December 8 is National Brownie Day and what better way to celebrate than creating the world’s largest edible – an infused brownie. MariMed, Inc. (OTCQX: MRMD) unveiled the world’s largest cannabis-infused brownie in celebration of the launch of its new brand Bubby’s Baked and National Brownie Day.
To commemorate the launch of Bubby’s, MariMed’s craft confectioners in Massachusetts baked a larger-than-life version of a Bubby’s soft-baked brownie that is believed to be the world’s largest THC-infused brownie ever made. The confection measures 3 feet wide by 3 feet long and 15 inches tall, weighs a whopping 850 pounds and contains 20,000mg of THC.
Brownies Are The First Edible
Brownies are a significant part of cannabis edible history. The Alice B. Toklas Cookbook first published in 1954 included a recipe for a Moroccan hashish fudge and was ultimately Americanized to become a brownie. Toklas actually didn’t know that a friend of hers had included the recipe and was surprised by the controversy. The book didn’t originally include the recipe in the first American printing, but it was included in the second, which was printed in the early 1960’s. That was just in time for the hippie culture to make it their own and it was referenced in the 1968 film, I Love You Alice B. Toklas. In the movie, a hippie girl makes pot brownies and serves them to her straight-laced guests. The original recipe actually didn’t even have chocolate in it and was more of a dessert-like Turkish Delight.
The launch date and the National Brownie day seemed to happily collide. Bubby’s edibles were previously baked in Massachusetts under the name “Bourne Baking Co.” Bubby’s bites are made from scratch in small batches, and infused with precision-dosed, full-spectrum cannabis. Bubby’s comes in three classic confectionery recipes – brownie, chocolate chip, and snickerdoodle. The line is available throughout Massachusetts, including MariMed’s Panacea dispensary in Middleborough, Massachusetts. It is expected to hit dispensary shelves in Delaware and Maryland early next year.
“Bubby’s Baked fills a big hole in the edibles market that cannabis consumers crave – high-quality, delicious baked goods that stay moist and chewy,” said MariMed Chief Product Officer and SVP/Sales Ryan Crandall. “For many of us, homemade brownies were our first taste of cannabis-infused edibles. Bubby’s recreates and elevates that nostalgic experience, infusing full-spectrum, craft-quality cannabis into timeless recipes, for a reliable high reminiscent of simpler times. Strategically, Bubby’s is part of our effort at MariMed to build a house of brands that meets different consumer needs across a diverse range of occasions.”
For the regular consumer, each Bubby’s single-serving bite contains 5mg of THC in Massachusetts in compliance with state regulations.
According to Guinness World Records, the World’s Largest Brownie (not infused) was created in 2013 and was 243 pounds. MariMed’s infused brownie is 3x that – a whopping 850 pounds – and contains 20,000 mg of THC including: