Mother's Day Archives - Green Market Report

Julie AitchesonMay 4, 2021

A 2020 report by Oasis Intelligence showed that 16 percent of moms have been inclined to purchase cannabis during the pandemic, which is not surprising given the fact that women have been disproportionally impacted by job loss, homeschooling responsibilities, and combining caregiving with a work-from-home schedule. Despite the encouraging numbers stating that half of all adults in the US have received at least one dose of the vaccine, states like Michigan are providing ample evidence that the pandemic, and therefore pandemic-driven cannabis consumption, is not yet behind us. In fact, a recent National Retail Federation survey predicts that Mother’s Day spending will hit a record high of $28.1 billion dollars this year, up $1.4 billion from 2020. On average, consumers plan to spend $16 more than they planned to spend last year when most of the country was in lockdown.

Even before the pandemic, the industry was seeing notable growth in cannabis purchases by mothers and businesses responded in kind, creating products specifically geared towards the consumer needs of the mom demographic. Cannabis company Mother and Clone offers a discreet line of sublingual nano-sprays that allow customers to consume a small, metered dose, then wait an hour or so and take more if needed. To ring in this year’s celebration of the matriarchs in our lives, companies such as Kyoto Botanicals are offering 20% off promotions on products like their BREATHe CBD-infused facial serum, WARM(th) Body Balm and, for the fur baby moms, low-strength bacon beef flavored CBD dog treats.

Autumn Brands’ co-founder and self-proclaimed “Canna Mom” Autumn Shelton is a vocal advocate for both her Nourishing Joint and Muscle Salve and the benefits of better sleep, reduced inflammation, and less anxiety that so many cannabis products afford to hard-working mothers just like her. “This has been an incredibly challenging time for us all,” Shelton says. “Moms have had additional stress. As a mom, the combination of cannabis and going on a run is the perfect recipe. When I come back from my run, I am present and an engaged mom ready to sit with my kids and do a puzzle.”

Cannabis is popular among many as an alternative to alcoholic beverages, and more than a few “wine moms” are switching from Clos du Bois to cannabis cocktails for their end-of-day wind-down, minus the hangover, dehydration, and extra calories. Good Stuff Beverages created a line of cannabis-infused beverages for just such occasions, using natural ingredients and light, fresh flavors like the ones found in their cannabis-infused Strawberry Hibiscus Lemonade sweetened with honey. If you’re hooked on the idea of a more traditional commemoration, Mello CBD Sea Salted Caramels are a sweet twist on the standard box of chocolates, and with 15 mg of CBD in each piece, she won’t have to bite all of them to find her favorite.

My own mom has developed a close and personal relationship with CBD gummies over the last few years, and uses them daily to help her with anxiety and sleep. She finds herself in the company of none other than Martha Stewart, who has found her way into the hemp market with her Mother’s Day Sampler of CBD gummies, with 10 mg of CBD isolate per gummy. Packaged in a linen-textured drawer box, Stewart is both on-brand and on-trend this Mother’s Day, though I’m sure for most moms opening their special day surprises, it will be the thought that counts.

StaffMay 10, 2020

The House of Saka had planned for a large luxury brunch in Wine Country (Napa) originally for Mother’s Day but obviously had to cancel. Since the company still wanted to host a tribute of some sort to mothers, especially since that is the largest target demographic for its brand, Saka teamed up with Slay Agency out of San Francisco to create something special that it could share with moms throughout the country tomorrow.

During COVID-19, Moms (and Dads) are being asked to take care of their families on a whole new level and under a tremendous amount of stress… cooking, cleaning, managing mental breakdowns from the confusion from the times, as well as being full-time teachers.

About a month ago House of Saka got on the phone and social media to place out the call that it was seeking mothers who would be ok discussing their experiences parenting during quarantine for a special video the company released for Mother’s Day.

These are the many inspirational stories.

Julie AitchesonMay 5, 2020

Gift-giving can be a stressful exercise, particularly when you want your gift to make a statement and even more so when that statement is along the lines of “Thank you for giving me life, keeping me alive, and making my life better.” It’s a tall order, but one that is possible to fill, especially if your search includes cannabis-related products.

Cannabis data intelligence company Headset rounded up some figures on buying behavior related to Mother’s Day, to the benefit CBD companies looking for a sales figure boost and shoppers eager to commemorate the mothers in their lives with the perfect gift. According to Headset data, there were noticeable spikes in specific categories, including topicals, tincture, and sublingual products. Sales in both the “Bath Salts, Soaks, and Scrubs” and “Transdermal Products” categories rose 32%, while lotions, creams, gels, oils, and lubes saw smaller but still significant increases.

Leaflink, a wholesale cannabis e-commerce marketplace, posted data that showed a 8.54% overall market share increase during the week after Mother’s Day last year, compared to its average weekly increase of .94%. Leaflink attributes this leap to a massive restocking of vape cartridges after Mother’s Day shoppers cleaned the shelves prior to the holiday. So you’re clearly not the only one thinking green for your mother’s special day, but with all of the products on the market, from the new to the tried and true, where to start? Here are some of this year’s highlights.

A Mother’s Day bundle from luxury CBD product manufacturer TribeTokes includes a tincture, face mask, eye cream, and travel-sized eye gel that offers $40 in savings with an additional 20% discount when you enter MAGICALMAMA20 at checkout.

Or say it with Kiva Confections’ THC-infused edibles, including their light dose 2.5 mg Petra Mints, or the popular Terra Bites (5mg per dose), which come in flavors like dark chocolate espresso bean and blueberry milk chocolate.

Valhalla Confections offers a different take on the sweet Mother’s Day treat with cannabis-infused gummies that come in flavors like “Sattiva Tangerine” and “Indica Sour Watermelon”. MedTerra CBD has gummy-loving mummies looking for a THC-free treat covered with three different gummy varieties (“Stay Alert”, “Keep Calm”, and “Sleep Tight”) to make her day special.

Not every mother dreams of bubble bath and sweet treats, so for her watchmaker Time Concepts offers its 420 Waldos Mary Jane Series. These timepieces, which retail at $150, boast a cannabis plant image at the watch face’s twenty-minute mark, with another plant outline imprinted on either side of the watchband. Every watch sold supports cannabis legalization.

Whether you are looking to gift the mama in your life with cannabis-related products for topical pain relief (such as Papa Barkley’s Releaf Balm or Releaf Body Lotion),

a potent tincture to alleviate stress and tension (e.g. Funky Farms Alaskan Ice Tincture or Kat’s Naturals “Relax”),

or a celebratory sip made with one of Mood33’s hemp-infused herbal teas, there are gift ideas aplenty and little reason to let Mother’s Day pass by unmarked.

but one of the most exciting cannabis gift’s one can give a mom on Mother’s Day is a bottle of the luxurious infused beverage from House of Saka’s Napa Valley collection Saka Pink. This familiarity of holding a glass of wine at night provides for the perfect perfect micro-dosed experience to any Mom looking to relax.