Nancy Whiteman Archives - Green Market Report

StaffApril 12, 2023


Top Woman-Founded Company: Wana Brands

Nancy Whiteman, co-founder and CEO, Wana Brands

Heralded as “The Queen of Legal Weed” by Inc. and “The Martha Stewart of Edibles” by Entrepreneur, Nancy Whiteman is co-founder and CEO of Wana Brands, a top international cannabis edibles brand already available in more than 3,000 dispensaries across the United States and Canada. She also was awarded the 2023 Green Market Report Women’s Leadership Award for Woman-Founded Brand.

“While our young industry faces formidable headwinds, I know from attending the Green Market Report’s Women’s Summit that we have some of the brightest minds working on the sector’s biggest challenges,” Whiteman said. “I was incredibly honored to be recognized as the recipient of the ‘Woman-Founded Business’ award category.

“I was the lucky one that got to pick up the trophy,” she continued. “However, I want to dedicate this award to the entire Wana Brands team, including our eight-person executive team.”

The former insurance executive co-founded the company in Colorado in 2010. Now Whiteman leads Wana with a majority female executive team that includes women in the positions of COO, CFO, vice president of expansion, and director of corporate social responsibility.

In October 2021, Canopy Growth Corp. purchased the option to acquire Wana Brands in a deal valued at $279 million. It is currently in the process of exercising the option through the creation of Canopy USA, a roll-up of its U.S. assets.

With proceeds from the deal, Whiteman established The Wana Brands Foundation, a $50 million organization working to provide people with the resources they need to live happy, healthy lives. Its areas of focus include:

  • Research and education
  • Food security
  • Shelter
  • Safety
  • Mental health
  • Sustainability
  • Connection
  • Social justice

To date, the WBF has committed more than $3.8 million to more than 50 nonprofits.

“Since we began Wana Brands in 2010, our mission has been to enhance lives through cannabis,” Whiteman said. “Today, we remain committed to the overall mission, but the formation of the Wana Brands Foundation enables us to dimensionalize what it means to enhance people’s lives and tremendously expands the scope and impact of how we can serve our communities and the world at large. It’s an incredible privilege to be able to give back through the foundation.”

Two examples of the foundation’s largesse are:

  • $2 million to Johns Hopkins University to benefit the Department of Psychiatry and Behavioral Sciences in support of cannabis and cannabinoid research, including the potential use of cannabinoids to treat autism.
  • $1 million to the Johns Hopkins Center for Psychedelic and Consciousness Research, which focuses on how psychedelics affect behavior, mood, cognition, brain function, and biological markers of health.

Green Market Report is thrilled to honor Nancy for all she has contributed to the cannabis industry.

StaffMarch 6, 2020


In honor of International Women’s Day, we are releasing our annual “Most Important Women in Weed” list for 2020. This list includes women in the industry that have collectively moved the industry forward with all of their hard work, continuous dedication and effort.

This year we opened up the list for nominations and received almost a thousand nominees. After consideration of each, we have developed what we feel is one of the most inclusive and carefully curated lists of the most accomplished and impressive women in the cannabis industry.

As we could not name them all, we would like to thank and celebrate all of the women who have dedicated their precious time to the advancement of cannabis globally.

It is because of each one of these ladies that this industry remains in the lead above all others as far as female leadership is concerned.

This list is in no special order. Each one of these women provide a great contribution to the cannabis industry in their own unique and badass way.

Thank you to every one of you for all that you do!

The “List”

Dr. Chanda Macias

Yvonne DeLaRosa Green

Mara Gordon

Rosie Mattio

Shawna McGregor

Lori Ferrara

Gaynell Rogers

Stormy Simon

Trista Okel 

Lori Ajax

Amy Dawn Bourlon-Hilterbran

Kim Rivers

Amanda Soens

Dona Frank

Kat King

Sara Payan

Hannah Daphna

Sandra Castaneda

Erin Gore

Wendy Kornberg

Kristin Nevedal

Wendy Turner

Parisa Rad

Brittany Nicholson

Emily Paxhia

Jessica Billingsley 

Gia Moron

Andrea Brooks

Tahira Rehmatullah

Tracey Mason

Lindy Snyder

Jasmine Rose Gunderson

Shannon Hattan

Adelia Carrillo

Karen Petersen

Wanda James

Barbara Blaser

Ophelia Chong

Amanda Ostrowitz

Pamela Nicole Epstein

Melissa Mentele

Jamie Cooper

Sarah Remesch

Jessie Gill

Erica Daniels

Lizzy Jeff

Lelehnia DuBois

Whitney Beatty

Dr. Michele Ross

Manndie Tingler

Chef Lauren Gockley

Kyra Reed

Jamie Evans

Kristin Jordan

Ellie Siegel 

Sara Brittany Somerset

Linda Marsicano

Heidi Groshelle

Amber Senter

Nique Pichette

Jennifer Price

Molly Peckler 

Bonita Money

Susan Hwang

Judy Yee

Julie Chiarello

Leah Heis

Leslie Andrachuk

Terra Carver

Nancy Whiteman

Luna Stower

Karen Paull and Wendy Robbins

Beth Stavola

Alison Gordon

Penny Green

Sara Gullickson

Dr. Lakisha Jenkins

Pamela Hadfield

Jessica Peters

Dr. Rachel Knox and Dr. Jessica Knox

Tiffany Bowden

Mary Jane Gibson

Michelle Janikian

Dr. Uma Dhanabalan

Taylor Blake

AC Braddock

Kerri Accardi

Heather Sobel

Betty Aldworth

Cathy Jordan

Suzanne Sisley

Nina Parks

Eliza Nova Maroney

Selena Xochitl Martinez

Angelika Penuela-Ruiz

Sarah Mitra Payan

Gretchen Gailey

Nikki Lastreto

Ann Lawrence

Sheena Shiravi

Christina Ianuzzi

Kassandra Frederique

Shannon Buyers

Celia Tapp

Kelly Archer

Katie Field

Randi Sether

Shannon Reed

Katrina Yolen

Ngiste Abebe

Brooke Westlake

Courtney Maltais

Katrina Tso

Anne Don0hoe

Alicia Rose Kelley

Dr. Jacqueline Harding, PhD 

Mary Pryor 

Dr. Uma Dhabalan

Olivia Mannix

Heather DeRose

Libby Cooper

Leslie Hoffman

Yvonne Perez Emerson


Again, thank you to all of the women who do so much in our industry day in and day out. Your work does not go unnoticed and is deeply appreciated.

Happy International Women’s Day to all women around the world!

Special shout out to our Green Market Report co-founders Debra Borchardt and Cynthia Salarizadeh on this day!

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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