O.penVAPE Archives - Green Market Report

StaffStaffApril 20, 2018
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4min32080

The promotions for 4/20 continue to get bigger and splashier with free pound raffles becoming the trend for this year

Denver

Diego Pellicer (DPWW) in Denver has a promotion where with each purchase between April 1 and April 27 enters customers into a raffle for a chance to win. The grand prize “pound” winner will receive a total of 16 ounces of marijuana, to be purchased in separate increments for $1 each ($1,600 retail value). The second place winner will receive a total of $28 grams of cannabis concentrate, also to be purchased in separate increments for $1 each ($504 retail value). The third place winner of the legendary seven-gram Cannagar will receive it for only $1 ($225 retail value). The winners will be drawn on April 27 at 4:20 p.m.

The first 250 people in the store on April 20, 2018, will receive a limited edition Diego Pellicer t-shirt with a silhouette of Diego Pellicer himself as well as a gift bag with coupons. In addition, the store has taken over the front cover and back page of the local Westword entertainment guide and included a golden ticket insert redeemable for various prizes. Look for coupons including $15 for an 1/8 oz., $18 grams of concentrate and 20 percent off edibles all week.

Las Vegas

Las Vegas cannabis dispensary The+Source is giving away one free pound of flower and hosting blazing block parties at both locations starting at 10 a.m. on Friday, April 20.

A pound of cannabis will be given away at a raffle held at 4:20 p.m. at the Las Vegas location. Patrons may qualify by earning green tickets from Friday, April 13 through Thursday, April 19.  One green ticket will be earned for every $200 spent or three for every $420 spent throughout the week at The+Source.

Local cannabis vendors and related companies including Matrix, Dixie, CW Nevada, O.penVAPE, VERT, District and Integral Associates will host pop-ups for merchandise giveaways, eating competitions, live entertainment and more.

4/20 specials that will be offered from Friday, April 13 through Thursday, April 19 will include flavored 500 mg disposable pens for $20, one half-ounce of Pineapple Express or Tangie popcorn buds for $100, Dixie 80 mg Awakening Mints for $10 and 20 percent off all O.penVAPE, VERT and District edible products.

Hello Guv’ner – Arizona

Arizona’s independent candidate for Governor Noah Dyer announced a 420 Raffle.

The campaign will raffle off 4 prizes of $420 each to be given to 4 Arizona medical marijuana cardholders for use at the dispensary of their choice.  To enter the raffle, participants simply need to sign Noah¹s online petition.

Dyer has been a vocal supporter of both medical marijuana and adult-use cannabis.  He is the only candidate with a comprehensive common sense cannabis policy. Noah has been openly critical of Doug Ducey and other politicians who have harassed cardholders, doctors, dispensaries, and other businesses and members of the cannabis community.


Debra BorchardtDebra BorchardtOctober 25, 2017
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3min46300

While some in the cannabis industry obsess over strains and the nuances of those flavors, the largest cannabis brand O.penVAPE has rolled out a new line of flavored vapes. The O.penVAPE ISH line was launched on Tuesday with three flavors: Bavarian Cream, Blue Raspberry, and Watermelon.

The company said that it was responding to a lot of customer feedback from people that wanted a flavored cartridge. “It appeals to a totally different market than say – the craft reserve. Plus, the addition of flavoring sets it apart in this category,” said Chris Driessen, President, Organa Brands U.S. “The customer is someone who is perhaps not a strain aficionado. It’s someone looking for rich flavor without a strong marijuana taste.”

The ISH in the new product name stands for indica, sativa, and hybrid. The indica dominant brand is Bavarian Creme flavoring, the sativa dominant is the Blue Raspberry flavoring and the hybrid dominant is the Watermelon flavoring.
O.penVAPE is known for its tight marketing and fresh packaging has refined the vape pen even more with this new product. It has a more sleek profile and now comes with a rechargeable unit instead of a throwaway battery. “The eco-friendly aspect stems from the rechargeable functionality of the pen. People love the disposable form-factor, but we hate the idea of all those batteries ending up in a landfill, so we added the ability to recharge,” said Driessen.
There certainly seems to be a customer desire for fruit flavored marijuana. High Times Magazine published a list of the top cannabis strains from the Cannabis Cup competitions a few months ago and the list contained names like Strawberry Banana, Orange Bangi, LSF Lemon Cookies, and Schlemons. Leafly’s staff picks included Tangie, which was described as a “citrus dream” and Strawberry Cough described as smelling “Like it grew wild in a strawberry patch.”

“We saw a need in the space for distillates with unique flavor profiles, and after months of perfecting the design and taste, we are thrilled with the end result,” said Driessen. “I didn’t know how much I would love these flavors until I tried them- but once I did, I was really impressed with the work of our R&D team. It’s not your typical cartridge and is definitely a refreshing take on flavored distillate.”


Debra BorchardtDebra BorchardtOctober 2, 2017
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6min22660

How is it that a man who knew little about marijuana ended up being the CEO of one of the largest privately held cannabis companies in the country?

Ralph Morgan is the current Chief Executive Officer of O.penVAPE, which is the largest branch of Organa Brands. He started his career in healthcare, but as he was climbing the corporate ladder he felt he was moving further away from healthcare.

I started a dispensary in 2009 with my wife because I knew how to speak to people with ailments and basically that was it,” he said. “I had very little experience with cannabis.” His research into the product told him it was the perfect place for entrepreneurial opportunity. “It’s controversial, a little bit of David and Goliath, a little bit of right and wrong. Great opportunity on the upside for a social change.”

His experience as a dispensary owner, however, showed him that there was a gap in the market for products that were consistent, reliable and safe. This encouraged him and his wife to invest in a MIP or manufactured infused product facility and this was the birth of Organa Labs in 2010.

He invested in CO2 equipment. “It was avant-garde at the time,” said Morgan. Then e-cigarettes started taking off and he started playing around that concept. By 2012, Morgan and his partners had decided that vaporizers were the ideal way to consume cannabis. They felt it was going to be a disruptive technology for the cannabis market and they were right. O.penVAPE was born and the company has grown into a business that does over $100 million in sales each year.

The challenge the company faces now is scaling and growing. Morgan said that picking great partners comes from surviving bad partnerships. “At this size, the stakes are just that much higher. A new partnership means we have to get it right, if we get it wrong, can we recover?” he asked. “Each mistake gets more expensive. We made a lot early on, but the costs were low.”

Morgan’s time as CEO is about to shift. “I started as CEO of Organa Labs, but I don’t act in that capacity anymore and I’ll officially change that to President of Wellness and CBD products,” he said. The company is planning on expanding the leadership to people outside of the cannabis industry. Morgan said they are looking for folks that have the experience to grow a company that’s on track to be a billion company in a few short years. “I’ve never done that before,” he said. “Despite my tenacity, I’m not qualified. We need better help. We’ve got one chance to get this right.”

Now he is focusing on the medical vertical and wellness line as he gets back to his roots. “It’s something that is near and dear to my heart.” We should have a full launch by Christmas of this year. It will be called OBA, Organa Brands Alternatives.”

With Organa Brands, it will be healthier alternatives to conventional products. Instead of a 5-hour energy drink like a Red Bull, OBA will have an energy option with CBD in it. Some will have THC in them, but the products without THC will be sold everywhere.

The OBA will have several categories, but none including vapes since that’s already available. There will be pressed pills for energy, sleep, relax and rejuvenation. A gel cap product called “Daily Dose” with a small amount of THC or CBD. A point of purchase kiosk is designed to educate the customer. It has a simple decision tree to help drill down into the product. There will be hard copy, plus a tablet to give information.

Morgan said the culture of Organa is hiring someone with the right attitude, passion and moral compass. “We work way too hard for this to be just a job,” he pointed out. “If you’re just here to make a buck you’re in the wrong industry.” Some of Organa’s company perks include free rides on Uber, matching the 401k two to one and generous pay. Morgan said, “If you have the right attitude, there’s a seat on the bus for you.” He’ll be driving the bus.



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