Poseidon Archives - Green Market Report

Debra BorchardtDebra BorchardtFebruary 4, 2019
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5min7370

Treehouse Global Ventures has added two accomplished women in the cannabis industry to its Senior Advisory Board.  Emily Paxhia of Poseidon Asset Management and Tahira Rehmatullah of MTech join TGV founders Lindy Snider, Gaynell Rogers and  Lori Ferrara who were named  “Women to Watch in 2019” by the leading industry publication trade MJ Business Daily.

Treehouse Global Ventures investment fund is the capital partner of choice for companies led by women and minorities. There is no other funding vehicle focused primarily on women, minorities, and innovative business models across multiple industries.

Emily Paxhia is Co-Founder and Managing Partner of Poseidon Asset Management. Barclay Hedge awarded Poseidon as the #1 Sector-Based Performing Fund (2016-2018). Paxhia has also been named as one of the most powerful women in the cannabis industry by Fortune Magazine,  she has reviewed thousands of companies in the cannabis industry and worked with a number of founders in a multitude of capacities including consult for founders’ pitch preparations, go-to-market strategies, product launches, and day-to-day business operations. Emily has dedicated time and energy to supporting policy groups, serving previously on the Board of Directors for the Marijuana Policy Project, presently for Athletes for CARE. Additionally, she serves on the Board of Directors for The Initiative accelerator program.

Tahira Rehmatullah is the CFO of MTech Acquisition Corp. and Managing Director of Hypur Ventures, where she is responsible for investment sourcing and portfolio company management. Also named by Fortune as one of the most powerful women in the industry, Tahira is dedicated to developing female and minority leadership in cannabis and serves as an advisor to  numerous businesses and entrepreneurs in the space.

Most recently, Rehmatullah was instrumental in bringing together MTech and cannabis seed-to-sale tracking company MJ Freeway, which has filed to be listed on the NASDAQ exchange in the U.S. If MJ Freeway is approved to list on the exchange, it will be the first cannabis company to list on a major U.S. exchange that is le by a female CEO – Jessica Billingsley.

“We are delighted to add Emily and Tahira to our senior advisory board and look forward to many collaborations around the country and the globe with these two gifted women leaders,” said, Founder Lindy Snider.

 

 

 

 


Debra BorchardtDebra BorchardtJanuary 8, 2019
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4min6950

Cannabis data company Headset secured $12.1 million in funding in a Series A round of financing. The company, launched in 2015 by the trio that co-founded Leafly,  was able to raise the capital from another equally top-notch group of cannabis investors that included Poseidon Asset Management and AFI Capital Partners and Canopy Rivers Inc. (TSXV: RIV).

“Each one of our investors brings invaluable industry knowledge and a strong network of portfolio companies that enable us to collaborate in all new ways,” said Cy Scott, CEO, and Co-founder of Headset. “The new capital will fuel future growth, new market expansion, and enhanced product development, continuing to ensure our leadership position within the cannabis industry.”

Headset said that the money would be used to improve current products and services; expanding the company’s offerings to additional U.S. states and international markets, and support Headset’s partnerships and strategic alliances. It will also help the company serve new customers from the consumer packaged goods, beverage/alcohol, and financial industries, who are taking an increased interest in cannabis.

As a result of the investment, Emily Paxhia of Poseidon and Nico Richardson of AFI will be joining Headset’s board of directors. “As investors, we see the need for data to inform investment and M&A strategies,” said Emily Paxhia, Managing Director of Poseidon. “Headset is already tracking billions of dollars of transactions both in the US and Canada. This successful Series A raise will drive market penetration and depth of technological development.”

Headset is one of the few companies in the cannabis industry that can turn retail sales data into real-time market insights, and helping illuminate emerging trends in this fast rapidly developing industry. For example, producers can quickly learn which specific products are the top-selling ones in a market. The brands can then either brag about their leadership in sales or if they aren’t leaders, take notes from the companies that are.

The data from Headset has shown that in different locations cannabis consumers tend to have different preferences. Mr. Moxie’s Mints may be big sellers in Seattle, while Wana Brands Gummies might be the edible of choice in Colorado.

Narbe Alexandrian, VP Business Development of Canopy Rivers, concurred: “We believe that Headset’s retail intelligence platform will revolutionize the way data is used in the cannabis industry. As the cannabis market matures, data is becoming central to competitive success. It is increasingly important to understand key trends, competition, buying shifts and target demographics in real-time.”

Nico Richardson, Managing Director of AFI, noted that data is key to success in any industry, and praised Headset for delivering the most dynamic and comprehensive analytics to the cannabis industry. “We are excited to invest in a team that has built the industry’s leading data analytics and business insights platform. We look forward to supporting Headset as they expand into new markets with evolving products.”


Debra BorchardtDebra BorchardtOctober 31, 2017
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3min33420

Poseidon Investment Management has launched its second fund and plans to raise $100 to $150 million. As a result, the company made two new key hires to assist in the effort.

Tad Henderson is coming on board as a Managing Director and will be responsible for raising capital and management of the portfolio companies. Henderson was previously Chief Operating Officer at CALSTAR, an air ambulance operator and prior to that a Debt Transaction specialist. He will also help Emily and Morgan Paxhia, the founders of Poseidon Investment Management with selecting the investments for the new fund.

In addition to Henderson, Andrew Roche will be joining the company as an Investment Analyst. His role will be in due diligence using the skills he brings from being an auditor with Deloitte. There he audited large public companies and multi-billion portfolios.  He will assist companies with their financial controls.

“These two new hires reflect our company culture and the desire to continue to build an industry, this is a critical moment for our team. Both Tad and Andrew’s experience are a strong addition to Poseidon – we feel the investors and portfolio companies will benefit greatly from the contributions of both,” said Poseidon’s co-founder and Managing Director, Emily Paxhia.

The company’s first fund was started in January 2014 and established the pair as some of the first investment professionals willing to take on the risk of cannabis investing. The team coined the phrase “harness the greenwave” and made it their trademark as they became pioneers in cannabis investing. Fund I will continue as Fund II ramps up.

“For the last four years, we have been focused on capitalizing a legal and compliant cannabis industry, launching first with a broad-based and mostly early-stage strategy. Leveraging this experience, we have a great understanding of the investable landscape and where the industry is heading,” said co-founder and Managing Director Morgan Paxhia. “Growing our team is essential to properly service future investment needs of cannabis and hemp. We are well positioned to capture significant opportunities along the growth and maturity curve of cannabis and hemp with the addition of Tad and Andy.”



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