors are selling their positions in traditional stocks in order to invest in cannabis stocks.”

While some may see cannabis as a way to make quick money, most retail investors say that they are in it for the long run. Approximately 80% of respondents say that they plan to hold on to their investments for between 1-10 years. Nearly half of those surveyed (40%) say that cannabis makes up more than a quarter of their overall investment portfolio.

Though cannabis remains a Schedule I controlled substance, most investors don’t seem to mind. Roughly 84% of respondents say that cannabis’ federal status has no impact on their decision to invest. Retail investors are also unafraid to invest in cannabis companies that touch the plant.

Approximately 44% say that they are invested in a medical cannabis company and 40% report to have investments in adult-use cannabis. While hemp-CBD may be the hottest thing in the health and wellness market, 37% of respondents have investments in the sector. Despite the legal benefits of investing in ancillary cannabis companies, only 24% have a financial stake in one.

The takeaway from this survey is that investors are exceedingly confident in the long-term success and stability of the cannabis industry. Instead of cautiously putting money into ancillary companies, most retail investors seem to be diving head first both adult-use and medical cannabis while shying away from “safer” investments. According to Lewis Goldberg, a managing partner at KCSA, that trend will only continue.

“Cannabis investors appear unafraid,” says Goldberg. “As they continue to invest without fear of federal illegality of cannabis and without concern regarding companies that touch the plant, we expect this sentiment will only grow as more and more states expand medical programs and pass recreational use laws.”


StaffStaffMarch 13, 2019
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1.) Mattio Communications

Launched in 2005 by Rosie Mattio, Mattio Communications (AKA: Rosie Mattio Public Relations or RMPR), is a full -service communications firm specializing in the cannabis industry, with clients spanning every sector of the trade, including, but not limited to, cultivation, manufacturing, finance, technology and ancillary services. Over the past four years, RMPR has represented some of the most recognized and well-respected brands in the cannabis industry, including: Canndescent, Headset, Papa & Barkley, Flowhub, LeafLink, Caliva, Navy Capital, Seed & Smith, Van der Pop and many more.

Since launching their cannabis-specific unit in 2014, Mattio has secured well over 1,000 media placements in print, digital and broadcast outlets for its clients. An industry favorite, Mattio Communications is recognized as the leading PR firm for cannabis brands and is directly responsible for cultivating the image for some of the most dominate names throughout the industry.

2.) ICR

Established in 1998, ICR partners with companies to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 650 clients in approximately 20 industries. ICR’s healthcare practice operates under the Westwicke brand (www.westwicke.com). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore, San Francisco, San Diego and Beijing. ICR also advises on capital markets transactions through ICR Capital, LLC. Learn more atwww.icrinc.com.

Some of the impressive multi-state operators, manufacturers and distribution companies that ICR stakes claim to are recognized as the largest companies in the industry. These names include Tilray, Aphria, TILT Holdings, CV Sciences, Flowr, Greenlane, Growpacker, and Hydrofarm.

3.) GVM Communications

GVM Communications, Inc. is a woman minority-owned public relations, branding and business development firm. Launched in 2012, led by Founder and CEO, Gia Morón, the company’s client base ranges from small to mid-sized businesses, non-profits, entrepreneurs, authors and celebrity influencers across multi-disciplined industries. GVM Communications expanded into the cannabis space in 2015, and has since worked with clients such as Women Grow, Viridian Capital Advisors, Simply Pure, Tikun Olam, Ilera Healthcare and more. Overseeing the PR efforts for one of the longest running parades in the country the “New York City Cannabis Parade.” Gia and expert team – who have over 60 years of combined experience – have partnered with industry conferences to identify top talent to diversify speaker representation. The firm has been credited by its clients for its first-rate approach for crisis managment and was coined the “client whisper”. In addition, Gia and her team have work with higher education universities to bring cannabis business education events, worked closely with advocacy groups to leading groundbreaking industry events at state buildings to faith based organizations. GVM Communications represents many of the leading voices in the cannabis industry today. Currently the team is working on expanding its communications platform into publishing and multimedia. The team just signed with a small group focused on CBD products and sports fitness.

The powerful list of current leading clients include Women Grow, Ilera Healthcare, National Holistic, Simply Pure/Cannabis Global Initiative and Viola Brands. Clients that GVM has worked with in the past include CWCBE, Yale School of Business on Business of Legal Cannabis 2018, Viridian Capital Advisors, and the Emmanuel Baptist Church, The Business of Cannabis Summit 2019.

4.) KCSA Strategic Communications

KCSA is a fully integrated, partner-owned, communications agency specializing in public relations, shareholder communications and social media, with expertise in cannabis, financial and professional services, technology, healthcare, digital media and energy. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The company was recently included in the “2018 CBE Ancillary Business 155” list by Cannabis Business Executive, an integrated business to business media company serving the cannabis and hemp industries. KCSA’s cannabis practice has been representing companies in the cannabis industry for more than five years. Clients span the entire supply chain from companies that grow the plant, process it and dispense it, to companies that provide consulting services, financial services and even ancillary products such as lighting, nutrients and packaging

In 2017, KCSA launched The Green Rush, a podcast about cannabis, the capital markets and culture. On a weekly basis hosts Lewis Goldberg and Anne Donohoe from KCSA Strategic Communications, speak with the CEOs, Regulators, Legislators and Cultural Icons pushing the cannabis industry forward.
To date we have interviewed some of the most powerful people in the business including:
• Rep. Earl Blumenauer (D-OR)
• Bruce Linton, CEO of Canopy Growth
• Ziggy Marley, Grammy award winner
• Ricki Lake, actress, activist and documentarian
• George Allen, President of Acreage Holdings
• Tim Seymour, CNBC
• Marvin Washington, former NFL player and cannabis investor

In 2018 KCSA acquired the leading cannabis and hemp PR firm Salar Media Group. KCSA is responsible for one of the largest PR campaign efforts surrounding the 2019 Super Bowl with Acreage Holdings. Some of their clients include KushCo Holdings, Acreage Holdings, Terra Tech, iAnthus, Aurora Cannabis and MJ Freeway. In the past the have represented such brands as The Emerald Cup, Vangst and Curaleaf.

5.) Nison Co

NisonCo has a proven track record of successful political advocacy and policy change supporting the legalization of marijuana and other causes. With over 3,300 active media contacts at over 2,900 outlets, NisonCo is one of the best cannabis industry PR firms, with an unmatched network of relationships with mainstream media, industry specific media, product reviewers, and thought leaders from around the country.

Evan Nison, founder & chief executive officer of Nison Co. He is the youngest member of the board of NORML, and sits on the Board of Directors of Students for Sensible Drug Policy. In 2016 he helped launch Whoopi & Maya, a women-centric medical cannabis company with actress Whoopi Goldberg and edible maker Maya Elisabeth and currently acts as its chief financial officer.

Nison Co. agency has grown to well over 30 clients in cannabis, some of which include Bluebird Botanicals, Ardent, MoneyTrac, Brightfield Group, Headcount, Terra Tech, Nexien BioPharma and Civilized Media.

6.) Grasslands Agency

Grasslands is a full-service boutique agency working with clients in highly regulated industries. A nimble 10-person firm with offices in Denver and Los Angeles, Grasslands specializes in best-in-class Public Relations, Content Marketing, Social Media, Thought Leadership work, Newsletter Campaigns, Book Development and Event Execution for businesses and brands. Founder and CEO Ricardo Baca, a 20-year newspaper veteran, has built a seasoned team with more than six decades of top-level journalism experience at outlets including Men’s Health, The Denver Post, the Chicago Sun-Times, The Daily Beast and Wonkette—and PR experience with clients including IKEA North America, K12 Inc., REI, Dupage Medical Group, Fisher-Price and Emeril Lagasse (bam!). Grasslands has a deep bench of experience supporting clients through product launches, acquisitions and IPOs, crisis management and capital funding initiatives. Grasslands works with businesses in cannabis, hemp, traditional healthcare, technology and other highly regulated industries and is proud to count Willie’s Reserve, Cliintel Capital Management Group, Coda Signature, General Cannabis and others among its roster of clients. Find out more: mygrasslands.com

7.) The Rosen Group

After a stint in Washington, DC handling policy communications, Lori Rosen founded Rosen Group in New York City. For over three decades the agency has had success handling thought leadership campaigns for industry associations in alternative energy; embracing the tech boom with digital and tech launches and more recently establishing a budding cannabis practice, beginning in 2013 when Colorado became a legal market. Headquartered in New York City, with a 16-person team of media savvy professionals, Rosen Group has had offices in Denver, Los Angeles and Washington, DC over the years. Today, Rosen Group represents a number of cannabis clients including Nug in Oakland, CA; Azuca in New York, and HEALTH (Hawaiʻi Educational Association for Therapeutic Healthcare), for a campaign to allow out-of-state patients legal access to medical cannabis dispensaries while visiting the island.

8.) Maverick PR

Maverick Public Relations’ mission is to provide big agency expertise with outstanding client service by a seasoned and knowledgeable communications expert. Maverick PR was established by Shawna Seldon McGregor in 2018 after two decades at communications agencies in New York City and Denver. McGregor’s cannabis and hemp experience are unparalleled, working from the inception of adult-use in Colorado to bring cannabis messaging to the national stage and working closely with national and trade reporters as well as infiltrating specific emerging markets to educate and convey critical narratives. She has represented the biggest brands in the industry, including Wana Brands, L’Eagle Services, ebbu, Good Chemistry, L’eela CBD Body Care, Fortis Law Partners, Elevate Hemp and Verra Wellness, among others.

Maverick PR has deep experience representing a multitude of sectors including the regulated cannabis industry, biotech, agribusiness, sustainable technologies, renewable energy, associations and media companies. Offerings include public relations, media training, investor relations, content development, thought leadership development, speaking engagements and response strategy/crisis management.

9.) Ingrid Marketing

Ingrid is a full service, award winning, PR firm deeply embedded in the cannabis industry. Founded in 2015, Ingrid creates brand recognition, and strategically guides and supports the people building the cannabis industry’s future. Clients include PLUS Products, PHILTER Labs, Kadin Academy and Cannabiz Connection.

Ingrid clients are covered by top-tier, mainstream-media outlets including ABC-TV, Businessweek, Entrepreneur, Forbes, Los Angeles Times, Newsweek, New York Times, Time Magazine, USAToday and The Wall Street Journal, and in target-right news outlets like Leafly, High Times, DOPE, Civilized, MSNBC.com, and TechCrunch.

10.) Cannabrand

Cannabrand is an award-winning, full-service marketing agency and the first to specialize in the cannabis industry. The team has played an integral role in helping cannabis businesses across the United States develop their brand identities, increase their marketshare, and appeal to emerging markets. They work with companies ranging from B2C dispensaries and mobile applications, to B2B cultivation facility operations and wholesale markets.

The agency has been featured in publications including The New York Times, Bloomberg Business, The Atlantic, Fortune, and Elle Magazine and has been praised by the American Marketing Association. PRWeek named co-founder Olivia Mannix the top 50 Public Relations Innovators of 2015. The agency brings their expertise in cannabis products, cconsumer insights, and the unique cannabis marketing laws and regulations to its clients on a national scale. Cannabrand has helped over 100 cannabis businesses intimately connect with their desired markets, and has been established as a leading voice in the normalization of cannabis. Some of the names that Cannabrand has worked with in the past include Women Grow, Mary Jane’s Medicinals, Caliva, Vangst Talent, Verde, and Gold Flora.


StaffStaffJanuary 14, 2019
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NEW YORK,  January 14, 2019 /AxisWire/ KCSA Strategic Communications, an integrated strategic communications firm specializing in public relations, media relations, social media and investor relations, today announced it was named to the “2018 CBE Ancillary Business 155” list by Cannabis Business Executive, an integrated business to business media company serving the cannabis and hemp industries.

“The cannabis industry requires the same level of professionalism, dedication, attention to detail and focus for achieving measurable ROI from a communications perspective as any mainstream, mature industry. For more than five years, KCSA has been focused on bringing this type of strategic communication to our dozens of cannabis clients that span the entire cannabis ecosystem,” said Lewis Goldberg, Managing Partner at KCSA Strategic Communications. “Understanding how to communicate for ancillary service providers, multi-state operators, brands and others takes a unique understanding of the intersection of cannabis, the capital markets and culture.”

For nearly 50 years, KCSA Strategic Communications has been one of the most trusted strategic communications firms in the United States, with offices in New York City, Los Angeles, Boston and London, providing public relations and investor relations counsel to thousands of companies. In particular, KCSA’s cannabis practice, led by Philip Carlson and Lewis Goldberg, has been representing companies in the cannabis industry for more than five years. Clients span the entire supply chain from companies that grow the plant, process it and dispense it, to companies that provide consulting services, financial services and even ancillary products such as lighting, nutrients and packaging.

About KCSA Strategic Communications

KCSA is a fully integrated communications agency specializing in public relations, shareholder communications and social media, with expertise in cannabis, financial and professional services, technology, healthcare, digital media and energy. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm’s clients are its best references. For more information, please visit www.kcsa.comor https://www.kcsa-cannabis.com/.

 

Media Contacts

Gretchen Gailey / Christina Panta

KCSA Strategic Communications

347.487.6186 / 212.896.1208

ggailey@kcsa.com / cpanta@kcsa.com

 


McKenna MillerMcKenna MillerNovember 20, 2018
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Over the past few years, there has been quite a shift in how the press is “talking pot”. From Vogue covering “Cannabis Cocktails” to top business outlets covering what marijuana stocks you should invest in, the pot conversation is hitting the mainstream media very quickly.

As marijuana emerges from the black market into legal legitimacy, the conversation in the mainstream press isn’t just an exploration of pot culture anymore. Right now, the legal cannabis industry is one of the fastest growing industries netting nearly $10 billion in 2017 and is expected to hit twice that this year. As more and more public opinion polls show that a majority of Americans support legalizing the drug, media is increasing their coverage to satisfy people’s need to understand the ever-green industry.

So as a PR person representing a cannabis client, how do you navigate the slowly legalizing industry?

KNOW YOUR AUDIENCE

Understanding how to participate in the cannabis conversation comes down to knowing how to communicate to the capital markets, consumers, and regulators. PR and marketing agencies are counseling their clients on how to properly reach to a whole new consumer. For a brand that makes CBD gummies or tinctures, instead of branding themselves as just weed edibles they are positioning themselves as supplements to fight chronic pain or the new wheat grass shot to take after you workout. For companies on the ancillary side, discussing how to be successful as a business while not touching the plant is the kind of topics that are reaching aspiring cannabis entrepreneurs.

KNOW WHAT TOPICS READERS LOVE RIGHT NOW

The top topics being covered in the news range from CBD as a beauty lifestyle product, marijuana legalization legislation, and how you can profit on this industry. The cannabis consumer today isn’t just your typical stoner looking for the next strains to “knock your socks off”, they are patients, lifestyle health gurus and a wealthier, older demographic looking to invest and understand. Some of the top searches for Cannabis range from Millennials investing into pot stocks and will CBD help with anxiety. Make sure your pitch is unique to what has been covered but know what publications enjoy covering.

SHOW WHY YOUR MARIJUANA PRODUCT IS THE BEST

If you head to any legal state right now, it is a brand graveyard of weed products. From THC sodas to chocolate, everyone is looking to make a quick buck. So you put weed in beer? Why should I cover it?

As marijuana flirts with mainstream, a lot of writers are looking to give readers the truth of this trendy new product or innovative company. Be an expert on your cannabis product and brand by having your pitch include testimonies and the science behind the product, but don’t over-saturate your pitch with too much information.

KNOW WHO YOU ARE PITCHING

This is just basic PR knowledge, but knowing what that writer usually covers before blindly adding them to your pitch list is crucial in pitching cannabis. A handful of people still don’t support marijuana legalization and someone covering their support for Jeff Sessions will immediately put your pitch into spam. Unless they are vocal about it, mommy blogs and parent publications navigate their support for pot very differently. Take a few minutes to research the writer! Meltwater is a great tool to easily track that writer’s recent coverage.

KNOW WHAT YOUR CLIENT WANTS

For any company working in cannabis space having an agency that understands the unique challenges that this industry brings is a good first step. However, whether you are a consumer product or a publicly traded company, it is always crucial that the PR agency understands what the marketing and sales teams goals are.

For agencies, if your client is on the B2B side, you’re going to want to strive for brand awareness among an audience reading trade publications rather than a Refinery29 gift guide.

Not all press is good press in the cannabis industry. Having a message that ties to ending the stigma of marijuana is always a good start. Nonetheless, every brand has a story to tell but what part of that story makes it stand out? There has to be more than “I grow the best cannabis” or “we are the most innovative”. Finding that and running with it will guarantee long-term success.


StaffStaffNovember 19, 2018
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MANNADA LLC, PRODUCERS OF THE CANNABIS LAW SUMMIT, TO HOST JOURNALISTS, PUBLICISTS, SOCIAL MEDIA MARKETING AND BRAND LEADERS AT INAUGURAL EAST COAST EVENT ON DECEMBER 7, 2018 IN NYC

BOSTON GLOBE, HIGH TIMES, DOPE MAGAZINE, MARIJUANA TODAY, WORD ON THE TREE, ESTROHAZE, GREEN MARKET REPORT, AND MARY MAGAZINE REPRESENTED AMONG PANELISTS AND PRESENTERS

MASSACHUSETTS CANNABIS CONTROL COMMISSIONER SHALEEN TITLE TO DISCUSS SOCIAL MEDIA MESSAGING

NEW YORK, NY – November 19, 2018 /AxisWire/ As statewide medical marijuana and adult-use laws spread throughout the country, media outlets, from mainstream to cannabis-specific, are grappling with the growing demand for cannabis-related reporting and content. Produced by Mannada, LLC, a women of color-owned professional event production company serving the cannabis industry, the Cannabis Media Summit, will examine media interest in cannabis on Friday, December 7, 2018 from 9:00 am – 5:30 pm in Times Square, New York City. The day-long event will bring together media professionals, journalists and thought leaders in the emerging cannabis journalism space to share best practices, challenges, tips and trends in this new area of reporting.

“During our inaugural Cannabis Law Summit earlier this year, I was approached by several journalists who identified a need for programming to address cannabis media coverage,” said Mannada Founder Kristin Jordan. “As a professional event production company serving the cannabis industry, we understand how media perception is so important to legalization and regulatory efforts.” High NY, Word on the Tree, Duane Morris, LLP and Tracey Henry Consulting/THC are among the event’s sponsors. Mannada plans to bring a similar event on the West Coast in 2019.

The Cannabis Media Summit will feature panel discussions on such topics as “Starting a Cannabis Media Company,” “Ethics in Cannabis Reporting” and “Using Media for Effective Communication,” as well as discussion on cannabis-specific issues in financial pitching and reporting, podcasting, social media messaging, and more. Program highlights include a talk from Dan Adams, the Boston Globe’s first dedicated cannabis reporter on what it takes for journalists to work the cannabis beat, and insights from Massachusetts Cannabis Control Commissioner Shaleen Title and High NY’s Michael Zaytsev on messaging through social media.

Don’t miss “High Times + Dope: The Acquisition,” where Dope Magazine’s founder Dave Tran and High Times Group’s lead investor Adam Levin will speak publicly with Word on the Tree editor Mona Zhang for the first time about the deal that sent shockwaves throughout the cannabis and publishing worlds.

“I am incredibly honored to participate in the first ever conference specifically addressing media and cannabis,” said Dope Magazine founder Dave Tran. “As the founder of a startup cannabis media company recently acquired by a major industry leader, I believe it is important to share our story with others who are shaping the future of cannabis journalism.”

Cannabis Media Summit panelists and presenters are among the pioneers of canna-journalism and public relations – including Shea Gunter of Marijuana Today, Debra Borchardt of Green Market Report, Sirita Wright of Estrohaze and Adrian Farquharson of Fresh Media Inc (MARY Magazine); KCSA Publicity’s Cynthia Salarizadeh and Lewis Goldberg; and notable writers Sara Brittany Somerset, Janet Burns and Madison Margolin, to name a few.

The Cannabis Law Summit will be held at the offices of Duane Morris, LLP, which is located at 1540 Broadway (at the corner of 45th Street) in Times Square. Tickets are $149 per person, including hot breakfast, lunch from Vanessa’s Dumplings and networking cocktail hour following the program. For more information or to purchase tickets, please visit https://www.cannabismediasummit.com.

For more information including interview requests, please contact: Tracey Henry Tracey Henry Consulting/THC tracey@th-consulting.co

 


StaffStaffOctober 9, 2018
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KCSA’s Cynthia Salarizadeh also to participate in an in-depth panel discussion focused on advertising and marketing

NEW YORK, Oct. 9, 2018 /AxisWire/ KCSA Strategic Communications (KCSA), a fully integrated communications agency specializing in public relations, investor relations and social media, announced today that Managing Director Phil Carlson and Managing Partner Cynthia Salarizadeh will be speaking at this week’s New West Summit, a conference focused exclusively on the game-changing, disruptive developments in technology, science, media and investment within the cannabis space. Held from October  11th – 13th at the Marriott City Center in Oakland, CA, the New West Summit is one of the largest gatherings of publicly traded cannabis companies and international investors.

At the conference, Mr. Carlson will be co-hosting the “Public Companies Symposium” track alongside Alan Brochstein of 420 Investor and New Cannabis Ventures. Taking place on October 11th and 12th, the symposium will afford some of the top North American public companies in the cannabis space the opportunity to pitch and present to high-level investors looking for the next big thing. The stellar roster of presenting companies include: Aurora Cannabis, Inc. (ACBFF), Liberty Health Sciences, Inc. (LHSIF),  Khiron Life Sciences Corp. (KHRNF), The Green Organic Dutchman Holdings Ltd. (TGODF), MPX Bioceutical Corporation (MPXEF), Sunniva Inc. (SNNVF), Terra Tech Corp. (TRTC) , Medicine Man Technologies, Inc. (MDCL) , CordovaCann Corp. (LVRLF) and CB2 Insights (private).

“Increasing institutional investor participation is critical to propelling the cannabis industry into greater legitimacy in the capital markets, given the current state of affairs of complicated state regulations and the lack of access to more traditional banking and investment,” said Mr. Carlson.  “It’s through symposiums and events like New West Summit, that investors meet, compare ideas, discuss strategy, trade valuable insights and forecasts and truly learn from each other to succeed in this rapidly emerging global market.”

Mr. Carlson’s co-host, Mr. Brochstein, was the first investment professional to devote himself to sharing his observations about the cannabis industry from an investor’s perspective publicly. He runs 420 Investor, a subscription-based due diligence platform for investors interested in the publicly-traded cannabis stocks and is also the founder of New Cannabis Ventures, a content aggregation site focused on investors and entrepreneurs in the cannabis industry. Before shifting his focus to the cannabis industry in early 2013, Mr. Brochstein began his career on Wall Street in 1986, working as an independent research analyst following over two decades in research and portfolio management. Mr. Brochstein is a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV.  Alan also regularly contributes columns for Leafly and Forbes.

On October 11, Ms. Salarizadeh will participate in an in-depth panel discussion focused on advertising and marketing within the cannabis industry titled: “It’s Time to Grow Up.  Advertising and Mobile Marketing for the Cannabis Industry.” The panel will discuss best practices for cannabis companies looking to identify and reach their target audiences across a multitude of mediums including print, OTT and mobile while navigating the complicated regulatory environment.

Ms. Salarizadeh commented, “Advertising for the cannabis industry is slowly becoming more mainstream with more and larger publishers now beginning to accept cannabis advertising. With today’s consumers more mobile than ever we’re seeing a disruptive strategic shift in advertising tools and techniques to increase market awareness, including more video consumption and OTT (over the top) to reach your target audience.”

For the latest in-depth coverage on the industry, subscribe to The Green Rush, KCSA’s weekly podcast that features industry leaders talking about the business of cannabis.

About KCSA Strategic Communications
KCSA Strategic Communications is a fully-integrated communications agency specializing in public relations, investor relations, social media and marketing with expertise in financial and professional services, technology, healthcare, media, energy, cannabis and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm’s clients are its best references. For more information on the KCSA Cannabis Practice or “The Green Rush,” the company’s weekly podcast on the business of cannabis, please visit our website. Or find us on the following social channels: Twitter: @KCSA_Cannabis and Instagram: @KCSA_Cannabis.


StaffStaffSeptember 20, 2018
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Batu Capital Investments, Cresco Capital Partners and existing investors participate in raise for the largest global cannabis tech company

Denver, CO – September 18, 2018/ AxisWire/ MJ Freeway, the company which invented seed-to-sale technology and has the cannabis industry’s first enterprise resource planning product, announced the completion of its $10 million oversubscribed Series C financing. The financing, which will accelerate MJ Freeway’s growth in advanced technological build-outs, centered around increasing new product features for businesses and governments. The round was led by Batu Capital Investments, a tech-focused multi-family office managed by Emery and Evan Huang. Cresco Capital Partners, a private equity investment firm dedicated to investing in the cannabis industry, also participated significantly.

“The industry is maturing rapidly and needs software that can handle increasing complexity, with state-of-the art functionality and data security,” said Jessica Billingsley, Co-Founder & CEO of MJ Freeway. “With adult-use permitted in 9 states and medical in 30 states, MJ Freeway is uniquely enabled to support regulation at every level. Indeed, we are — and have been — the backbone upon which the cannabis industry is built. We thank our new and existing investors for realizing the tremendous importance of our enterprise.”

“MJ Freeway’s technology is vastly superior to other offerings in the marketplace. It supports the full range of cannabis business operations – from cultivation to manufacturing to dispensary – with the industry’s first fully-integrated enterprise resource planning (ERP) product, MJ Platform,” said Emery Huang, Senior Partner of Batu Capital. “We believe MJ Freeway is the market innovator and will maintain its market dominance through a clear technological edge over the competition.”

“Cresco Capital Partners has made significant investments in the cannabis space since 2015, and we believe MJ Freeway is the clear leader in the cannabis supply chain management SaaS market, positioned for dominance,” said Matt Hawkins, Managing Principal at Cresco Capital Partners. “The company’s innovative product line and experienced management team led to our decision to invest in MJ Freeway’s unparalleled tech platform.”

About MJ Freeway

MJ Freeway® is the largest global cannabis technology company having tracked more than $10B in sales with clients in Australia, Canada, Europe, South America, Switzerland, and the United States in 23 states and the District of Columbia. Founded in 2010 by technologists creating tech specifically for cannabis businesses, MJ Freeway’s tracking software includes patent-pending inventory control and grow management applications to streamline workflow and increase efficiency. MJ Freeway’s Leaf Data Systems software solution enables governments to track cannabis plants from seed-to-sale and ensure patient, public, and product safety. MJ Freeway also offers a complete suite of professional consulting services for cannabis businesses.  For more information, visit mjfreeway.com.

About Batu Capital

Batu Capital is a multi-family office managed by Emery and Evan Huang. We look for opportunities in cryptocurrency, cannabis, and big data that constitute either game-changing technologies or are late-stage/pre-IPO enterprises that have built wide economic moats.

About Cresco Capital Partners

Cresco Capital Partners is a private equity firm that is focused on investing exclusively in the legalized cannabis space. The firm has deployed over $25MM in the industry since 2015 and is currently raising their second fund.  Fund II has made six (6) investments thus far and will close its raise at $50 million.  Led by an experienced team of private equity professionals, the firm’s principals have over 20 years of investment experience collectively within the legalized cannabis industry. 

Media Contact:

Jon Goldberg
KCSA Strategic Communications
Tel. 212.896.1282
Email: jgoldberg@kcsa.com

 


StaffStaffSeptember 5, 2018
kcsa-2.jpg

5min6340

Lewis Goldberg of KCSA Strategic Communications Interviews Danny Moses of “The Big Short” About the Opportunities, Risks and Future of Cannabis

NEW YORK, September 5, 2018/AxisWire/ In 2007-2008 the U.S. housing market crashed and a few, very prescient investors were able to “short” the market and make a killing.  One of these traders, Danny Moses, featured in Michael Lewis’ book The Big Short  has pivoted from housing to cannabis and has since called this nascent market “The Big Long.”

Moses will be interviewed at the closing session of the first annual Green Market Summit on September 14, 2018 in New York City by Lewis Goldberg, Managing Partner at KCSA Strategic Communications, the largest investor and public relations firm operating in the cannabis industry.  

Hosted by the Green Market Report, the cannabis industry’s premier financial news organization, the one-day event will feature exclusive data and economic analysis focused on five key sectors in the industry: Banking, International Trade, Retail, E-Commerce and Seed-to-Sale Tracking. The interview will close the event and take place from 4:00 – 4:50 PM.

“As the cannabis industry continues to mature and tap into the capital markets for growth capital, investors need to understand the risks and once-in-a-lifetime opportunities that are available, ” said Mr. Goldberg. “Danny Moses is one of the most recognized traders on Wall Street. This interview will provide valuable insight and forecasts by one of the greatest trading minds to those interested in the cannabis industry.”

“Cannabis represents one of the largest opportunities for investment, but it is also a minefield considering it is still federally illegal,” explained Danny Moses. “Banking and capital are the two biggest obstacles to investment in the industry. However, these risks present a greater return for those smart enough to take advantage.”

Join the industry’s leading financial minds and public companies as they review the economic landscape of the cannabis industry.

Located in the Financial District of New York City at One World Trade Center, the event is made possible through a partnership with TheStreet and the Marijuana Policy Group. The keynote speaker will feature TheStreet’s Jim Cramer, who will interview Brian Athaide CEO of The Green Organic Dutchman.

Tickets for the event and early bird pricing are still available, but spacing is limited. For more information, please visit: www.GreenMarketSummit.com

WHAT: Green Market Summit: The Advanced Economic State of Cannabis
WHEN: September 14, 2018
WHERE: One World Trade Center, 285 Fulton St, New York, NY 10007

About KCSA Strategic Communications

KCSA is a fully integrated communications agency specializing in public relations, shareholder communications and social media, with expertise in cannabis, financial and professional services, technology, healthcare, digital media and energy. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm’s clients are its best references. For more information, please visit http://www.kcsa.com/ or https://www.kcsa-cannabis.com/

Communications Contact:

Anne Donohoe

KCSA Strategic Communications

adonohoe@kcsa.com

212.896.1265

 

 

 



About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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