Consumers seek festivity in their cannabis holiday products.
Consumers seek festivity in their cannabis holiday products.
Data from a January Headset report shows that female cannabis consumers are on a continued ascendant in the U.S., increasing 55% from Q1 2020 to Q4 2021. This growing consumer demographic is even more robust in Canada, where both Gen Z and Millennial females posted even higher sales than in the United States. In fact, female Canadian consumers contributed to 36.7% of cannabis spending in Q4 2021– 4.1% higher than in the U.S. Consumption among males has also grown, albeit at a smaller percentage, while the female market share has increased notably over the past two years. This reflects that the statistic that only a third of total cannabis sales are currently to women is changing at a brisk rate.
Within the female demographic, Headset’s data shows that Female Baby Boomers are outspending their Gen Z counterparts, with average transaction sizes bigger by 41% in Q4 2021, even given nearly identical average item prices. Female Gen Z sales saw an accelerated boom in 2020 at 151%. In terms of product category, women showed a strong preference for topicals, with nearly half of their cannabis expenditures occurring within this subset. Women also claimed a higher wallet share than males in the edibles category.
Cannabis companies are sitting up and listening to this data and marketing their products accordingly in order to take advantage of the rising tide of female consumers. Women want safer, easier to use (and conceal), and more regulated products. Petra’s microdose THC mints and Rhythm cannabis’ little black jars of evaporated bud led the charge back in 2021 and are experiencing both strong sales and widespread imitation for their efforts. Kristi Palmer, the co-founder of Kiva Confections, celebrates this fortuitous turn in the market. “Cannabis brands and companies are getting with the program and professionalizing in a way that welcomes women into the space, thank God.” This seems to be creating a feedback loop that serves both women and manufacturers, as new, female-driven products are consumed at higher rates for bigger returns and more women see themselves represented in what the cannabis industry has to offer.
Another influencing factor in the growing numbers of women seeking out cannabis may be the fact that, according to a study published by the Journal of Women’s Health, women are quicker than men to replace prescription pain killers with medical marijuana. Rising distrust in the pharmaceutical industry and its motivations for developing and promoting the products that it puts out, not to mention the steep rise in mental health concerns due to the pandemic could very well be fueling the rise of the female consumer, which looks set to endure throughout 2022 and beyond.
Since 2017, Canadians and Americans have steadily increased their spending on cannabis edibles. In 2017, about $1 billion were spent on cannabis edibles – while 2022 is predicted to reach $4.1 billion.
This data should fully convince you that any cannabis enthusiast in your life needs edibles in their stocking this year. As part of our holiday gift guide series, we’ve rounded up the best edibles for the 2020 holiday season – both THC and CBD alike!
Okay, so not really an edible – but kind of. Soul Grind by Caliva is a CBD coffee, made with organic cold brew. It has no added sugar, no dairy, and no gluten – so it is pretty friendly with dietary restrictions! Soul Grind has 10 milligrams of CBD per can, along with 100 total milligrams of caffeine. This is the perfect gift for anyone in your life needing a little bit of calm energy, aka every single last one of us, after this year!
Choose between three flavors: Mexican chocolate, black, and vanilla. Choose one of these flavors in a 12-pack for $59.88, or a sampler 6-pack for $35 if you don’t know which flavor your recipient would like best. Like mentioned above, Soul Grind is hemp-derived, so it can be gifted across all 50 states!
There’s something about the wintertime that makes citrusy-spice so good – probably the warmth it brings in the cold months!
We are bringing it back to Caliva, but this time it’s a THC product. The Deli Nickels are citrus spice gummy rounds, containing 100 total milligrams of THC per package.
Since THC is illegal under federal law, only your California livin’ friends will be able to take advantage of this amazing gummy. The gummies boast a fruity burst of blood orange flavor, paired with the warmth of spice. These nickels are only $15, so they are workable for any budget! Caliva was recently taken over by the Subversive SPAC (SBVCF).
YOOFORIC’S CBD chewing gum claims to have the best absorption rate on the market, boasting a rate of 84%. Chewing is said to reduce anxiety and have other health benefits, so throw in some anxiety-reducing CBD and you’ve got yourself the perfect gift for anyone looking to relieve some stress!
The 30-pack of gum retails for $65 and contains 50 milligrams of hemp oil per piece, while the 10-pack goes for $35. The gum accommodates many dietary preferences; it is vegan, gluten free, sugar free, non-gmo. Because it is CBD, there’s no risk of feeling any sort of high. Plus, it is available in all 50 United States – so you’re able to gift it to anybody!
CBD brand, Five, just launched a line of gourmet CBD chocolates made with fair-trade cocoa, Florida Golden Cane Sugar, and a full-spectrum hemp extract. Do you know a health-conscious, CBD lovin’, chocolate fan? Five just made you the best holiday gift giver around.
The chocolates come in two different strengths, in your choice of four different flavors. Choose Original Strength for $29.99 with 50mg CBD and 2mg THC per square, or Daily Buzz which retails for $39.99 and has 50mg CBD and 10mg THC per square. The flavor choices are: Original Milk Chocolate, Sea Salt Dark Chocolate, Peppermint Dark Chocolate and Toffee Crunch Milk Chocolate.
Cannabis-infused edibles company, Kiva Confections, has just launched a new edibles brand, Lost Farm. Lost Farm is a gummy and chews line, and it does have THC in it – so it is only available to your friends in California. Sorry to the other 49 states, you’ll have to indulge in another cannabis edible this holiday season.
The debut line features three fruity gummy flavors, with their fruit chew flavors launching later this year. The chews and gummies will retail for $20 and have 10 milligrams of THC per dose. So far, the flavors are Citrus Spritz, Raspberry, and Strawberry. Lost Farm is brand new, so give the gift of being part of a new brand to a friend this year – I am sure they will be glad you did!
Gift-giving can be a stressful exercise, particularly when you want your gift to make a statement and even more so when that statement is along the lines of “Thank you for giving me life, keeping me alive, and making my life better.” It’s a tall order, but one that is possible to fill, especially if your search includes cannabis-related products.
Cannabis data intelligence company Headset rounded up some figures on buying behavior related to Mother’s Day, to the benefit CBD companies looking for a sales figure boost and shoppers eager to commemorate the mothers in their lives with the perfect gift. According to Headset data, there were noticeable spikes in specific categories, including topicals, tincture, and sublingual products. Sales in both the “Bath Salts, Soaks, and Scrubs” and “Transdermal Products” categories rose 32%, while lotions, creams, gels, oils, and lubes saw smaller but still significant increases.
Leaflink, a wholesale cannabis e-commerce marketplace, posted data that showed a 8.54% overall market share increase during the week after Mother’s Day last year, compared to its average weekly increase of .94%. Leaflink attributes this leap to a massive restocking of vape cartridges after Mother’s Day shoppers cleaned the shelves prior to the holiday. So you’re clearly not the only one thinking green for your mother’s special day, but with all of the products on the market, from the new to the tried and true, where to start? Here are some of this year’s highlights.
A Mother’s Day bundle from luxury CBD product manufacturer TribeTokes includes a tincture, face mask, eye cream, and travel-sized eye gel that offers $40 in savings with an additional 20% discount when you enter MAGICALMAMA20 at checkout.
Or say it with Kiva Confections’ THC-infused edibles, including their light dose 2.5 mg Petra Mints, or the popular Terra Bites (5mg per dose), which come in flavors like dark chocolate espresso bean and blueberry milk chocolate.
Valhalla Confections offers a different take on the sweet Mother’s Day treat with cannabis-infused gummies that come in flavors like “Sattiva Tangerine” and “Indica Sour Watermelon”. MedTerra CBD has gummy-loving mummies looking for a THC-free treat covered with three different gummy varieties (“Stay Alert”, “Keep Calm”, and “Sleep Tight”) to make her day special.
Not every mother dreams of bubble bath and sweet treats, so for her watchmaker Time Concepts offers its 420 Waldos Mary Jane Series. These timepieces, which retail at $150, boast a cannabis plant image at the watch face’s twenty-minute mark, with another plant outline imprinted on either side of the watchband. Every watch sold supports cannabis legalization.
Whether you are looking to gift the mama in your life with cannabis-related products for topical pain relief (such as Papa Barkley’s Releaf Balm or Releaf Body Lotion),
a potent tincture to alleviate stress and tension (e.g. Funky Farms Alaskan Ice Tincture or Kat’s Naturals “Relax”),
or a celebratory sip made with one of Mood33’s hemp-infused herbal teas, there are gift ideas aplenty and little reason to let Mother’s Day pass by unmarked.
but one of the most exciting cannabis gift’s one can give a mom on Mother’s Day is a bottle of the luxurious infused beverage from House of Saka’s Napa Valley collection Saka Pink. This familiarity of holding a glass of wine at night provides for the perfect perfect micro-dosed experience to any Mom looking to relax.
Brands including Kiva Confections, PRØHBTD, Foria Wellness, Futurola USA and more will appear at the dedicated marketplace
New York – May 28, 2019 /AxisWire/ The Hemp & Cannabis Marketplace will make its debut at next month’s 2019 Licensing Expo and today curators announced the 12 consumer brands set to take cannabis further mainstream through licensing partnerships.
The exclusive marketplace will showcase the leading health and wellness brands spanning various categories of the hemp, CBD and cannabis space, including:
The trailblazing brands were curated by PRØHBTD, a global consumer goods and content company in the cannabis and hemp industry that creates and markets lifestyle and wellness brands.
“We are in the branded products phase of the hemp and CBD industry,” says Drake Sutton-Shearer, CEO of PRØHBTD. “Working alongside Licensing Expo, we can open up new revenue streams and brand category expansion through licensing. It’s exciting to have all of these brands in one place for mainstream brands, retailers and manufacturers to potentially partner with ”
The world’s largest and most influential licensing industry event, Licensing Expo, takes place June 4–6 at the Mandalay Bay Convention Center in Las Vegas, NV.
The Hemp & Cannabis Marketplace will be located at Booth A133.
PRØHBTD is ahybrid consumer goods and content company recognized as the exclusive global cannabis partner of Licensing Expo, Advertising Week, All Def Media, Postmedia, and Entrepreneur Magazine.The company is venture-backed with $20M+ in funding and has offices in Los Angeles, New York, Toronto and Vancouver.
With a mission to lead cannabis from the black market to the supermarket, PRØHBTD creates and markets lifestyle and wellness brands to global audiences, overturning the taboos and stereotypes of the status quo cannabis vernacular and continually pushing it toward the mainstream.
For more information visit www.prohbtdglobal.com.
The First Cannabis Focused Tech Company to Move Beyond The Industry
Denver, CO – February 12, 2019 – Cannaregs, Inc. the leading web-based data technology platform providing up-to-date access to comprehensive cannabis-related legal data including rules and regulations from municipal, county, state and federal sources, has just announced the completion of a $2 million capital raise to expand services and features nationally as well as beyond cannabis under the umbrella of Regs Technology (RegsTech).
RegsTechplans to deploy the capital strategically expanding its CannaRegs platform to enable the Company to scale nationally and expand its data platform beyond cannabis into other highly regulated hyper-local industries like shared transportation, electric and autonomous vehicles and emerging mobile telecom technologies.
“We’ve built a terrific set of advanced data services for our CannaRegs subscribers and are proud to be working with the best companies in the cannabis industry.” explained Founder and CEO Amanda Ostrowitz. “With this infusion of capital we’re confident that we will take RegsTech to the next level.”
Lead investors include Phyto Partnersand Panther Opportunity Fundalong with other high profile tech and cannabis VC investment. “By simplifying local legal search, Cannaregs helps all industry participants understand and comply with the laws saving time money and potential regulatory scrutiny.” said Larry Schnurmacher managing partner of Phyto. “As the cannabis economy continues to expand to more states, the need for this type of legal resource grows and we think cannaregs will capture that market.” said Larry Schnurmacher, Managing Partner of Phyto Partners.
“We are excited to be investing in RegsTech after following Amanda Ostrowitz over the last two years and seeing her grow her team and company to be the leading provider of local compliance and regulatory tracking software, stated Jordan Tritt, Principal at Panther Opportunity Fund. “Amanda and her team are very well respected among cannabis operators, consultants and government entities, and this capital raise will allow RegsTech to expand its reach within the cannabis industry as well as other highly regulated and localized industries.”
CannaRegs is regarded as the most trusted resource for cannabis regulatory and policy information. With over 500 users comprised of cannabis companies (e.g. Cresco, Kiva Confections, Caliva, Canndescent), law firms (Akerman, Thompson Coburn, Buchalter), governments (San Francisco, Sacramento, Mendocino County), consultants (3C Consulting, Green Wise Consulting, Muniservices), Real Estate Professionals (Kidder Matthews) and various other ancillary providers (Eaze, Hawthorne Gardening), its reach is far broader than the typical law firm audience of most legal tech platforms.
This capital raise ensures that CannaRegs is now able to offer even more information, new features, and enhanced user experience, while expanding nationally and with an eventual launch of additional Regs Techportals.
The next portal on the horizon for RegsTech is TransitRegs which will cover autonomous vehicles, electric vehicles and charge stations, app-based ride share, scooters, dockles bicycles and robotic deliveries.
About Regs Technology:
Regs Technology is a legal technology platform for highly regulated industries that are hyper-localized in nature. Its first product offering, CannaRegs, is a subscription platform that enables cannabis operators, law firms, investors, real estate professionals, consultants, and Governments to track cannabis regulation and policy, in real-time, providing users with critical information they need to make strategic business decisions, identify new opportunities and maintain compliance in an ever-evolving regulatory landscape. CannaRegs currently provides comprehensive cannabis laws for the states of California, Colorado, Florida, New Jersey, Nevada, Massachusetts, Michigan, Illinois, Ohio, New York, Missouri, and Pennsylvania to be followed by all other states that permit medical and/or recreational marijuana. For more information visit www.cannaregs.com.
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