Metrc Archives - Green Market Report

StaffMarch 3, 2023


This story was republished with permission from Crain’s Detroit and written by Dustin Walsh.

An error this week by a private “seed-to-sale” tracking service vendor for Michigan‘s marijuana industry created pandemonium across the state and has the state’s marijuana agency rethinking its options.

METRC, a Florida vendor that provides tracking software that is monitored by regulators, notified the Michigan Cannabis Regulatory Agency on Monday that 85 percent of the system’s 3,178 active users in the state were more than 30 days past due on their $40 monthly service fee. METRC was going to revoke access to those users on March 1, effectively shutting down marijuana sales in the state.

However, it turns out METRC made what it told Crain’s was a “clerical error.” The actual number of METRC users in Michigan who were more than three months past due on their fees was only 11 percent, which was revealed to Crain’s by METRC and CRA on Wednesday evening.

“The fact of the matter is we had multiple datasets from METRC that were apparently inaccurate,” Brian Hanna, executive director of the CRA, told Crain’s. “For us, this is concerning. The industry works very hard each and every day to use the system correctly. The industry is going through hardships right now with the prices being so low, and they don’t need inaccurate data and poor communication from METRC.”

Any movement — from cultivator to processor to dispensary to consumer — is tracked in the METRC system. Sales are illegal without being captured in METRC, under state regulations.

“The $40 monthly fee is not new,” a spokesperson for METRC said in an email Wednesday night. “This is a cost that has been in existence since the Metrc system was implemented in Michigan in 2018. Most licensees are in good standing and regularly pay the $40 fee.”

The company did not respond to additional requests for comment Thursday.

StaffMay 20, 2022


Cannabis plant tracking company Metrc has named Michael Johnson, a Metrc veteran who has been serving as president and chief financial officer as CEO, effective immediately. The former CEO Jeff Wells, who was also co-founder and chair of the board of directors, has transitioned to chief visionary officer. The company also announced that Lewis Koski, who has served as a chief operating officer since 2019, has been promoted to chief strategy officer. Additionally, Steve Asma, the operations and customer experience leader joins the Metrc team as senior vice president of customer experience.

“This is an exciting time for Metrc, with technology advancements at the forefront that will pave the way for more sophisticated programs that maintain safe and secure markets,” said Jeff Wells. “As we rapidly expand our business, we feel it’s the perfect time to restructure and expand our leadership team. Since joining Metrc, Michael has been integral in scaling our company, driving core financial decisions, and enhancing business practices across the board. It’s been a privilege to serve and represent Metrc as CEO – I’m exceptionally proud of the work we’ve accomplished, and I’m excited to continue to work closely with Michael in his new role. Transitioning to CVO, I’ll have the opportunity to help craft and see through the long-term vision for our company – to provide the necessary data for the assurance of a secure, diverse, and resilient legal cannabis market, along with exceptional service. Our brightest days are ahead of us.”

Metrc currently holds exclusive government contracts in every region of the U.S., with a total of 21 government contracts to date. With four newly announced state contracts in March and April 2022 alone, Metrc sits at the forefront of radio-frequency identification (RFID) data collection for regulatory compliance in the country. To date, the company has a 100% contract renewal rate and has tracked more than 150 million cannabis plants and 70 million packages – these numbers are expected to rapidly grow with the expansion of existing markets and the creation of new ones.

Michael Johnson added: “It is an honor to become the CEO of such an innovative and groundbreaking company. This dedicated and creative team has collectively guided our business processes and substantially expanded our operations, providing a bedrock for the efficient and impactful company we’ve become. I’d like to express my deepest gratitude to Jeff, our management team, and the board of directors for the opportunity to spearhead the advancement of our RFID technology and SaaS platform, which is transforming the regulated supply chain sector. I look forward to leading Metrc in its next chapter of growth – furthering our mission to power technological innovation and data-driven regulations.”


AxisWireJune 4, 2019


ezGreen’s Point-of-Sale solutions now sanctioned by Metrc Cannabis Control Commissions in Six States

Fort Lauderdale, FL.– June 4, 2019 /AxisWire/ The ezGreen Compliance team has 17 years of experience in medical dispensing of pharmaceuticals to medical clinics across the United States.  This first-hand knowledge of heavily regulated health industries and HIPAA compliance is an essential element to developing a comprehensive software platform for the nascent cannabis industry – the fastest growing industry in the United States –one that is expected to reach $17 billion worldwide in 2019.

In the last two years, ezGreen Compliance (“ezGreen”) has developed a software system with multiple features, many of which have been missing from other industry platforms due to data breaches and shutdowns.  Creators of the ezGreen platform have just announced the completed integration with Marijuana Tracking Reporting Enforcement Compliance (“Metrc”) for six states-California, Colorado, Maryland, Massachusetts, Montana, and Oregon. Mandatory for all cannabis-legal states, compliance software is an important choice for cannabis businesses.

Currently, the number of those in the legal cannabis industry participating in a “track-and-trace” computer system is low, reasons cited include bureaucracy and timing. Michael R Blood of the Associated Pressreported that as of April 2019, just nine California retail outlets were entering data into the network established under an estimated $60 million state contract, even though 627 shops are licensed to sell pot in California.

Tracking products in real time, ezGreen is able to monitor the movements of products within the dispensary retail location to ensure they are reporting up to date inventory to the State through the Metrc portal.  ezGreen’s Point-of-Sale software eliminates the need for manual data entry when reporting information to Metrc. As retailers or dispensaries accept inbound product information on their Metrc portal, ezGreen receives chain of custody for all products delivered from the distributor to the retail dispensary, automatically batching and labeling every product prior to sale. The platform also integrates the Health Insurance Portability and Accountability Act (HIPAA) certified POS solution developed and supported by Automated HealthCare Solutions (AHCS). AHCS is a leading point-of-care tracking and dispensing software solution developed over the past 17 years which has supported over 3500 active physician operated clinics and dispensaries, all while maintaining HIPAA compliance following essential Health and Human Services standards in the United States.

To remain compliant, licensees must migrate their current inventory to the platform, enabling the tracking and reporting of cannabis and cannabis-related products as they move through the commercial supply chain.  ezGreen’s POS software supports and simplifies the maintenance and security of accurate reporting, inventory tracking, as well as product trends, and purchase amounts–which in some states are restricted.  The ezGreen Compliance platform also tracks taxes and regulations, keeping licensees up to date on changes at the local, state and national levels.

“Cannabis industry data standards are increasingly mirroring the pharmaceutical industry’s patient data security protocols,” said Mike Coner, President of ezGreen. “We are on top of that and more. Our POS solution delivers data security and integrates with any seed to sale technology platform.  ezGreen also provides fully customized reporting and real-time data analytics enabling businesses to make more effective decisions for their customers. In addition to our recent integration with Metrc, we are now able to provide patient and customer data protection within a state-approved end to end solution.”

About Metrc

Metrc was created by Franwell, a leading technology company dedicated to the development of leading products and services focused on supply chain solutions and RFID integration for the Agriculture industry.  First deployed for the Cannabis industry in 2013, Metrc is a web-based solution made up of a browser interface and a mobile application for both the industry and regulatory users that provides end to end tracking and tracing of marijuana plants and products.  The backend is a series of secure Web Services, Database and an Application Programming Interface (API). This solution was specifically designed for government agencies in charge of legalized marijuana enforcement. Metrc provides the necessary visibility for adherence to rules, regulations, and statutes. Currently, Metrc is contracted by the following states, Alaska, California, Colorado, Oregon, Maryland, Michigan, Ohio, Massachusetts, Montana, Nevada, Louisiana, and Washington D.C. For additional information visit

About ezGreen Compliance

ezGreen Compliance, located in Fort Lauderdale FL, is a proven state-of-the-art software enterprise compliance and Point-of-Sale software solution for licensed medical cannabis dispensaries and recreational retailers. Navigating through state-by-state license, tax and compliance issues has been challenging for the legal cannabis industry.  ezGreen Compliance helps customers comply with both the Health Insurance Portability and Accountability Act (“HIPAA”)and State Laws by ensuring patients’ confidential data is being handled properly, helping to protect from possible security breaches and financial and criminal liability resulting from potential violations while providing operators with a seamless and comprehensive software solution for compliance and their customer base.   For more information on this innovative software company please visit


Gaynell Rogers || 415.298.1114

Erica Glenn || 530.912.2751

Anne-Marie FischerOctober 29, 2018


As everyone who owns a cannabis retail store knows, compliance is key to running a successful legal cannabis business, and tech companies have seriously stepped up to make compliance a seamless process.

Metrc, is a well-known seed-to-sale traceability platform that helps cannabis companies manage their inventory and the movement of cannabis products through the supply chain. Operating in Colorado, Oregon, Alaska, Maryland, Michigan, Ohio, Massachusetts, Montana, Nevada and Louisiana, and Washington, D.C., Metrc helps fulfill state reporting requirements and has become known as the “de facto track-and-trace system” for government entities that regulate the legal cannabis markets.

Metrc announced its first outside round of funding in the form of $50 million from Tiger Global Management and Casa Verde Ventures, the 3-year-old, cannabis-focused venture firm co-founded by notorious cannabis enthusiast and investor Snoop Dogg, but managed largely by Goldman Sachs and Nomura Securities alum Karan Wadhera.

The partnership between Tiger Global Management and Casa Verde Ventures, where each entity “shares deal flow quite regularly”, funded Point of Sale software company GreenBits, which is designed to integrate into seed-to-sale systems like Metrc.

Metrc was formerly part of Franwell, focusing on cold chain management and fresh foods, which helped gain the supply chain management knowledge and expertise needed to transition into seed-to-sale traceability for cannabis.

Metrc CEO Jeff Wells says that the over 100-employee company plans to “look to expand our regulatory focus,” with the $50 million investment, including potential expansion into “other regulated markets and products that need the type of tools that Metrc has created.”

“Compliance is the backbone of the cannabis industry. If a license holder isn’t compliant, their business will cease to exist,” said Karan Wadhera.


Michelle JanikianSeptember 14, 2017


Following two separate, significant security breaches over the last year, on Tuesday night, September 12, 2017, the state of Nevada announced that it will be changing its seed-to-sale track and trace compliance system from Leaf Data Systems to Metrc for all marijuana establishments. All Nevada cannabis companies, which includes dispensaries, cultivation facilities, and extraction facilities, have until November 1, 2017, to make the switch.

Nevada is breaking a five-year contract with MJ Freeway (creators of Leaf Data Systems) signed in March 2016 with this new deal. The original contract with MJ Freeway was estimated to be worth $603,393 for five years. The new deal with Metrc is estimated to be worth $816,000 for four years.

In late December 2016, Nevada’s Division of Public and Behavioral Health’s medical marijuana database was hacked. More than 11,000 medical marijuana applicant’s personal information was released on the internet.

Just days later, in early January 2017, MJ Freeway was hacked in a separate attack. This caused hundreds of marijuana businesses, like dispensaries, to go offline, making sales and transactions next to impossible across the U.S.  Then, MJ Freeway was hacked again in June 2017, when source code information was posted on Reddit and 

Nevada cannabis businesses are permitted to continue using other, approved seed-to-sale software as long as they transmit their data to Metrc.

Metrc, along with MJ Freeway and Biotrack THC, is the leading cannabis seed-to-sale tracking companies in the U.S., providing transparency and accountability to the industry. Metrc’s other state contracts include Colorado, Oregon, Maryland, Alaska, and recently, Michigan and Ohio. Metrc also bagged the big kahuna of contracts – California. The size of the state’s market is considered to be the biggest prize in the software market.

Metrc is owned by Franwell, an established track-and-trace technology company for agriculture and food products.

Since Metrc was founded in 2013, it has traced over 5 million cannabis plants.

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.

 Sign up

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


Recent Tweets

Back to Top

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.