Rosie Mattio Archives - Green Market Report

StaffStaffApril 23, 2019
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4min4430
NEW YORK, NY –April 23, 2019 /AxisWire/ MATTIO Communications, a leading strategic cannabis marketing firm, today announced the completion of its seed round of funding. Investors include Phyto Partners, venture capital titan Alan Patricof, founder of Greycroft, and Green Seed Fund.
Rosie Mattio launched MATTIO Communications, formerly RMPR, in 2004 as a one-woman PR firm. Mattio moved to Seattle with her family in 2014, just when adult-use cannabis was legalized in the state of Washington. She quickly realized emerging cannabis brands had specific marketing needs – and challenges.
Today, MATTIO Communications is based in New York City and serves over 25 marquee cannabis clients, including Headset, Canndescent, Papa & Barkley, LeafLink, Flowhub, Caliva, Green Mile, and Ascend Wellness Holdings. The agency offers a full spectrum of marketing services, including public relations, social media, SEO and investor relations. The funds will be used to expand the firm’s range of marketing and advertising services.
“We invest in companies that are writing the narrative of the cannabis industry,” said Brett Finklestein, Managing Director of Phyto Partners. “We’ve watched Rosie build a powerhouse agency since its infancy. Her expertise in the cannabis space is unparalleled. She represents a number of our portfolio companies, and we’re excited to be part of her growth.”
As the cannabis industry has grown, MATTIO Communications has expanded alongside it. Its formula is helping bold brands develop, with creative and innovative marketing services that attract ever-growing audiences and enthusiasts. The agency has experienced 210 percent year-over-year growth and now employs a full staff of communication specialists. With the funds, MATTIO plans to expand its array of digital services, including a targeted programmatic ad network, specifically for cannabis clients.
“We’ve been thrilled to be growing so rapidly by helping our partners build their brands and footprint,” said Rosie Mattio, Founder & CEO. “We’re excited to add even more services and tools to help our clients expand to the next level.”
“As we expand our portfolio of investments, we look for best- in -class operators with proven track records,” says Kenneth Frisman, partner in Green Seed Fund.  “Mattio and her team have helped build some of the most recognized brands in the Cannabis industry and we are excited to watch as they continue to expand as the preeminent marketing firm in the space.”
For more information about MATTIO Communications, visit www.mattio.com
About MATTIO Communications
Mattio Communications is an industry-leading strategic marketing firm. By specializing in the cannabis industry, the boutique-sized agency is able to offer a wide spectrum of marketing services: public relations, SEO, social media, content marketing, event production, influencer marketing, investor relations and programmatic media. The agency’s active involvement with its clients drive communication and marketing success. The Green Report ranked Mattio Communications #1 among Cannabis PR firms.

StaffStaffNovember 20, 2018
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4min7470

Technology company will pair its precision cultivation system with a major Las Vegas grower.

Las Vegas – November 20, 2018 /AxisWire/ TriGrowTMSystems announced the unveiling of its proprietary cultivation system, and a partnership with a large-scale cannabis facility last week in Las Vegas, during the week of the 2018 MJBizCon Marijuana Business Conference & Expo.

Indoor cannabis cultivation is a particularly meticulous process, where environmental factors can make or break a harvest. TriGrow’s complete solution provides precision cultivation, granular environment control and enterprise resource planning.

TriGrow’s turnkey cannabis cultivation solution  includes software, hardware, cultivation units, irrigation, and environmental control systems for the indoor growing environment, as well as cannabis specific nutrient blends for the plants. The company’s proprietary Vegetative Flower Unit (VFU) is custom designed specifically for the optimization of cannabis crop yield, consistency, quality and operating costs.

The company’s cloud-based software, TriMasterTM, is custom built specifically to meet the needs of the cannabis industry and provide facility operators tools such as remote facility access, real-time analytics, and reporting, all in one platform. This gives the cultivator a never-before seen ability to control and experiment with cannabis strains, increasing yield, cannabinoids, and terpenes. This control helps produce a higher quality flower and concentrate at lower cost. The software also offers remote access to the grow room as well as support and alerts, 24 hours a day.

The cannabis industry is competitive, and the top companies are currently investing heavily in Standard Operating Procedures for their businesses. TriGrow offers more than 30 Standard Operating Procedures for client customization and use, including:

  • Testing Analysis Records
  • Training Procedures
  • Grow Operations Manual
  • Facility Hygiene

When used by indoor growers, the system dramatically cuts costs, increases yield and improves efficiencies for legal cannabis growers. Now, it will be put into practice with a top Nevada cultivator.

“We are excited to put our custom systems into practice as part of Nevada’s dominant cannabis market,” said David Kessler SVP of Horticultural Solutions for TriGrow Systems. “Growing cannabis in the desert is an art form and a science. Our solution will help enable a climate-controlled environment, via the integration of hardware and software, creating a proof of concept for seamless automated facility management. We also believe it will serve as a case study for how cultivators can refine their business practices, scale nationally and, in the future, internationally. Finally, we will be able to offer consumers a consistent experience.”

To learn more about TriGrow Systems, visit www.trigrow.com.

About TriGrow Systems

TriGrow sets the standard in precision cultivation for the cannabis industry. The company applies science and technology to maximize the genetic potential of the plant, regardless of climate and geographic location. Its integrated hardware and software system is designed to optimize crop yields and quality at competitive operating costs. The result is a consistent product for cultivators and their customers, always.

The company has offices in Denver, Carlsbad, Atlanta, and Las Vegas.

Contact:

Rosie Mattio

RMPR

rosie@mattio.com


StaffStaffNovember 20, 2018
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7min13810

LOS ANGELES, Nov. 20, 2018 /AxisWire/ AxisWire, the cannabis industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories, announced today the official winners of the inaugural STAR Media Awards.

“Removing the stigma and reversing the perceptional course of cannabis in the world requires mass media and strategic communications efforts,” expressed Cynthia Salarizadeh, Founder of AxisWire and Managing Partner. “The men and women behind changing the conversation and course of cannabis have been largely ignored for their part in industry advancement. In an open effort to recognize their massive contributions, and to provide an opportunity to thank them for their work, the collective teams of AxisWire and a majority of the top PR firms throughout cannabis came together to award the journalists and publications that we have all been working closely with since the start of regulation. They each deserve the recognition.”

Held in Las Vegas, Nevada, during the Marijuana Business Conference & Expo, the STAR Media Awards were designed to honor excellence cannabis writing; an often under recognized facet of the cannabis industry.  Attending the ceremony were some of the best and brightest in the world of cannabis journalism, many of whom have been covering the cannabis space for decades with little to no recognition.

The 2018 Star Media Award winners are:

  • Best Traditional Cannabis Publication – High Times
  • Best New Cannabis Publication – Green Entrepreneur
  • Best Cannabis Business Publication – MJ Biz Daily
  • Best Cannabis Print Publication – DOPE
  • Best Cannabis Culture Publication – Civilized
  • Best Cannabis Digital Publication – The Fresh Toast
  • Best Cannabis Culture Writer – Michelle Janikian
  • Best Cannabis Cultivation Writer – Danny Danko (High Times)
  • Best Cannabis Business Writer – Javier Hasse (Benzinga)
  • Best Cannabis Mainstream Writer – Alex Halperin (The Guardian)
  • Best Cannabis Freelance Writer – Sara Brittany Somerset (Forbes/Leafly)
  • Best Social Media Impact In Cannabis – Garyn Angel (Magical Butter)

Awards for the evening were presented by our keynote hosts that included Dr. Robert Flannery, Debra Borchardt, Rosie Mattio and Shawna McGregor. The event’s sponsors included Dr. Robb FarmsMood 33 InfusionsSaka WinesPassport CannabisGreenHouse Ventures LLC,PinkHaze, and Gold Q. The evening was flush with brands showering the media with product to thank them for all of their work.

About STAR (Submit To A Reporter):
The STAR Source Locator is the only platform in cannabis of its kind. This service will connect journalists seeking sources and content with entrepreneurs and industry leaders through a vast network of experts in all divisions of the cannabis space.  Subscribers will receive story requests directly to their emails and will cut through the random pitching of press, to an effective pitching process that is directed at stories the journalists are actively working on. STAR is free for journalists and is $99.99 per month for subscribers.

About AxisWire:
AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. This platform was created and now operating through a collaborative merger of the most influential and innovative PR and marketing firms operating within the cannabis industry. AxisWire is positioned to sit at the center of all things cannabis media. For more information, please visit axiswire.com. Follow us on social media @AxisWire.



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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