Kerri Accardi Archives - Green Market Report

StaffStaffMarch 6, 2020
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11min850323

In honor of International Women’s Day, we are releasing our annual “Most Important Women in Weed” list for 2020. This list includes women in the industry that have collectively moved the industry forward with all of their hard work, continuous dedication and effort.

This year we opened up the list for nominations and received almost a thousand nominees. After consideration of each, we have developed what we feel is one of the most inclusive and carefully curated lists of the most accomplished and impressive women in the cannabis industry.

As we could not name them all, we would like to thank and celebrate all of the women who have dedicated their precious time to the advancement of cannabis globally.

It is because of each one of these ladies that this industry remains in the lead above all others as far as female leadership is concerned.

This list is in no special order. Each one of these women provide a great contribution to the cannabis industry in their own unique and badass way.

Thank you to every one of you for all that you do!

The “List”

Dr. Chanda Macias

Yvonne DeLaRosa Green

Mara Gordon

Rosie Mattio

Shawna McGregor

Lori Ferrara

Gaynell Rogers

Stormy Simon

Trista Okel 

Lori Ajax

Amy Dawn Bourlon-Hilterbran

Kim Rivers

Amanda Soens

Dona Frank

Kat King

Sara Payan

Hannah Daphna

Sandra Castaneda

Erin Gore

Wendy Kornberg

Kristin Nevedal

Wendy Turner

Parisa Rad

Brittany Nicholson

Emily Paxhia

Jessica Billingsley 

Gia Moron

Andrea Brooks

Tahira Rehmatullah

Tracey Mason

Lindy Snyder

Jasmine Rose Gunderson

Shannon Hattan

Adelia Carrillo

Karen Petersen

Wanda James

Barbara Blaser

Ophelia Chong

Amanda Ostrowitz

Pamela Nicole Epstein

Melissa Mentele

Jamie Cooper

Sarah Remesch

Jessie Gill

Erica Daniels

Lizzy Jeff

Lelehnia DuBois

Whitney Beatty

Dr. Michele Ross

Manndie Tingler

Chef Lauren Gockley

Kyra Reed

Jamie Evans

Kristin Jordan

Ellie Siegel 

Sara Brittany Somerset

Linda Marsicano

Heidi Groshelle

Amber Senter

Nique Pichette

Jennifer Price

Molly Peckler 

Bonita Money

Susan Hwang

Judy Yee

Julie Chiarello

Leah Heis

Leslie Andrachuk

Terra Carver

Nancy Whiteman

Luna Stower

Karen Paull and Wendy Robbins

Beth Stavola

Alison Gordon

Penny Green

Sara Gullickson

Dr. Lakisha Jenkins

Pamela Hadfield

Jessica Peters

Dr. Rachel Knox and Dr. Jessica Knox

Tiffany Bowden

Mary Jane Gibson

Michelle Janikian

Dr. Uma Dhanabalan

Taylor Blake

AC Braddock

Kerri Accardi

Heather Sobel

Betty Aldworth

Cathy Jordan

Suzanne Sisley

Nina Parks

Eliza Nova Maroney

Selena Xochitl Martinez

Angelika Penuela-Ruiz

Sarah Mitra Payan

Gretchen Gailey

Nikki Lastreto

Ann Lawrence

Sheena Shiravi

Christina Ianuzzi

Kassandra Frederique

Shannon Buyers

Celia Tapp

Kelly Archer

Katie Field

Randi Sether

Shannon Reed

Katrina Yolen

Ngiste Abebe

Brooke Westlake

Courtney Maltais

Katrina Tso

Anne Don0hoe

Alicia Rose Kelley

Dr. Jacqueline Harding, PhD 

Mary Pryor 

Dr. Uma Dhabalan

Olivia Mannix

Heather DeRose

Libby Cooper

Leslie Hoffman

Yvonne Perez Emerson

 

Again, thank you to all of the women who do so much in our industry day in and day out. Your work does not go unnoticed and is deeply appreciated.

Happy International Women’s Day to all women around the world!

Special shout out to our Green Market Report co-founders Debra Borchardt and Cynthia Salarizadeh on this day!


StaffStaffMarch 14, 2019
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6min9630

Groundbreaking Sponsorship Opportunity for Cannabis, Hemp, CBD Brands to Reach A Massive Audience

New York, NY – March 14, 2019 /AxisWire/ 420MEDIA, a NYC and Seattle based woman-owned digital marketing and media agency serving the legal cannabis industry, working with Emmy-nominated producers have announced the summer premiere of two original series. Movers and Shakers, introduces audiences to innovators, artists, creators, entrepreneurs in technology, science, manufacturing and design behind cannabis, the number-one growing industry in the world.

The Movers and Shakers series is an educational and entertaining trip spotlighting both men and women who are changing the way audiences view, partake and cure with the oldest medicinal herb on the planet: cannabis.

The second series, “5thQuarter”, hosted by former super bowl champion and cannabis advocate Marvin Washington is about athletes and what happens after the game.

According to the series creators, these two groundbreaking series will present an unprecedented opportunity for cannabis, hemp, and CBD brands to reach massive exposure alongside the influencers in cannabis with commercial placement that will live in the series.

Kerri Accardi, the series creator of Movers and Shakers in Cannabis and CEO of 420MEDIA, said “We are ecstatic to present a historic opportunity for cannabis brands to get beyond the four walls of a trade show, conference, or a page in a magazine. Being featured in these series will give industry sponsors digital assets with promotion and PR like they’ve never experienced. This will change people’s perceptions about cannabis and bring brands to market at a fraction of the cost or pain of trying on their own. Now we’re offering cannabis, hemp and CBD brands the opportunity to reach the people that really need their products and services. It’s time! “

Breaking Barrier by Air on Prime Time 

The 420MEDIA team has already broken through the advertising barriers facing cannabis brands. Last year, the agency launched a media blitz campaign, that aired on a number of :30 commercial spots during prime-time programming on stations including BRAVO, Discovery and the History Channel in the greater LA market.   The agency broke new ground in 2019 when the firm managed to air its cannabis education ads during the much-coveted Super Bowl LIII broadcast. Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the first in a series for the cannabis online TV network Hmm Did You Know (HDYKshowcasing prominent voices from the cannabis industry and community.

A total of twelve :30 commercial spots aired during Super Bowl LIII programming on the USVI CBS affiliate, marking the first broadcast of a cannabis-centric public service announcement during NFL programming. The roll out also included airing during the 91stAcademy of Motion Pictures Arts and Science Oscar telecast, in both the US Virgin Islands and Puerto Rico.

About 420MEDIA
420MEDIA, a women-owned digital marketing agency with offices in New York and Seattle offers a unique combination of full-service digital marketing services, media distribution, and industry expertise. Our team’s experience allows 420MEDIA to provide the full range of services necessary to effectively craft and execute marketing strategy in the cannabis sector. To see our recent reel and our advertising packages, please visit http://www.420media.us

For information on sponsorship opportunities contact:

Lisa Beckerman

lisa@420MEDIA.us

425-420-0585

 

Links to videos:

5thQuarter

https://www.youtube.com/watch?v=Xnsotju76J4&feature=youtu.be

 

FOR VIDEOS: 

“5thQuarter” https://www.youtube.com/watch?v=Xnsotju76J4&feature=youtu.be

“Movers and Shakers in Cannabis”https://www.youtube.com/watch?v=BNjkKl2f3eY


StaffStaffFebruary 4, 2019
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9min5960

Twelve 30-Second Spots Debut During Super Bowl Broadcast on CBS Affiliate in USVI

NEW YORK, NY – February 4, 2019 /AxisWire/ Women-owned digital marketing agency made history this weekend by managing to air its cannabis education ads during the much-coveted Super Bowl LIII broadcast.  Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the first in a series for the cannabis online TV network Hmm Did You Know (HDYK) showcasing prominent voices from the cannabis industry and community.

A total of twelve :30 commercial spots aired during Super Bowl LIII programming on the USVI CBS affiliate, marking the first broadcast of a cannabis-centric public service announcement during NFL programming. The historic campaign is a product of 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry.

In January, 2019, U.S. Virgin Islands Gov. Albert Bryan Jr. approved a new medical marijuana law making the territory the latest Caribbean jurisdiction to open its doors to cannabis businesses and potential new tourism opportunities. The move has been years in the making, with voters having favored medical cannabis in a 2014 referendum. In addition to the U.S. Virgin Islands, other U.S. territories that have approved MMJ include Guam and Puerto Rico.

It is only fitting then, that the spots that aired during this Sunday’s Super Bowl broadcast feature former Senator Positive T.A. Nelson, the seven-term Senator from the island and now the commissioner nominee to the Dept of Agriculture, who was among the most prominent voices leading the fight for marijuana law reform.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real” says the former Senator in the spot promoting Hmm Did You Know Online Cannabis TV Network.

“I am extremely excited and honored to be working with 420MEDIA, on the frontlines in the battle for legalization,” Senator Nelson said. “We must keep up the fight until the old wall of prohibition is completely broken down! Our collective efforts continue to change the mindset of individuals who have been bombarded with propaganda for over 80 years. Education is the key to removing stigma.”

“For years, there has been pushback on the national level, but local media markets with legal cannabis are slowly changing,” said 420MEDIA CEO Kerri Accardi.  “We are extremely grateful to the USVI for taking the first step to educate the mainstream audience about the benefits of cannabis. This is the first of many slated for the cannabis education and awareness campaign with other renowned cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis. We look forward to breaking through new markets, and reaching audiences in legal cannabis states,” she added.

Airing of the PSA during the pre-game Super Bowl LIII can be seen here: https://www.youtube.com/watch?v=GW7JXvTuf68

The public service announcement was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA), a leading cannabis business organization and publisher the MJNews Network and Marijuana Channel One.

Nature Nurse Products, utilizing the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.

 

Curved Papers, a new twist on Rolling Papers, Curved Papers was founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented curved design makes joints Easy to Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

Airing of the PSA during the pre-game Super Bowl LIII can be seen here: https://www.youtube.com/watch?v=GW7JXvTuf68

About 420MEDIA


420MEDIA, a women-owned cannabis marketing agency with offices in Seattle, New York and Nevada, offers a unique combination of full-service digital marketing services, media distribution, and industry expertise. Our team’s experience allows 420MEDIA to provide the full range of services necessary to effectively craft and execute marketing strategy in the cannabis sector. To see our recent reel and our advertising packages, please log on to http://www.420media.us

Media contact:

Janet Vasquez

Communications Director/420MEDIA

pr@420MEDIA.US

917-546-2003

 


StaffStaffOctober 8, 2018
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6min7130

Las Vegas, Nevada- October 8, 2018/AxisWire/ For the first time in history, cannabis education commercials hit mainstream television. A groundbreaking media blitz campaign for the upcoming cannabis online TV network, Hmm Did You Know (HDYK) aired a number of :30 commercial spots during primetime programming on stations including BRAVO, Discovery and the History Channel in the greater LA market. The spot featured Senator Positive T.A. Nelson,a seven-term Senator from the island of St. Croix, discussing the science and economic power of medical cannabis.  The HDYK campaign suggests that standards are shifting for cannabis marketing in legal states.

The spot, created by 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry, is the first in a series that will feature prominent voices in the cannabis industry and community.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real, and the opportunities behind are very real” says Senator Nelson in the spot promoting the Hmm Did You KnowOnline Cannabis Network, a collaborative effort with 420MEDIA to launch an internet based digital video service that provides insight, education, and entertainment in the world of cannabis. The network will give audiences a clear representation of the cannabis plant and industry through premium content, innovative advertising, and a personalized experience.

“This first cannabis education spot for the HDYK Network marks an important milestone for the cannabis industry. For the first time, cannabis industry commercials have now gone mainstream and we are ecstatic to reach large populations during primetime with messages on the benefits of cannabis,” says Kerri Accardi, CEO of 420MEDIA.

“We are happy to break through and deliver the message that will reach national audiences. This is the first of many slated for this cannabis awareness education campaign with other renowned and very familiar faced cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis.,” she adds.

The first spot was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association(MJBA), which has quickly established itself as one of the leading national b2b organizations in legal cannabis. Established to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, boot camps and seminars in Washington, Oregon, Colorado, New Yorkand Ohiowith MJBA Massachusetts and MJBA Nevada communities scheduled to activate in 2018.

Nature Nurse, Products utilize the power of Nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.

Curved Papers, founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented designs make joints Easy To Roll.

Vital CBD: Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

“We did it! We can take cannabis education to the mainstream on TV during Primetime to provide facts with the cannabis industry sponsors. Literally. I’m humbled. We were able to achieve this, five years to the day my Aunt Kathy passed away on October 2nd. I promised her that that I was going to educate the world about cannabis. I encourage, and welcome cannabis and hemp businesses of any size interested in supporting cannabis education and build their brand awareness to contact us about unprecedented sponsorship opportunities,” says Accardi.

About 420MEDIA
420MEDIA offers a unique combination of full-service digital marketing services, media distribution, and industry expertise. Our team’s experience allows 420MEDIA to provide the full range of services necessary to effectively craft and execute marketing strategy in the cannabis sector. To see our recent reel and our advertising packages, please log on to http://www.420media.us

 



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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