The doyen of lifestyle branding Martha Stewart has launched her line of hemp CBD products for dogs. Martha Stewart CBD for Pet was created in collaboration with Canopy Animal Health, a division of Canopy Growth Corporation (NASDAQ: CGC) which is focused on improving pet health through evidence-based CBD therapies.
“My dogs are not only my companions, but they are part of my family, and I prioritize their emotional and physical well-being as I do my own,” said Martha Stewart. “Just as CBD can support human wellness, it’s been shown to improve the quality of life for pets as well. With the help of the scientists and veterinarians at Canopy Animal Health, I’ve created CBD oil drops and savory soft-baked chews designed to support the health of dogs of all ages, sizes, and breeds in delicious gourmet flavors that your canines won’t be able to resist.”
Stewart had initially begun using CBD for personal use and launched her CBD gummy line in September 2020. This is her entry into the pet side of the business. She partnered with the veterinarians and researchers at Canopy Animal Health to formulate an irresistible, easy to administer product to support dogs’ emotional and physical wellbeing. These premium gourmet-flavored CBD wellness solutions for dogs were developed by Stewart and inspired by her beloved Chow Chows and French Bulldogs.
The portfolio of wellness supplements is specially formulated to deliver functional products with carefully controlled CBD content for customized daily use in dogs of all sizes and ages. All Martha Stewart CBD for Pet products carries the NASC quality seal, denoting strict adherence to manufacturing, labeling, testing, and marketing guidelines – ensuring the best quality product for your pet. All products are corn, soy and wheat-free, and contain no artificial flavors, colors or preservatives.
Launching online today, Martha Stewart CBD for Pet features savory soft-baked chews for Wellness, Calm, and Mobility and gourmet oil drops in canine-approved flavors such as chicken, blueberry, and cranberry, tailored for both large and small breeds and accessibly priced from $19.99 to $39.99.
Soft-Baked Chews for Calm (Chicken + Cranberry flavor, 30 ct)
Small dogs (5-35 lbs), 9 mg/chew for $22.99
Large dogs (36-110 lbs), 26 mg/chew for $24.99
Soft-Baked Chews for Mobility (Chicken + Blueberry flavor, 30 ct)
Small dogs (5-35 lbs), 11 mg/chew for $22.99
Large dogs (36-110 lbs), 32 mg/chew for $24.99
Wellness Drops (Chicken flavor, 600 mg CBD/bottle) for $39.99
“Canopy Growth is committed to upholding only the highest standards for animal health, with products backed by a wealth of comprehensive CBD research, and the confidence of our dedicated team of cannabidiol scientists and researchers,” said Dr. Bob Menardi, DVM, Director of Veterinary Technical and Educational Services at Canopy Animal Health. “Martha Stewart CBD for Pet is the happy marriage of Canopy’s science-first approach to animal well-being and Martha Stewart’s passion for providing animal lovers with the tools to enrich their pets’ lives. Together, we’re bringing consumers an accessible and effective way to live better.”
Martha’s Cannabis History
Stewart is known for her home show and lifestyle empire that includes a magazine, television shows and numerous products. One of her shows was a cooking program with cannabis king Snoop Dogg called “Martha and Snoop’s Potluck Dinner Party.” While Snoop frequently brought up cannabis in the show and episodes featured cannabis-friendly guests like Whiz Kalifa and Seth Rogen, Stewart always remained coy on the subject. Although she has said that the second-hand smoke on the set probably led to a contact high for her. Conversely, Snoop is not much of an alcohol drinker, but Stewart would often get him to share a drink with her on the set.
To make at least one thing easy in 2020, we are kicking off the Green Market Report holiday gift guide series with the best gift sets to purchase for all of the cannabis enthusiasts in your life this year! Gift sets are the perfect choice for anyone trying to work smart, not hard this year and let’s face it, we all need to take it easy this holiday season! These gift sets are great, just order, wrap, and gift – you’re done and you don’t have to stress.
There is something on this list for everyone, so if you are buying a gift for a cannabis/CBD lover – read on!
Nugg Club
First up on our list is Nugg Club. This is a very unique gift set, and the only one on our list that has marijuana, and not hemp-derived, products! Because of this, Nugg Club delivers only locally to Orange County and most of Los Angeles, California. The cool thing about Nugg Club is that it is a subscription service, you can get a box of awesome cannabis products delivered to your door each month – no dispensary line hassle!
They’ve put together a holiday subscription service that makes gifting a box to your friends in California so much easier. Choose between a one, two, or three month membership – or you have the option to give them a $65 gift card!
A sample box received by the Green Market Report came with some really cool products, like cannabis-infused pineapple syrup with 200 total milligrams of THC by Cannavis, a box of full-sized pre-rolls, a box of mini pre-rolls, a king sized pre-roll infused with oil and kief by Cali Green Gold, spicy passion fruit cannabis-infused gumdrops by Serra, cannabis-infused hard candies by Oasis, vegan gummies by Flav with 100 milligrams of THC, as well as a Coda chocolate bar and some watermelon gummies by Elefante.
Nugg’s holiday box is a $225 value, but priced at $99 a box plus tax! Keep in mind, California has a cannabis sales tax, too, so it might come out to around $120 with tax depending on how much you purchase.
NuggClub’s Holiday Box
Charlotte’s Web
The famous CBD brand really went above and beyond this year to provide a gift set for everyone. The company has released four gift sets for the 2020 holiday season. All gift sets can be purchased directly on Charlotte’s Web’s website. Right now, they are actually having a 30% off sale on their gift sets – so run, don’t walk, and grab your set! They are all customizable and allow you to choose products that best meet yours (or your recipient’s) needs!
Charlotte’s Web Gift Sets
Calm Set
The Calm gift set is the set to choose for the one who has been working hard all year long. It features three CBD products: CBD gummies, an oil, and a CBD roll-on. The Calm gummies have delicious lemon balm extract infused with CBD, and the lemon balm addition is perfect for melting your stress away.
Choose a 60 milligram bottle of CBD oil in your recipient’s desired flavor, plus a hemp-infused roll-on! The Calm gift set starts at $164.97 when there isn’t a sale happening. This is the perfect set for anyone dealing with extra stress, and you’d be hard-pressed to find someone who doesn’t need a little calm right now!
Sleep Set
The Sleep gift set is perfectly designed to help the ones in your life who need a good night’s rest – or a few good nights of rest! Give the gift of great sleep this year, who wouldn’t appreciate that?
This contains delicious CBD gummies infused with melatonin and you can choose between a 30, 60, or 90 count! You can also choose 60 milligram CBD oil in orange blossom, lemon twist, or mint chocolate. Select a hemp-infused roll-on with the choice of two soothing scents: lavender or mint. The sleep set retails at $164.97 without the sale!
Recovery Set
The Recovery set is the gift for anyone needing a little R&R! Choose between a CBD balm or a stick version of the balm for on-the-go recovery. The balms are thicker in consistency than the roll-ons in the other set, so it’s perfect for lathering on those sore muscles. Like the other sets, you can choose between a 30, 60, or 90-count jar of gummies and your choice between a lemon twist, orange blossom, or mint chocolate flavored CBD oil.
Couples Set
This set retails for $139.97 when the gift sets aren’t on sale. You have your choice between a 60 or 90-count bottle of the Recovery or Sleep gummies, a few different sizes of CBD oils and flavors, as well as your choice of a cream or balm CBD topical. This is perfect for couples to enjoy the experience of using CBD – together.
LEVEL SELECT
LEVEL SELECT is the gift set to choose for any athlete in your life! Seasoned athletes, beginner athletes, and weekend warriors alike will treasure this gift set like gold. All of the products are hemp-derived, so no worries about getting any sort of psychoactive effect like with marijuana. This set features Level 2 CBD oil drops and the brand’s Level 3 Sports Cream.
This brand is a favorite of many athletes, including PGA golf pro Rickie Fowler, former NFL quarterback Carson Palmer, and WNBA legend Ann Myers Drysdale. The LEVEL SELECT gift set retails for just under $100 at $99.99, a fabulous deal for anyone!
Be Merry and Well by Caliva
Caliva’s Be Merry and Well gift set is the perfect one for the amazing people in your life who need self-care. You know the ones. The hardworking, never stopping, hustling people in your life, they are the ones who need this set.
This set is truly an unbeatable price, retailing for only $50 – making it the lowest price gift set on this list!
For just $50 you’ll receive a CBD moisturizing serum to refresh and soften skin, a luxurious CBD bath bomb, and a fun tote and a cosmetics bag! This is also the perfect Secret Santa gift that requires you to stay under $50! Skip the traditional candles and holiday coffee mug this year and grab this gift set instead for your next holiday party.
Caliva’s Be Merry and Well Gift Set
Martha Stewart’s CBD Sampler
Who doesn’t love Martha Stewart?! She has an incredible CBD gummy sampler pack featuring a whopping 15 different flavors. The set retails for $64.99 and the 60 gummies feature a CBD isolate extract, so no worries of THC!
Each gummy is 10 milligrams and comes in a delicious, gourmet fruit flavor. There are some truly mouthwatering flavors like red raspberry, green apple, and strawberry, as well as some more unique flavors like rhubarb, persian lime, passionfruit, and grapefruit.
This is the perfect set for any Martha Stewart fan in your life, or simply someone that loves a great, thoughtfully-crafted CBD gummy! The gourmet flavors are sure to be a hit for any palate, and the box is so beautifully designed that it would even look nice on your countertop.
The queen of lifestyle branding Martha Stewart has launched a new line of CBD products with cannabis company Canopy Growth Corporation (NYSE:CGC.) The hemp-derived wellness supplements are inspired by some of Martha’s most popular recipes featuring Meyer lemons and blood oranges. The initial product offering will include a range of human wellness supplements, with a gift box and pet line launching later this year.
“I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life,” said Martha Stewart. “I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens. My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere. Created in collaboration with the top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops and soft gels that taste as wonderful as they make you feel.”
The new portfolio of natural, gourmet flavored wellness gummies, soft gels and oil drops are specially formulated by Martha Stewart, in collaboration with the cannabinoid scientists at Canopy Growth, to deliver a consistent daily dose of pure, premium CBD isolate. The products can be purchased through Canopy Growth’s website or launch.marthastewartcbd.com.
At launch, the Martha Stewart CBD product line includes:
Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count) for $34.99
Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 count) for $34.99
Martha Stewart CBD 25mg Soft Gels (Unflavored, 30 count) for $44.99
Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99
Canopy Growth CEO David Klein said, “We are committed to leading the CBD industry by providing trusted brands, which is why we’ve chosen to collaborate with Martha Stewart, someone who people turn to for advice on living well. Together, we’re bringing consumers science-backed, premium quality products in elegantly designed and gourmet flavored formats, available at a price point that makes Martha Stewart CBD one of the best values on the market.”
Martha’s Cannabis History
Stewart is known for her home show and lifestyle empire that includes a magazine, television shows and numerous products. One of her shows was a cooking program with cannabis king Snoop Dogg called “Martha and Snoop’s Potluck Dinner Party.” While Snoop frequently brought up cannabis in the show and episodes featured cannabis-friendly guests like Whiz Kalifa and Seth Rogen, Stewart always remained coy on the subject. Although she has said that the second-hand smoke on the set probably led to a contact high for her. Conversely, Snoop is not much of an alcohol drinker, but Stewart would often get him to share a drink with her on the set.
Stewart’s move towards CBD products is on-brand with her demographic. Women are increasingly turning to CBD as a remedy for numerous conditions. Being able to enjoy the wellness benefits of cannabis without the psychoactive effects is very appealing to many older women.
As Martha Stewart CBD expands offerings this fall and early next year, you can expect luxury gift sets and pet products designed to help furry friends feel their best. Stewart is known for her love of dogs and it seems CBD is part of their regimen as well.
The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis
Debra BorchardtJanuary 26, 2021
Kaitlin Domangue
