LGBTQ Archives - Green Market Report

Debra BorchardtJune 25, 2021


Green Market Report wants to celebrate Pride month and all the members of the LGBTQ community. This list certainly doesn’t include every leader in the cannabis industry and we apologize if there are key people we missed. We put out requests on social media and reached out to Public Relations professionals to see who identified with the community and consented to be included. We respect all who preferred to remain private. Love is love.

JJ McKay- Founder, The Fresh Toast

Seattle resident JJ McKay is the founder/ publisher of The Fresh Toast, one of the largest media content consumer-facing cannabis media companies in the US and Canada.  During his career, McKay has run large organizations with a focus on business development, strategic partnerships, and consumer engagement.  He has developed partnerships for companies like Costco, Fisher Media, and the biotechnology space. From the South, McKay has a long history of business and civic involvement, serving on community and company boards including US Bank, The Daily Beast, Pike Place Market, Mary’s Place, Pilchuck School of Glass, and Seattle Opera. He was involved in Tina Brown’s Women in World conference and chaired the AIC Middle East/North Africa International Human Rights Film Festival. He has chaired a number of charity events including the annual LGBT Victory Fund Gala and Seattle Center 50th Birthday party. McKay has had a hand in matchmaking, introducing 10 couples who have gotten married (and most living happily ever after).  McKay is an avid reader, has climbed Mt. Rainer, and is always up for an adventure.

Andrea Brooks, CEO, and co-founder of Sava

Andrea Brooks is a cannabis advocate, public speaker, and former global development consultant. She founded Sava, a highly curated cannabis e-commerce company delivering to the larger Bay Area, from her vision to “Rethink Cannabis” in the mainstream. Under her stewardship, Sava has grown from 1 to 50 employees, expanded its product offering to more than 70 brands and 750 SKUs, and experienced 10X growth in revenue. Prior to Sava, Andrea served as a Principle at Brooks Consulting and has consulted with NGO’s around the world including Israel and the Palestinian Territories, Tanzania, Nigeria, and San Francisco. She is a former recipient of the San Francisco Human Rights Commission’s Fair Housing Award for developing new programming in the fields of fair housing and reasonable accommodation for individuals with disabilities. Andrea has served as Vice-Chair on two separate San Francisco governmental advisory bodies, including the Commission for Animal Control and Welfare.

Tracey Mason – CEO House of Saka

A seasoned sales and marketing executive, Tracey Mason from House of Saka has successfully created, marketed, and sold innovative products in the CPG and adult beverage sectors for over 25 years. Her prior experience includes serving as Chief Strategy and Innovation Officer at CannaCraft, Chief Marketing and Business Development Officer at Terravant Wine Company, SVP of Marketing and Innovation at Purple Wine and Spirits, EVP of Global Marketing at Goelet Wine Estates/Clos du Val Winery, VP of Global Innovation at Treasury Wine Estates, Director of Commercial Innovation at Diageo and VP of Sales and Marketing at Epic Wines. In addition to overseeing House of Saka’s day-to-day operations, Tracey Mason is also President and Creative Director for M3G-Inc, a leading marketing consultancy group she founded in 2013.

Dr. Trina Hazzah- Cannabis Veterinarian, Green Nile Inc.

Dr. Trina Hazzah is a Veterinary Integrative Oncologist and Cannabis Expert educating vet practitioners, pet parents, and cannabis/hemp companies on the medical application of cannabis in pets. Based in Los Angeles, Dr. Hazzah is one of the few integrative Board Certified Veterinary Oncologists in the country trained in traditional Chinese medicine and conventional medicine. Dr. Hazzah practiced medical oncology for 15 years before switching her focus to cannabis medicine full-time with her cannabis consulting service, Green Nile, Inc. She is the Founder of The Veterinary Cannabis Society, the first non-profit, 501(c)(3) organization building awareness of cannabis as medicine for pets, and in 2020, Hazzah published the first of its kind review article on Cannabis in Veterinary Medicine in a peer-reviewed journal. Hazzah attended Tuskegee University School of Veterinary Medicine where she earned her Doctor of Veterinary Medicine in 2006. 


Kyle Porter, CEO CMW Media

Kyle Porter is an ex-entertainment marketer turned communications entrepreneur who is now the CEO of CMW Media, a PR and Marketing Firm specializing in emerging markets such as sustainable technologies and cannabis. He is a native Arizonian who got his BA in Marketing from Northern Arizona University. After completing his degree, Porter began his career working with various event and marketing agencies and was able to scale start-up agencies into multi-million dollar organizations. He specializes not only in communications and marketing but oversees accounting, human resources, and business development.

Amber Senter, Founder Breeze Distro

Amber Senter is the founder and CEO of Breeze Distro and Shady Pines Box Club, a lifestyle and infused cannabis product, distribution, and direct-to-consumer company located in Oakland, CA. Amber is also the co-founder of EquityWorks! Incubator, the country’s first publicly funded social equity shared manufacturing facility. Amber is a veteran of the United States Coast Guard. Amber has served in a number of leadership positions in the cannabis industry. She is also on the advisory board of Decriminalize Nature Oakland, the first group in the country to successfully advocate to decriminalize all-natural plant medicines in the city of Oakland. She is also co-founder and Chair of the Board of Supernova Women.

Khadijah Tribble, Vice President of Corporate Social Responsibility at Curaleaf

Khadijah Tribble is a highly respected expert on equity and inclusion in the cannabis industry and has advised cannabis investors, government regulators, entrepreneurs, and businesses on policy, business development, and community impact. Prior to joining Curaleaf (NASDAQ: CURLF), Ms. Tribble founded Marijuana Matters (M2), a cannabis education and advocacy incubator, and is also the founder of the Marijuana Policy Trust (MPT), a think tank providing expertise toward building an inclusive and diverse cannabis industry. Prior to MPT she was Chief Executive of Ground Game, LLC, a consultancy focused on health technologies, and was a co-founder and director of business operations for United Medical Center’s Rose Clinic. Ms. Tribble holds a master’s degree from Harvard University’s John F. Kennedy School of Government.

Maggie Connors – Founder Besito

Maggie Connors founded Besito in an effort to bring highly designed products to market in a way that gives back to the community. Under the direction of Connors and the creative director Ely Kim, the brand advocates for LGBTQ rights, criminal justice reform, and the advancement of scientific research in cannabis. Connors has an MBA from Stanford and a background in brand management and product design for global companies like Apple, Pepsi, and Starbucks. She was an early-stage cannabis investor and industry pioneer, before founding Besito in 2017.


Brie Kralick, Director of Cultivation Operations, Hava Gardens

Brie Kralick is an award-winning expert in sustainable Living Soil Cultivation techniques, small- and large-scale agricultural operations, and on-site quality control. At Hava Gardens’ 34,000-square-foot facility in western Colorado, she ensures that exacting standards for cannabis production and distribution are met.

As a millennial cannabis cultivator, Brie combines her schooling in prohibition-era sustainable growing techniques with a dedication for bringing world-class cannabis to legal markets. She honed her craft at Pennsylvania-based medical wholesaler FarmaceuticalRX and Colorado’s Verde Natural by studying under master grower and Hava Gardens Vice President of Cultivation, Cassandra Maffey. Brie uses a hands-on approach in developing protocols for new cultivars and guiding the cultivation team’s production of organically grown flower using a living soil methodology that minimizes waste and encourages holistic plant health. Outside work, she enjoys home gardening and seeing live music. Brie identifies as a cis lesbian using she/her pronouns and would like to see more minority and LGBTQ+ representation within cannabis.

Sapphire Blackwood, Principle Blackwood Consulting
Sapphire Blackwood pivoted to a legal career from a career in marketing and media in 2012. Her public relations, marketing, and business development expertise make her a unique legal consultant. Blackwood led controversial land use development projects throughout California. She trained a team including architects, engineers, and other construction professionals on new policy. She lobbied for ballot initiatives and other land use ordinances to benefit emerging industries.
Sapphire has launched multiple local San Diego groups, held events, and has secured numerous cannabis licenses for clients in Southern California. She’s currently the Principal of Blackwood Consulting, but make no mistake, she has helped literally dozens and dozens of small businesses win a license when they NEVER would have otherwise, changing people’s lives and livelihoods.

LaGanja Estranja

Laganja Estranja is the stage name of Jay Jackson, an American choreographer and drag queen based in Los Angeles. She is an American drag queen, choreographer and cannabis activist. She was best known as a contestant on Season 6 of RuPaul’s Drag Race and placing 8th. As a cannabis rights activist, Laganja has hosted conversations on cannabis legalization at Trinity College in Dublin, Ireland, and at Impulse in San Francisco. She has also been featured twice in High Times Magazine as well as on the cover of Dope Magazine, making her the first LGBTQ+ advocate on the cover of a cannabis magazine. The podcast, The Hash, explored, alongside Laganja, topics like homophobia in the cannabis industry and what it’s like to often be the only queer person in a room. The Laganja Estranja lifestyle brand includes a collaboration preroll joint with San Francisco’s The Hepburns, called “LAhepburns.” Laganja also partnered with FRUIT SLABS, a company making cannabis-infused, vegan, real-fruit squares for their 2019 PRIDE collection. 



Joe Dolce- Brave New Weed, Medical Cannabis Mentor

Joe Dolce is the founder and CEO of the online education platform, with courses for healthcare practitioners, dispensary personnel and patients. He is also the author of Brave New Weed: Adventures into the Uncharted World of Cannabis, which was published to critical acclaim in 2017 and hosts the Brave New Weed podcast, which boasts an international audience of first movers, industry experts and rabble rousers with a deep interest in high-minded conversations about the plant and its many applications. Before entering the world of medical cannabis, Joe worked at the highest level of media. He is founder of Joe Dolce Communications, one of New York City’s most highly regarded Presentation & Media Training companies, and was editor-in-chief of Details magazine. He was a contributing editor at Gourmet and has written for T: The New York Times Magazine, New York, Rolling Stone, Travel & Leisure, Departures, plus dozens of other top-tier publications. He has an MA from New York University and a BA from Northwestern University.

Julie AitchesonJune 16, 2020


The shared history between cannabis and the LGBTQ+ community is long, including the landmark moment when HIV/AIDS activists pushed through medical marijuana legalization in California in 1996. There is a commonality of lived experience as well. As articulated by Laila Makled and Caroline Phillips in an April 2019 article for The Washington Blade, “Both cannabis and LGBTQIA community have lived on the fringes of society for decades, navigating a country where their acceptance was, and often still is, hard to attain.” 

Several cannabis companies are stepping up to support and commemorate Pride month. In addition to donating $15,000 to GLAAD for Pride month, edibles brand Kiva Confections has re-released their tropical-flavored Proud Camino gummies. San Francisco-based company SPARC has launched its exclusive Unicorn OG cartridge, and is donating $1 per sale to the GLBT Historical Society. Peak Extracts is offering a Pride promo with 10% off of their entire line of tinctures and topicals, and purchases of Aster Farms’ limited edition Rainbow Chip Pre-Rolls and a Coolhaus pint will benefit Los Angeles based LGBTQ+ charities. 

But Pride month is not happening in a vacuum. We are in the midst not only of a global pandemic, but a global uprising of citizens in the face of systemic racism and police brutality against Black people.  Though many cannabis companies have made strong gestures of solidarity with the fight for racial equality during Pride month, such as Envy CBD which posted a “How to Support Your Community” primer on its website, few are stepping up on the monetary end, at least not yet.

Black communities have long been disproportionately affected by the criminalization of marijuana (as reflected in this report published by the ACLU), and black trans women of color are even more vulnerable to police brutality than their cisgender counterparts. “Trans people who have done street economy work are more than twice as likely to report physical assaults by police officers and four times as likely to report sexual assault by police” according to Blueprint for Equality, published by the National Center for Transgender Equality. In case you missed it, “street economy” includes the sale of marijuana in places where its recreational use is still a crime. 

Many Pride event organizers have offered to dedicate their marches and rallies to solidarity with the Black Lives Matter movement, such as the All Black Lives Matter march in Los Angeles on Sunday, June 14. The organizers made inclusivity an explicit theme of their protest, which helped to highlight the invisibilization of black trans people that occurs within the context of racial justice.

The annual Pridefest in Milwaukee, Wisconsin was canceled altogether to center the concerns of the Black Lives Matter movement. With all of the crossover between cannabis, LGBTQ+ and Black communities, it seems a natural step that in addition to “sharing the mike” with Black voices, cannabis companies might be moved to share the spotlight and profits from their promotions as well. With two weeks left of Pride 2020, there’s still time. 






Malibu, CA, June 18, 2018 /AxisWire/ America’s premiere dispensary, 99 High Tide in Malibu, California and Jetty Extracts have come together for the month of June to help support several LGBTQ+ Non profits for Gay Pride Month. “As proud supporters of the LGBTQ+ community and Gay Pride Month, we are honored to team up with Jetty Extracts to do something meaningful and helpful for those in need”.  Says actress, activist and 99 High Tide CEO, Yvonne DeLaRosa Green.

If you Purchase any Jetty Reckless Rainbow product, Jetty and PAX will make a donation to  LGBTQ+ nonprofits, such as Mr Friendly, a grassroots advocacy group fighting the stigma surrounding testing, treatment, and living with HIV with a message of love and inclusivity. “Our mermaids (Cannabis Consultants) are letting all of our patients know about this wonderful  opportunity to support this great cause” says 99 High Tide General Manager, Vanessa Rodriguez.  Jetty is also currently seeking applications from California-based LGBTQ+ advocacy groups looking to share in a portion of the proceeds @

In collaboration with dispensaries like 99 High Tide, Jetty Extract’s “Love More” initiative will also raise awareness of LGBTQ+ needs.  Jetty’s educator and staff training director, Luna Stower shared that “We love teaming up with dispensaries like 99 High Tide who are based on principles of genuine compassion and service and leading the movement in their communities.” says Stower.  “99 High Tide are in touch with the community and they are authentic; they are the folks doing it from their heart.”

Jetty Extracts knows about heart and compassion, since day one they have been active in helping those in need as well with programs such as The Shelter project which provides cancer patients clean and safe medicinal cannabis oil at no cost to the patient. “Its a symbiotic relationship” said 99 High Tide COO/Sam Boyer. “We choose to work with brands that care about people and our planet.” “As an industry based on healing, compassion and yes, love, it is critical that we consistently show up and stand up for the most vulnerable in our communities.  Those in the cannabis industry have a very precious opportunity to show other industries that one of the most important things we can do is to help others. ” Says DeLaRosa Green.

Media Inquiries:
Vanessa Rodriguez
Source 99 High Tide Collective- Malibu, Calif.
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