Mendi Archives - Green Market Report

StaffStaffApril 27, 2020
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6min2800

For some dispensaries, the COVID-19 pandemic has been a boon. people stuck at home have ramped up their cannabis consumption, whether its to help reduce anxiety or just aid in sleeping, sales have stayed steady if not risen. Delivery businesses have been busier than ever and many MSO’s (multi-state operators) have been thrilled to be deemed an essential service. But what about al the small brands who were just getting started? Green Market Report decided to check in with a few to how they are managing.

Racheal Rapinoe, MENDI CEO

 “These are unprecedented times and our hearts go out to all small businesses that rely on foot traffic, people in the service industries and everyone else who’s been economically and emotionally affected by COVID-19. Mendi is in a really interesting place in the midst of everything. We are 100% D2C, our products can provide mental, physical and emotional relief for people and our digital content can be easily pivoted to engage our audience during this time. Although we are able to operate as is, it is the unknown which is most concerning. How long will Americans need to be quarantined, how long will sports be on a hiatus and when can we resume normal life, are all questions that impact business decisions. It is relieving to know cannabis sales have not dropped during this time, in fact they have done the opposite, but keeping an eye on the market daily and being able to make decisions quickly will be the key to success. Although we are a start-up, our small but mighty team is nimble and courageous enough to keep us in the game.” 

Valarie Sakota and Meryl Montgomery, Co-founders BARBARI 

We positioned BARBARI to sustain a rapidly changing industry through our three-prong business model: direct to consumer, wholesale, and partnerships. The COVID-19 crisis has really tested this model when our wholesale channel, the business line most impacted, fully contracted due to shop and dispensary closures. As a result, we’ve seen a surge in our eCommerce business, which fills us with a tremendous amount of honor that so many are finding comfort in our products during this time of emotional and financial stress. Thanks to Instagram, we’ve never been as connected with our audience which has inspired a lot of fun content rolling out over the next few weeks to further engage with our community. While the launch of our THC product in Massachusetts and Oregon have been pushed back due to the outbreak, we’re thankful to have incredible partners in those states who are keeping production moving forward. Time and time again, we’ve seen resilience fuel creative inspiration, which is certainly what we’re seeing now within our community online and fellow small business owners.

Molly Conroy and Rubin Torf, Co-founders Scientia Labs and Canapa 

“Scientia and Canapa have experienced similar effects from the evolving COVID-19 pandemic situation, but from very different perspectives.  Scientia’s wholesale and private label customers are brands and businesses that rely heavily on retail distribution. As foot traffic declined, and then retailers fully shuttered, our customers have seen sales drop precipitously.  The effect has been a decline in sales for Scientia. Canapa’s bar and retail customers have, of course, put all orders on hold. To incentivize Canapa sales, we are currently running a 50% off sale, which has resulted in a short-term spike of online sales.” 

 


Video StaffVideo StaffNovember 1, 2019

1min11620

As more athletes learn the benefits of CBD, they are becoming great ambassadors of the plant and businesspeople. Rachael Rapinoe is a former soccer player who has started the CBD company Mendi with her World Cup-winning sister Megan Rapinoe. Green Market Report caught up with her in Los Angeles a the Green Market Summit where she was interviewed by LA Weekly’s Michael Miller. Thank you for watching the Green Market Report! Be sure to subscribe to stay up to date with marijuana money.

 


Debra BorchardtDebra BorchardtOctober 21, 2019
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3min26711

2019 FIFA Women’s World Player of the Year, two-time Women’s World Cup champion and Olympic gold medalist, Megan Rapinoe will be sponsored by the women-owned sports recovery brand called Mendi

Designed with athletes in mind, Mendi’s first line of products is made with legal hemp CBD. Professional athletes can’t run the risk of registering positive results for trace amounts of THC  from a drug test. 

The statement said that Rapinoe would spearhead Mendi’s ‘Athlete Ambassador Program’ lending her voice and vision to amplify the brand’s presence. Rapinoe is expanding on her previous role with the group as a strategic partner and board advisors. The soccer star will be working with Mendi to find innovative ways to expand the athlete program so that more progressive standout players in other sports can be at the frontline advocating for player health and safety.  Megan’s valuable and growing role is a continuation of her entrepreneurial spirit and momentum she’s established with her twin sister, Rachael Rapinoe. 

“As a tool, CBD has been integral in Megan’s training and recovery program for the past few years,” said Rachael Rapinoe, CEO of Mendi. “She’s seen the massive potential for more people to adopt CBD into their recovery regimens and saw a need to do something about it by partnering with us to make sure we do it right.” 

Rapinoe catapulted to stardom as the women’s soccer team won the World Cup this year. The deal with Mendi is the first partnership she has announced with any brand since the World Cup. As an advocate for equal pay and inclusion, Megan wants this partnership to raise awareness of implementing diversity, inclusion, equal pay, equality, and justice into our communities and workplaces.

“By partnering with Mendi, we have the opportunity to work with Megan to make a difference and walk the walk,” said Rachael. “We’re not waiting for equal pay. It’s here today. We’re taking a proactive role to do something about it by building a business that cares for the athlete’s best interest and assembles our own team of industry vets that share these values and the passion to change the game for good. We’re building a brighter future for sports both on and off the field so we can pass the torch to the next generation of athletes.” 

Mendi currently offers three products, gel caps, gummies and a salve stick.



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