mood33 Archives - Green Market Report

StaffStaffSeptember 25, 2019
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7min8000

Michael Christopher overcame debilitating childhood lung ailments (double pneumonia) and adult-asthma to become a full scholarship collegiate athlete who went on to launch multiple startup businesses across entertainment, media, mobile software and CPG industries.  He served as former Activations Director and the third hire for BreadcrumbPro Point-of-Sale (acquired by Groupon, Inc. in 2012) where he led product activations from beta launch to serving over 5000 active mobile payments and point-of-sale merchants across the nation, processing thousands of orders and hundreds of millions of dollars of payments for restaurants, cafes, bars and nightclubs. He then went on to serve as Business Development Director at Rodawg (renamed BUREAU) – a child-resistant cannabis packaging manufacturing startup serving licensed medical cannabis company clients in Colorado, Washington, Oregon, Canada, and Uruguay. More recently he served as digital advisor and Managing Partner of CH3 Ventures – a Manhattan based cannabis technology startup incubator and investment firm focused on early stage technology, compliance and media companies.

Michael also co-founded NYC based new media production agency Sonic Platforms, with brand clients including BMW, Urban Outfitters, MoMA, Champion Sportswear and The Crated. During that time, Michael launched LOFT Infusions in 2014 – a first-to-market NY-based hemp CBD-infused beverage company along with his co-founding partner and healthy beverage pioneer, Eric Schnell. They both went on to co-create and launch the mood33 cannabis infused sparkling tonics brand, where Michael now serves full-time as Chief Mood Officer based in Santa Monica, California. mood33 cannabis infused beverages are sold throughout the state of California and can be found at leading licensed cannabis retailers like MedMen, Harborside, Harvest, Caliva, ShowGrow, among others.

 

Title: Co-Founder and CEO

Company: mood33

Years at current company: 2018 to present

 

GMR Executive Spotlight Q&A:

Most successful professional accomplishment before cannabis: Before entering the legal cannabis industry, Michael began his career in business development as part of a four-person point-of-sale (iPad) and mobile payments software startup, BreadcrumbPro, which was acquired by Groupon, Inc. in 2012 during its first year of launch in New York City. Michael managed keystone B2B client relationships for the entire Eastern half of the United States with some of the nation’s top hospitality management groups; EMM Group, Dinex group, Thomas Keller Restaurant Group, Atera, Linea/Next, Dovetail (John Fraser), WD50 (Wylie Dufresne), Alder and Top Chef Kitchen New York for Bravo TV. He lead the east coast hardware/software implementation from the first beta clients to over 2000 brick and mortar cafes, restaurants, bars and clubs in two years under the new Groupon business unit, generating $5.9M in hardware and software sales in it’s first year after acquisition, where he spent countless morning and late evening hours in some of nation’s best kitchens, bars and cafe’s; implementing mobile management and payment solutions for leading hospitality groups. It was during this time that he was inspired by molecular gastronomists like Wylie Dufresne, and decided to start brewing cannabinoid infused teas and cocktails using modern techniques for his friends and colleagues. 

Company Mission: mood33 offers people an ability to connect with themselves and each other in more meaningful ways. We invigorate local communities and empower people to increase their levels of happiness and sense of well-being. We infuse the world with compassionate cannabis products, created by compassionate people. We protect nature’s gifts to mankind by activating sustainable sourcing and manufacturing practices across our hubs of operation.

Company’s most successful achievement: This June we announced a distribution agreement with the most trusted name in cannabis, and one of the leading vertically integrated cannabis companies in California, Caliva. The partnership will expand the availability of mood33 across California, making it one of the most widely available cannabis-based drinks in the state. We expect to double its store count by the end of 2019 fueled by this new partnership, in addition to growing a robust online and direct-to-consumer sales channel for the brand.

Has the company raised any capital (yes or no): Yes

if so, how much?: We do not wish to disclose at this time, stay tuned for an announcement of our Series A closing, targeting for Q4 of 2019. 

Any plans on raising capital in the future? Yes, our first institutional funding round will commence in September of 2019.

Most important company 5 year goal: We aim to grow the mood33 family of products to top 3 category leaders in our core regions of operation, thereby increasing consumer access to trustworthy and consistent, smoke-free cannabis products for consumers seeking the health and wellness benefits of the cannabis plant and alternatives to alcohol, addictive prescription pharmaceuticals, and OTC medications.  We seek to grow an operational footprint and strong revenues to allow the company to support mental health initiatives, environmental sustainability efforts and plant-based lifestyle education for communities in need with innovative profit sharing and social impact programs as we extend the mood33 brand into all major cannabis and hemp marketplaces in North America over the next five years. 


StaffStaffFebruary 5, 2019
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8min28240

Americans are expected to spend a record amount on Valentine’s Day this year despite a years-long decrease in the percentage of people celebrating the holiday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

“The vast majority of Valentine’s Day dollars are still spent on significant others, but there’s a big increase this year in consumers spreading the love to children, parents, friends, and coworkers,” NRF President and CEO Matthew Shay said. “Those who are participating are spending more than ever and that could be the result of the strong economy. With employment and income growing, consumers appear to be expanding the scope of who qualifies for a card or a box of candy.”

Another study from St. Louis University in Missouri,  found that cannabis could improve your love life. 133 women were surveyed and said that they consumed cannabis shortly before engaging in sexual activity. 68% of those women said that it made sex more pleasurable. From that same study, 62% of participants said that cannabis helps them achieve a more satisfying orgasm.

A different study from Stanford found that women who abstained from cannabis in the past year, had sex on average 6.0 times during the previous four weeks, whereas that number was 7.1 for daily cannabis users. Among men, the corresponding figure was 5.6 for nonusers and 6.9 for daily users. That means regular cannabis users are having 20% more sex than abstainers.

Foria

Foria makes a sun-grown cannabis CBD arousal lube and the company is offering two bottles of its product Awaken for the price of one as a Valentine’s Day special. The company says if you order by February 7, you’ll receive it in time for the holiday.

Canndescent

 

California’s leader in ultra-premium flower Canndescent  has a product called Connect, which seems perfect for Valentine’s Day. Their Connect strains are formulated specifically to kindle socialization and deep connections with other people – perfect for your romantic evening plans. Sadly, it’s only available in California. Gorgeous gift boxes with ⅛ of flower are available at licensed California dispensaries, as are the newly-launched and extremely classy Stylus rechargeable and Ready-To-Use vaporizer pens.

Papa & Barkley

Interested in a massage? Papa & Barkley’s cannabis-infused Releaf Body Oil is the right choice.

Papa & Barkley’s full line is available in California, but everyone else can enjoy their Essentials line, which offers a hemp-based CBD oil, which can be put in any drink, food, or a nice, relaxing bubble bath.

 

MOOD33

Want to set the mood… without relying on alcohol? mood33 has crafted a delicious PASSION tonic that is infused with THC, CBD and uplifting natural terpenes – all under 33 calories per beautiful bottle. Inspire yourself and your partner with the sensuous flavors of sparkling green tea, sweet passionfruit and tart lime.

 

Bhang

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Guilt-free chocolate is the way to your love’s heart. Bhang makes a delicious 73.5% cacao CBD dark chocolate that is not to be believed. The company also makes a new nicotine-free tobacco-free all hemp Pre-Roll Straights. The Bhang team brings together its love of chocolate and cannabis in the most awarded line of cannabis chocolate bars available in the world. Developed by a Master Chocolatier with 25+ years of chocolate-making experience, these artisan bars pair the best in Venezuelan Criollo cacao with adventurous flavors and high-quality, lab-tested, CO2-extracted cannabis oil.

Ardent Cannabis

 

More of a DIY person? Try Goat’s Milk Sweet Quartet Caramel Infusion Kit that retails for $35. You can make delicious, dispensary-grade edibles from the comfort of your own home— elevate any treat by simply drizzling over a dessert and/or dipping your favorite fruit!. Lactose-free flavors include: Original Caramel, Spicy Dark Chocolate, Salted Bourbon and Vanilla Bean

Fog & Tree

Still not satisfied? Oil, chocolates, beverages still aren’t the perfect gift? How about

Fog & Tree Eau de Parfum, an all natural fragrance that is blended with real cannabis terpenes, could be exactly what your loved one is looking for. The fragrance will take your senses on a journey through the Redwoods of Northern California with the woodsy and herbaceous scent with fresh coastal fog.

The terpenes used in Fog & Tree are all harvested from Humboldt Seed Company’s proprietary strains. Not only are they blending their fragrance with terpenes from award-winning genetics, but they are also reaping the benefits of Humboldt’s unique terroir.


StaffStaffDecember 11, 2018
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3min5710

Cannabis tonic crashes the party, beating out mainstream brands in two categories

SANTA MONICA – December 11, 2018 /AxisWire/ mood33®, California’s premier innovator in cannabis-infused beverages, was among the winners of the 2018 Beverage Digest Awards, announced Monday.

mood33 won both the Best Premium Drink and Best New Drink Concept categories, beating out dozens of  globally recognized brands. This is the first time that Beverage Digest has granted an award to a cannabis beverage in the history of its annual awards. In fact, it’s also incredibly rare for one brand to win two Beverage Digest Awards in the same year.

“We couldn’t be happier to be recognized by the premier publication in the beverage industry,” says Michael Christopher, co-founder and CEO of mood33. “Our mission is to break the mold and open people’s minds to new, delicious and healthy ways to enjoy life. Clearly, the beverage industry is waking up to a world that includes cannabis-infused drinks.”

Beverages infused with THC and CBD are one of the fastest growing product segments in the legal cannabis industry. As cannabis use becomes more normalized, and legal, consumers young and old are seeking out functional drinks like mood33 to replace both smoking cannabis and drinking beer or wine.

The mood33 cannabis infused sparkling tonics line is marketed as a social, wellness-focused product, with naturally derived ingredients and mood-enhancing terpenes, or essential oils extracted directly from the cannabis plant itself. Each of mood33’s three flavors provides a different flavor formulation, a unique ratio of THC and CBD, and just 33 total calories per bottle that create three unique mood states, Calm, Joy and Passion.

To learn more about the mood33 cannabis beverage brand, visit mood33.com.

For more information on Beverage Digest and the awards, visit beverage-digest.comand zenithglobal.com/events/237.

About mood33

mood33®is a premium, California-based cannabis-infused beverage  brand. Inspired by ancient herbal remedy, Ayurveda principles and traditional Chinese herbal medicine, mood 33 infusions were created for mood-based benefits – each infused with synergistic herbs and terpene blends that have been known to provide targeted benefits for wellness seeking consumers. mood33 aims to be a leader in ethical and sustainable business practices, identifying the best regions and supply chain partners for each organic ingredient, ensuring a clean supply chain from farm-to-bottle all while mandating fair trade sourcing practices across the entire company ecosystem.


Anne-Marie FischerAnne-Marie FischerNovember 9, 2018
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7min39150

“Beverage companies are already placing bets on cannabis-infused beverages,” says Ryan Smith, CEO of LeafLink, and industry-leading B2B e-commerce platform, “They present an exciting new frontier.”

While places like Canada have started off slow in allowing regulated products into the market, places like California have an already thriving infused food and beverage market, with products like colas to infused drops to kombuchas to functional beverages flying off the shelves and into the hands of the health-conscious consumer.

A Notable Rise in Popularity

Infused-beverages sales in legal states are on the rise and are demonstrated by year over year results. Flowhub, a POS company, has indicated that beverage sales have increased 88% year over year from 2016 to 2017, with that trend seemingly continuing in 2018. When Flowhub compares data from the first half of 2018 against data from the second half of 2017, beverage sales have increased 18%.

According to LeafLink, these are the industry leading beverages:

  1. Pearl 20 Minis by Tarukino in California
  2. Sprig Lemon Tea 20mg CBD & Sprig Original 10mg THC by Sprig in California 
  3. Orange Kush Soda 10mg by Keef Cola by K.I.N.D. Concentrates in Arizona
  4. 100mg Passionfruit by HIGHDRATE by Evergreen Herbal in Washington
  5. “Yippee Ki-Yay” – High Energy Blend Drops by ZOOTS by Bronnor in Colorado
  6. “Waking Giant” – 10 mg (Sativa) by Mirth Provisions in Washington

“Purchasing trends on our platform have shown an accelerating shift toward branded, consistent products that resemble recognizable consumer packaged goods,” says Smith of the growth in popularity in cannabis-infused beverages. “They are incredibly discreet, hide the taste of cannabis well, and provide a fast-acting dosage without the guesswork of a typical edible,” adds Smith.

A Health-Conscious Driven Demand

Move over kombucha! As a representative for mood33, a cannabis-infused “functional beverage” herbal tonic company says, “We know that the modern consumer is actively searching for ways to reduce their alcohol consumption and the adverse effects that come with overconsumption, drunk driving, and hangovers.”

“Once consumers realize that cannabis can be consumed like an alcoholic beverage via products like mood33, we will see even more demand for cannabis beverages – as we expect the cannabis beverage category to consist of 20-25% of the overall market share within the next 5-7 years due to these developments and elements of market/category maturation,” mood33 adds.

The news has been rife with beverage companies eyeing the cannabis market, with the likes of Coca-Cola and now Pepsi moving in on the promises for infused beverages. Earlier this year, Constellation Brands (STZ) made a huge investment into Canopy Growth Corp (CGC) that Moody’s referred to as a speculative bet.

These investments and partnerships “have brought tremendous awareness to the nascent cannabis beverage category, and we predict every sophisticated cannabis company will have a cannabis beverage program in the coming years,” says mood33.

mood33 is hyper-focused on providing a cannabis beverage consumption experience for everyday people: the stressed-out soccer mom, the overworked professional, the sore runner, and the health & wellness/fitness maven.

The Global Future for Cannabis-Infused Beverages

The deals being made between cannabis and food and beverages industry big-wigs are something to pay attention to. While cannabis-infused beverages are not permitted in Canada’s legal market yet, these deals indicate that cannabis-infused beverages can have a global demand outside of established legal markets.

“There is great opportunity for the Canadian industry to offer a wider variety of products to serve patients and consumers with different preferences, while capitalizing financially,” says LeafLink’s Ryan Smith, “The demand for non-smokable product categories like beverages will only increase as long as people pursue the wellness benefits of cannabis.”

As for mood33’s plans, they want to see cannabis-infused beverages hit the mainstream: “we are eager to help develop a national framework where manufacturers and marketers can develop mainstream inspired, regulated cannabis food and beverage products that could one day sit on a Whole Foods shelf.”

 



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