Mood 33 Archives - Green Market Report

Julie AitchesonJune 3, 2020

The summer of 2020, like the rest of the past year, is shaping up to be fraught with tension, unrest, and anxiety, but at least one thing is certain. There will be hot days (in the northern hemisphere, at least) and people will be thirsty, not just for cold, refreshing beverages, but for the opportunity to relax, unwind, and connect in whatever form is available to us in the months to come.

Sometimes soda, iced tea, or a tangy lemonade do the trick when temperatures rise, but sometimes an “adult beverage” is in order to take the edge off of these very edgy days. With favorite local watering holes either closed or restricted by limited seating and social distancing, grocers and liquor stores are stocking up on wine, beer, cocktail mixers, and alcohol-enhanced sodas to enjoy at home. Meanwhile, some companies are hatching more innovative ways to beat the heat. Enter mood33, House of Saka, and Cann Social Tonics.

Mood33 heralds the debut of its new hemp-infused herbal tea line with descriptives like “soulfully delicious” and “mindfully sweetened”, a surefire way to attract all of the hemp-minded Whole Foodies out there. Boasting 33mg of organic, American-grown hemp extract per bottle in blends that include botanicals, tea, and real fruit juice, mood33’s beverages offer more than a way to slake your summer thirst. With names like “Joy”, “Passion”, and a “Wellbeing” blend that includes 133mg of caffeine from guayusa and green tea, these drinks offer an alternative to the intoxicating effects of that IPA or chilled martini, and all at 70 calories or less.

House of Saka takes a different approach, as a Napa-based company focusing on “wine-style” libations for those disinclined to give up the grape. House of Saka is an all-female-run company focused on crafting alcohol-free, cannabis-infused wines for the luxury market. Their first release, the rosé-inspired Saka Pink, is “rosé-inspired”, and at 5mg of THC, 1mg of CBD, and only 16 calories per serving, consumers can feel good about that second glass.

As an herbalist and dedicated Whole Foodie myself, Cann Social Tonics caught my eye with its attention to wholesome ingredients and inventive infusions like Grapefruit Rosemary and Cardamom Blood Orange. Each beverage in the line is sweetened only with 100% organic agave nectar from Mexico and juices that are not from concentrate. With 2mg of THC and 4mg of CBD per can, Cann Social Tonics promises a fizzy summer fix with plenty of feel-good ingredients to ensure that the next morning is as pleasant and brain fog-free as the night before.

While you may not be able to stroll into your neighborhood tavern and order one of these plant-centric beverages over the counter, there are other ways to get your cannabis-infused mocktail this summer. Mood33 lists twenty-five grocery locations carrying their products in the U.S., as well as an online ordering option. Cann is available at dispensaries listed on their website and by delivery and House of Saka is also available at select dispensaries. Cheers!

Julie AitchesonMay 5, 2020

Gift-giving can be a stressful exercise, particularly when you want your gift to make a statement and even more so when that statement is along the lines of “Thank you for giving me life, keeping me alive, and making my life better.” It’s a tall order, but one that is possible to fill, especially if your search includes cannabis-related products.

Cannabis data intelligence company Headset rounded up some figures on buying behavior related to Mother’s Day, to the benefit CBD companies looking for a sales figure boost and shoppers eager to commemorate the mothers in their lives with the perfect gift. According to Headset data, there were noticeable spikes in specific categories, including topicals, tincture, and sublingual products. Sales in both the “Bath Salts, Soaks, and Scrubs” and “Transdermal Products” categories rose 32%, while lotions, creams, gels, oils, and lubes saw smaller but still significant increases.

Leaflink, a wholesale cannabis e-commerce marketplace, posted data that showed a 8.54% overall market share increase during the week after Mother’s Day last year, compared to its average weekly increase of .94%. Leaflink attributes this leap to a massive restocking of vape cartridges after Mother’s Day shoppers cleaned the shelves prior to the holiday. So you’re clearly not the only one thinking green for your mother’s special day, but with all of the products on the market, from the new to the tried and true, where to start? Here are some of this year’s highlights.

A Mother’s Day bundle from luxury CBD product manufacturer TribeTokes includes a tincture, face mask, eye cream, and travel-sized eye gel that offers $40 in savings with an additional 20% discount when you enter MAGICALMAMA20 at checkout.

Or say it with Kiva Confections’ THC-infused edibles, including their light dose 2.5 mg Petra Mints, or the popular Terra Bites (5mg per dose), which come in flavors like dark chocolate espresso bean and blueberry milk chocolate.

Valhalla Confections offers a different take on the sweet Mother’s Day treat with cannabis-infused gummies that come in flavors like “Sattiva Tangerine” and “Indica Sour Watermelon”. MedTerra CBD has gummy-loving mummies looking for a THC-free treat covered with three different gummy varieties (“Stay Alert”, “Keep Calm”, and “Sleep Tight”) to make her day special.

Not every mother dreams of bubble bath and sweet treats, so for her watchmaker Time Concepts offers its 420 Waldos Mary Jane Series. These timepieces, which retail at $150, boast a cannabis plant image at the watch face’s twenty-minute mark, with another plant outline imprinted on either side of the watchband. Every watch sold supports cannabis legalization.

Whether you are looking to gift the mama in your life with cannabis-related products for topical pain relief (such as Papa Barkley’s Releaf Balm or Releaf Body Lotion),

a potent tincture to alleviate stress and tension (e.g. Funky Farms Alaskan Ice Tincture or Kat’s Naturals “Relax”),

or a celebratory sip made with one of Mood33’s hemp-infused herbal teas, there are gift ideas aplenty and little reason to let Mother’s Day pass by unmarked.

but one of the most exciting cannabis gift’s one can give a mom on Mother’s Day is a bottle of the luxurious infused beverage from House of Saka’s Napa Valley collection Saka Pink. This familiarity of holding a glass of wine at night provides for the perfect perfect micro-dosed experience to any Mom looking to relax.

William SumnerNovember 27, 2018

During the massive gathering of cannabis industry leaders at Marijuana Business Conference & Expo in Las Vegas, Nevada, the leading women came together to honor the achievements of their peers. The 2nd Annual Industry Power Women Awards, the ceremony aimed to recognize the accomplishments of women in the cannabis industry; from entrepreneurs and investors to influencers and advocates, commenced.

The award ceremony was hosted by the group Industry Power Women (IPW) and made possible with generous sponsors that included Dr. Robb Farms, High Times Holding Company, Organa Brands, Regs Technology (Cannaregs), Skunk Factory, Mood33, Passport Cannabis, The GoldQ, CH3 Ventures, Greenhouse Ventures, Saka Wines and Pink Haze.

IPW was founded in 2017 and is an organization established to help advance female businesswomen in cannabis. IPW aims to elevate and empower female entrepreneurship within the cannabis industry by creating a support network of like-minded individuals.

Attending the invite-only ceremony was an assortment of women from across the industry and all walks of life. These women include founders, CEOs, C-suite executives, trade organization leaders and community organizers.

Green Market Report co-founder and CEO, Debra Borchardt, and managing partner of KCSA Strategic Communications as well as the founder of AxisWire, Cynthia Salarizadeh acted as hostesses for the event. The first to take home an award was Kristin Hope for the Rising Star Award. At just 15 years old, Hope became the first person to launch a pharmaceutical grade hemp beauty line, HOOP, and was most recently nominated for the Bell scholarship.

The next award recipient was Gaynell Rogers, who won Influencer of the Year. As one of the most respected voices in public relations, Rogers has worked with some of the best and brightest in the cannabis industry; including Harborside Health’s Co-Founder Steve DeAngelo.

Outside of the cannabis industry, Rogers is also known for her work as the senior publicist for Lucasfilm and the Head of Feature Film Publicity at Pixar for the first “Incredibles” and “Cars.”

For her outstanding work as a cannabis advocate, Amy T. Margolis was granted the 2018 Leadership Award. Margolis is the founder of the Oregon Cannabis Association, which is one of the largest trade organizations in the cannabis industry.

Most recently, Margolis was also named by Cannabis Business Executive (CBE) as one of the 2017’s 100 Most Powerful Political People in Cannabis and one of the 50 Most Important Women in Cannabis in both 2016 and 2017.

Taking the prize for Advocate of the Year was Wanda James. As an outspoken political voice and serial entrepreneur, James has been honored by High Times Magazine as one of the 100 Most Influential People in Cannabis and was also named as one of the 50 Most Important Women in the Cannabis Industry by CBE.

Emily Paxhia, co-founder and Managing Partner of Poseidon Asset Management, was named IPW’s Investor of the Year. Throughout her career, Paxhia has reviewed thousands of cannabis companies and has always taken the time to uplift promising female entrepreneurs by helping them shape their pitch preparations, go-to-market strategies/ product launches, and advised on day-to-day business operations.

Taking the Industry Power Women top honor of 2018 Business Woman of the Year was Jessica Billingsley. Billingsley is the Co-Founder and CEO of MJ Freeway Business Solutions; a technology company that provides software solutions to cannabis firms, as well as small-business, consulting services and application license support. In addition to her entrepreneurial accomplishments, Billingsley has also been named to Fortune Magazine’s list of Top 10 Most Promising Women Entrepreneurs.

Following the ceremony, many of the attendees would later recount with exuberance how empowered the event made them feel. For many, this event stood out as one of the few places where they could be with other women and talk about their trade. In an industry that continues to be dominated by men, that matters; and it only serves to highlight the continued relevance, and need, for ceremonies like the Industry Power Women Awards.

StaffNovember 20, 2018

LOS ANGELES, Nov. 20, 2018 /AxisWire/ AxisWire, the cannabis industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories, announced today the official winners of the inaugural STAR Media Awards.

“Removing the stigma and reversing the perceptional course of cannabis in the world requires mass media and strategic communications efforts,” expressed Cynthia Salarizadeh, Founder of AxisWire and Managing Partner. “The men and women behind changing the conversation and course of cannabis have been largely ignored for their part in industry advancement. In an open effort to recognize their massive contributions, and to provide an opportunity to thank them for their work, the collective teams of AxisWire and a majority of the top PR firms throughout cannabis came together to award the journalists and publications that we have all been working closely with since the start of regulation. They each deserve the recognition.”

Held in Las Vegas, Nevada, during the Marijuana Business Conference & Expo, the STAR Media Awards were designed to honor excellence cannabis writing; an often under recognized facet of the cannabis industry. Attending the ceremony were some of the best and brightest in the world of cannabis journalism, many of whom have been covering the cannabis space for decades with little to no recognition.

The 2018 Star Media Award winners are:

Best Traditional Cannabis Publication – High Times
Best New Cannabis Publication – Green Entrepreneur
Best Cannabis Business Publication – MJ Biz Daily
Best Cannabis Print Publication – DOPE
Best Cannabis Culture Publication – Civilized
Best Cannabis Digital Publication – The Fresh Toast

Best Cannabis Culture Writer – Michelle Janikian
Best Cannabis Cultivation Writer – Danny Danko (High Times)
Best Cannabis Business Writer – Javier Hasse (Benzinga)
Best Cannabis Mainstream Writer – Alex Halperin (The Guardian)
Best Cannabis Freelance Writer – Sara Brittany Somerset (Forbes/Leafly)
Best Social Media Impact In Cannabis – Garyn Angel (Magical Butter)

Awards for the evening were presented by our keynote hosts that included Dr. Robert Flannery, Debra Borchardt, Rosie Mattio and Shawna McGregor. The event’s sponsors included Dr. Robb Farms, Mood 33 Infusions, Saka Wines, Passport Cannabis, GreenHouse Ventures LLC,PinkHaze, and Gold Q. The evening was flush with brands showering the media with product to thank them for all of their work.

About STAR (Submit To A Reporter):
The STAR Source Locator is the only platform in cannabis of its kind. This service will connect journalists seeking sources and content with entrepreneurs and industry leaders through a vast network of experts in all divisions of the cannabis space. Subscribers will receive story requests directly to their emails and will cut through the random pitching of press, to an effective pitching process that is directed at stories the journalists are actively working on. STAR is free for journalists and is $99.99 per month for subscribers.

About AxisWire:
AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. This platform was created and now operating through a collaborative merger of the most influential and innovative PR and marketing firms operating within the cannabis industry. AxisWire is positioned to sit at the center of all things cannabis media. For more information, please visit axiswire.com. Follow us on social media @AxisWire.