Signify Archives - Green Market Report

StaffDecember 21, 2021


Netherland-based lighting company Signify (Euronext: LIGHT) has made an agreement with ams OSRAM (SIX: AMS) to buy the Austin, Texas-based Fluence for $272 million (EUR 242 million) on a cash and debt-free basis. The company is making the acquisition in order to enter the North American indoor growing market. Fluence is planned to operate as an entity within Signify’s agricultural lighting business in Division Digital Solutions and the deal is expected to close in the first half of 2022.

Fluence employs more than 200 people. In the trailing 12 months (October 2020 to September 2021), Fluence generated $141 million (EUR 124 million) in revenue.

“We’re excited to announce that we’re acquiring Fluence, strengthening our agricultural lighting business, one of our main growth platforms. It also further underlines the strategic importance of the North American market to our business,” said Harsh Chitale, Division Leader Digital Solutions at Signify. “We’re looking forward to welcoming the team from Fluence. Its lighting innovations and solid go-to-market strategy have helped build a recognized brand with a strong position in North America and a fast-growing business in Europe. We feel that now is the right moment to join forces, allowing both of us to serve more customers with high-quality horticulture lighting products.”

The acquisition will add Fluence’s complementary horticultural lighting technology to Signify’s existing knowledge and expertise. This includes light recipes for the legal growing of cannabis – which, due to the legalization in Canada and many US states in recent years, currently generates the majority of Fluence’s sales – and light recipes for the company’s fast-growing business to grow other crops. Fluence’s portfolio also includes more than 140 issued and pending patents, focusing on areas such as light quality, thermal management, and installation methods. Currently, Fluence generates a majority of its sales in North America. The company said it expects the global market for agricultural lighting to grow by more than 20% per year to EUR 1.6 billion in 2024.

“Since Fluence’s founding, it has been our sole mission to improve the interaction between light and life to yield a healthier and more sustainable world. Adding our lighting solutions to Signify’s strong portfolio empowers our combined businesses to deliver the world’s most advanced horticulture technology to cultivators on a global scale,” said David Cohen, CEO of Fluence. “The combination of our companies will immediately expand our collective footprints and inject valuable expertise into both companies’ product innovations. We look forward to uniting with the Signify team.” 



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