StaffMay 17, 2022
Women’s Leadership Award
Cultivation
Joyce Cenali
COO Sonoma Hills Farm
Joyce Cenali is COO of Sonoma Hills Farm, a premium craft cannabis farm and organic culinary garden nestled on 60-acres in Sonoma Valley. In addition to Sun+Earth certification, the farm’s cannabis was one of the first to be recognized as “organic comparable,” as designated by CCOF’s OCal program, which certifies consistency with the uniform standards of the National Organic Program. The farm bridges Sonoma county’s rich agricultural history with a farm-to-table cannabis lifestyle.
Joyce has worked day in and day out to assist other entrepreneurs, many of which are minorities, in cannabis. She is an advisor for various female founders of early-stage companies that are innovating in cannabis with a mission to advance a modern regulatory model that unites capitalism with inclusion A long time craft cannabis cultivator, she co-founded an Emerald Cup winning operation and began angel investing in various women-founded early-stage cannabis start-ups including Sava. She is a board advisor with Access & Innovation whose mission is to advance a modern regulatory model that unites capitalism with inclusion, and former co-chair for the Sonoma County chapter of Women Grow, which serves as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a national scale.
She’s an avid supporter and investor in LADY BUDS, an indie film that features women in cannabis. She also leads operations at Big Rock Partners, a strategic advisory firm serving investors and companies at the intersection of food, hospitality, and cannabis.
