Luxury Cannabis Archives - Green Market Report

Debra BorchardtDecember 30, 2019

It might have been a tough year for the cannabis company stock valuations, but it was a stellar year for new luxury products. Whether it was well-designed pipes or artistic accessories, consumers had their choice of high-end paraphernalia.

Puffco Travel Pipe

Puffco has won numerous awards for its vaporizer, but really the company should be winning for its industrial design of the Peak Travel Glass. This beautifully shaped water pipe lets consumers travel safely with the glass pipe filled with water, making it easier than ever to consume on the go and sure to make you the hit of any party. The company has filed for a patent on the closure system that features two positions accessible simply by rotating the mouthpiece. The open position lets you fill with water, inhale, empty water, and clean, where the closed position locks in your water so that none escapes during storage and transport.

At just under $125, this is truly a wish list item. However, it isn’t just any old water pipe. This one can be charged in order to determine heat settings. The website has created how-to videos in case you need some pointers. It’s fantastic to look at and impressive to use.

Vessel Vaporizor

Vessel Brands makes some of the most stylish vape products on the market. Designed with high-end materials like matt finished metals or woods like walnut and beechwood. The idea is to provide the consumer with a vape product that will give the best airflow possible with an aesthetically pleasing appearance. It’s designed with a long-lasting battery that fits a standard 510 threaded oil cartridge. Each Vessel comes with a charger that has a magnetic connection on one end and a USB charger on the other. A moderate user can get 2-3 weeks from one charge.

Each Vessel is currently retailing for $80, but a special is running to get two Vessels for $125. With some vape pens, the consumer has to pull and pull, but with the vessel, it is effortless. The company is aware of the dangers that some users have been subjected to as a result of black market vape cartridges. Vessel has included several articles in its blog section in order to educate consumers on buying the safest cartridges to use with their brand. CBD oil cartridges can also be used with Vessels in case the consumer is a medical marijuana patient.

Greenlane’s Keith Haring Glass

This fall e-commerce company Greenlane (NASDAQ: GNLN) released its first products from its exclusive glass line featuring artwork by the famous late Keith Haring. Greenlane is mostly known for selling other company’s products like Juul and Pax, however, the company also has a brick and mortar store called Higher Standards. The store is known for its premium smoking accessories and it stocks the Keith Haring line. Greenlane is releasing a handful of the products at a time.

The small glass pipes or spoons retail for $50, while the larger water pipe goes for $220. At 12.4-inches tall, it is made from thick borosilicate glass that withstands extreme heat. A seven-slit showerhead percolator produces fine bubbles to moisturize, clean, and cool your smoke. The Water Pipe is designed with a fat-lipped mouthpiece, built-in ice catcher, and splashguard for comfortable draws. Trays and ashtrays retail for $60 and coming soon, lighters emblazoned with Haring artwork.

Devika MaskeySeptember 26, 2017

As the legal cannabis industry continues to evolve, luxury cannabis prepares for its time in the spotlight. Here are 5 key trends that define luxury cannabis.

Quality Product – What are you putting into your body?

As more and more cannabis brands enter the market, quality of product distinguishes a luxury brand from the rest. Quality can be demonstrated through thorough testing at all stages of flower to oil resulting in a pesticide free, clean product. This is especially apparent when creating cannabis oil from flower because levels of pesticides get concentrated in the extraction process.

Quality of hardware will also be important in distinguishing luxury. All materials that you are using to smoke, vape, or grind should be medical grade. That means no aluminum grinders or plastic mouthpieces.

Promote a Health Conscious Lifestyle

Luxury Cannabis Brands will not only be focused on creating a healthy product, but also promote the wellness lifestyle by facilitating experiences. Brands that will succeed in defining the luxury cannabis market will influence the consumer lifestyle through cannabis related experiences. Whether it is a yoga class, infused dinner party, or wellness retreat, connecting with the customer on a social and emotional level is key.

Brands that represent stewardship of the land can build a sense of local and global community with other health conscious people. To succeed you must enter a partnership with your customer, a partnership where trust is of the utmost importance.

Appeal to the broader demographic

A cannabis brand that can reach the broader population with a message of positivity and sophistication will succeed. A luxury cannabis brand will promote healthy benefits of cannabis to give the customer aspirations for a satisfying life.

Account for the Female

To be considered a luxury brand, you have to take into account the female perspective. Because the female demographic has traditionally been in the shadows, this audience has been neglected marketing wise.

Tap into customers emotional awareness of wellness and self-care

Time is considered my many to be a key component of luxury. Most people do not have enough of it. A luxury product can offer an overworked professional a sense of self-care or a special treat. The luxury aspect is infused in the product by offering the customers a sense of giving time for themselves.