springbig Archives - Green Market Report

Debra BorchardtDebra BorchardtJanuary 31, 2019
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9min11900

Licenses for cannabis operators are multiplying as fast as the plants can be grown. According to Cannabiz Media, in the fourth quarter, the state of Connecticut doubled their dispensaries from nine to 18 and Oklahoma went on a license issuing frenzy. By the end of 2018, the Sooner state issued 805 dispensary licenses, 1,302 growers and 341 processors.

They are dwarfed by California which has almost doubled its licenses since November. The state has 10,940 active licenses, although Ed Keating the co-founder of Cannabiz Media noted that only a few dozen are annual licenses. In comparing licenses issued by activity, many categories almost doubled like distributor at 198%, manufacturer at 188%, and cultivator at 178% and retailers increased by 58%.

As more states legalize adult use sales, cannabis is becoming a rapidly growing market that topped $8.5 billion in spending in 2017 and will nearly reach $11 billion in 2018 and then push past $23 billion by 2022.

In Colorado, there were 509 retail dispensaries. Washington State has 514 and Oregon has 561. The numbers continue to grow as more states like Michigan, New York, and New Jersey begin planning for legalized adult use sales. As a result of this, being on the front line and customer facing is seen as the sweet spot for many companies. These are some of the top consumer-facing retail technology cannabis companies in the industry today.

Headset

Headset is the top retail data provider. This company captures consumer purchasing data at the point of sale in real time. Producers can use the data to learn what is and isn’t selling and determine consumer preferences. For example, when it comes to cannabis edibles, gummies are the big winner in Colorado, while mints are the product of choice in Washington. The retailers can also mine this data to track inventory levels and learn what their customers prefer. Do they like sweet or sour flavors?

Dispensary owners can also use the past performance data to predict future buying habits. If the upcoming Valentine’s holiday demonstrated a big jump in chocolate sales, then the owner can make sure they are stocked up.

Headset recently completed a Series A funding round of $12.1 million. This money will go towards improving current products and services and expanding the company’s offerings to additional U.S. states and international markets. It will also help the company serve new customers from the consumer packaged goods, beverage/alcohol, and financial industries, who are taking an increased interest in cannabis.

Springbig

Dispensaries can’t advertise in traditional methods and the customers probably wouldn’t respond to traditional ads anyway. Springbig is able to capitalize on this by helping dispensary owners reach customers in loyalty programs through text messaging. Everybody loves to be rewarded and find bargains when shopping and cannabis consumers are no different. Earning points for purchases motivates customers to stick with their favorite stores.

The data also helps owners get more sales and it also lets them analyze what works best with their customers. The company said that dispensaries that use Springbig found that their customers spent more and that revenue increased by 25%. The company can even drill down into the customer’s preference and then only send targeted promotions. For example, if a consumer only wants flower, then they won’t be sent promotions for edibles if that is what they prefer.

Seed

Seed is an in-store cannabis educator. With interactive touch screens, customers can easily get answers to their questions, which frees up the dispensary employees time. The company was developed to help the dispensary staff and also give the customer a nonjudgmental way to learn more about the products. Of course, the ultimate idea is to sell more product, but dispensaries are such a new experience for many people and the products are mostly unfamiliar. There is a huge learning curve and if you can ask your questions through a cool interactive touch screen, that seems easier than taking up  20 minutes of a budtenders time if there is a line of people waiting.

The units are integrated with the dispensaries inventory so once the customer goes through the touch screen to see what it is they want, the Seed is programmed to suggest items that are in stock. Having said that the company says it remains focused on education more than pushing a product. It isn’t a pay to play model such that one product can pay to be recommended over another.

Flowhub

Flowhub is the behind the counter solution for dispensary owners. This point-of-sale software is sold as a compliance solution to dispensaries. Flowhub includes a small handheld mobile device called a Nug to help speed up daily operations like scanning barcodes, checking in customers, and auditing inventory. The software gives managers complete control over their data, allowing them to generate inventory discrepancy reports and make adjustments before submitting via an API. Customers can also opt for the company’s free loyalty software that is included.

The system is also tightly synced up to METRC — the track and trace system used in most legal cannabis markets — making compliance really easy in those markets. At this time, it isn’t aligned with MJ Freeway or BioTrack, but that is expected to happen as the company expands into other markets. Flowhub is a little different from the others because it provides an open source option. This lets customers with a high level of technical knowledge customize the software for their needs. A tech nerd’s delight.

KlickTrack

KlickTrack is the new kid on the block after a beta launch in September. Co-founder Brendan Hill (of Blues Travelers fame) said it addresses common issues and pain points that the founders themselves experienced when they tried various software solutions as owners and operators of Paper and Leaf, a retail cannabis boutique, located on Bainbridge Island in Washington state. After years of frustration with non-integrated systems, they developed KlickTrack as a synchronized ecosystem, saving retailers time and money.

KlickTrack co-founder Steve Kessler said, “We created this system from inside a working retail shop from the ground up. We teamed with world-class developers, using a proprietary translator to solve industry-wide problems. KlickTrack removes the compliance worries from retailers and allows them to focus on running their business and having access to real-time actionable data.”

The company said it gives retailers the ability to easily view and manage inventory and offer their products organized by brand. It reduces inventory redundancies, speeds up workflow and enables retailers to maintain customer service on high traffic days. It provides real-time insights into all sales metrics, allowing retailers the ability to analyze historical customer and product data. The compliance translator ties directly into state regulatory systems and the company said it virtually eliminates the risk of fines and violations.


Debra BorchardtDebra BorchardtDecember 20, 2018
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9min5530

Cannabis consumers are continuing to benefit from the focus being paid to making purchasing decisions easier. The latest improvement in the consumption process is a new multi-platform create by three of the biggest players in the cannabis consumer tool space.

Cannabiz Network, owned by CBZ Technologies has signed a collaboration agreement with Headset and SpringBig. Each of these companies is bringing their own unique expertise and combining them into one powerful platform that will benefit not only the medical customer but also the adult use consumer.

Cannabiz will be changing the way cannabis customers search, find and buy products by providing state-by-state curated e-commerce menus. Headset brings its dispensary transactional data, while Cannabiz curates daily, location-specific menus of top selling products and prices for consumers. This menu allows buyers to make a purchase for in-store pickup or delivery.

“By utilizing Headset’s real-time market data Cannabiz Network has taken online menu services a step further by introducing the “9×9″ menu which shows over 240 unique product selections daily from numerous dispensaries in their home state.” says Don Reynolds, Director at Headset. “Using our real time cannabis market data, consumers can make informed decisions on selection, pricing and delivery options from the menus offered by participating dispensaries using the technology provided by Cannabiz.”

Then, with SpringBig’s loyalty program that has three million users, customers can receive two points for every dollar spent. These points can then be redeemed for products from Cannabiz and all of its participating retailers.

“By creating this platform, Cannabiz has taken the guesswork out for the consumer. They are able to highlight top-selling and trending products in the area, show where to buy and confirm the price they should pay. This is all while earning the consumer double reward points for shopping through Cannabiz and their favorite dispensaries.” comments SpringBig’s CEO, Jeff Harris.

“Our vision has always been to create a superior e-commerce platform in the Cannabis market. We wanted a more timely and relevant experience for our consumers,” states CEO of CBZ Technologies, Michael Pasanello. “Now, with the support of SpringBig and Headset, not only are we able to bring timely and curated offers directly to our buyers, but we are able to reward them as well!”

The collaboration will be launching in early 2019 starting with (Nevada) NVcanna.biz, (Colorado) COcanna.biz, (Washington) WAcanna.biz, and (California) CAcanna.biz.


StaffStaffDecember 20, 2018
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5min2290

Cannabiz Network releases a B2C commerce platform powered by Headset’s Real time cannabis market data and SpringBig’s loyalty software

ASBURY PARK, NJ (December 20, 2018) /AxisWire/— Cannabiz Network, owned by CBZ Technologies, today announced their multi-platform collaboration agreement with Headset and SpringBig. This trio of Cannabis industry leaders create a powerful value proposition of targeted, localized consumer tools and reward options for medical and recreational dispensaries by state.

Cannabiz is changing the way consumers search, find and buy Cannabis products by providing state-by-state curated e-commerce menus. Using dispensary transactional data provided by Headset, Cannabiz curates daily, location-specific menus of top selling products and prices for consumers. This menu allows buyers to make a purchase for in-store pickup or delivery.

“By utilizing Headset’s real time market data Cannabiz Network has taken online menu services a step further by introducing the “9×9″ menu which shows over 240 unique product selections daily from numerous dispensaries in their home state.” says Don Reynolds, Director at Headset. “Using our real time cannabis market data, consumers can make informed decisions on selection, pricing and delivery options from the menus offered by participating dispensaries using the technology provided by Cannabiz.”

Through SpringBig’s loyalty solution platform, their 3 Million + users can receive two points for every dollar spent. These points can then be redeemed for products from Cannabiz and all of its participating retailers.

“By creating this platform, Cannabiz has taken the guesswork out for the consumer. They are able to highlight top-selling and trending products in the area, show where to buy and confirm the price they should pay. This is all while earning the consumer double reward points for shopping through Cannabiz and their favorite dispensaries.” comments SpringBig’s CEO, Jeff Harris.

“Our vision has always been to create a superior e-commerce platform in the Cannabis market. We wanted a more timely and relevant experience for our consumers,” states CEO of CBZ Technologies, Michael Pasanello. “Now, with the support of SpringBig and Headset, not only are we able to bring timely and curated offers directly to our buyers, but we are able to reward them as well!”

The collaboration will be launching in early 2019 starting with (Nevada) NVcanna.biz, (Colorado) COcanna.biz, (Washington) WAcanna.biz, and (California) CAcanna.biz.

About Cannabiz Network

Founded in 2013, CBZ Technologies is an intellectual property company that strives to provide transparency and efficiency in the purchase, pickup and delivery of curated Cannabis products between the dispensary and consumer. This is accomplished through proven, scalable end to-end dispensary software solutions. To date CBZ own 227 domains and owns all rights to Canna.biz® Canna.biz Network® and CBZ™.

About Headset

Headset is a data and analytics service provider for the Cannabis industry, with a mission to help operators make more informed business decisions through data. Headset focuses on consumer transaction information to help cannabis retailers better optimize operations while leveraging aggregate and retailer-direct sales data to provide product manufacturers, processors and distributors the tools to identify trends and opportunities, stay competitive, and collaborate with retail customers.

About SpringBig

Founded in 2012, SpringBig is the leading provider in customer loyalty and marketing communications solutions for Cannabis retailers. With customers across the United States, SpringBig is helping dispensaries keep their customers connected and engaged while allowing them to track their inevitable success and ROI in real time.[/vc_column_text][/vc_column][/vc_row]


Debra BorchardtDebra BorchardtDecember 19, 2018
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4min6570

Cannabis loyalty software company springbig completed its latest Series A fundraise for $5 million bringing its total amount raised to $11.3 million. This round was led by venture capital firm Altitude Investment Partners which has behind several winners in the cannabis industry.

Springbig is a technology company that provides SMS, loyalty marketing, and other tools to help encourage repeat business for cannabis retailers. The company grew 685% from September 2017 to September 2018 when it hit 1.9 million consumers on its platform.

Not only does Spring big create loyalty among the customers for the dispensaries it works with, but it also inspires loyalty among its own investors. The company said that a majority of its original investors also came back for this round, including Green Acre Capital and members of The Arcview Group.

Altitude partner Rod Stephan said, “Jeff Harris is an experienced and a motivated loyalty industry leader who has mastered the art of customer acquisition and retention. Springbig’s fully-integrated loyalty and customer relationship management tools set the standard for the industry.”

Altitude has had a hand in such cannabis leaders as BDS Analytics, Grassroots, The Green Organic Dutchman, Flowhub and Canndescent.

“The opportunity to partner the breadth and depth of springbig’s loyalty platform with Altitude is a significant milestone for the company,” said springbig founder and CEO Jeff Harris.  “We believe that cannabis is only getting bigger, and as new markets come online, loyalty marketing services will be in high demand for retailers just starting up. We plan to fill that demand with innovative solutions custom-fit for the industry.”

One of the reasons that cannabis companies have found these types of programs beneficial is that they can’t advertise in traditional methods. Even using social media is a challenge since sites like Facebook and Instagram are known for shutting down accounts associated with cannabis. With a loyalty program, dispensaries can text customers with discount offers or announce upcoming events.

Springbig says that its program has resulted in a 25% increase in sales for each promotional campaign. Businesses have said that it more than doubles their number of repeat customers. This is becoming more important as some states begin to expand the number of cannabis businesses that are allowed. The competition is heating up.

The company has hard numbers to back up the claims. One business in San Diego said that a typical day without sending an SMS campaign brought in approximately 175 visits. However, when the business embarked on a promotional campaign, the dispensary received an additional 40 visits.

Springbig has meshed its technology with 11 of the leading point-of-sale and compliance platforms in mature and emerging legal cannabis markets. The most recent of these is BioTrack THC, which is a wholly-owned subsidiary of Helix TCS Inc. (OTCQB: HLIX). BioTrack is one of the top point-of-sale and seed-to-sale tracking programs and will expand springbig’s presence even further.


Anne-Marie FischerAnne-Marie FischerSeptember 26, 2018

3min7760

We know by now that customers in cannabis retail stores have come to expect loyalty programs, but how are the results actually stacking up in terms of profit?

Recent data provided by SpringBig is revealing the impact of loyalty programs on cannabis retail store customer traffic.

“Smart campaigns that drive store traffic are the single-most effective method to drive increased sales and positive ROI,” says SpringBig CEO Jeff Harris. SpringBig provides loyalty program technology to the cannabis industry, tapping into the point of sale systems like MJFreeway and Green Bits.

Data offered by three cannabis retailers by SpringBig shows insights into the best strategies that have customers signing up for loyalty programs, and actually ensuring they’re coming back.

Uncle Ikes, a Seattle-based retail chain has found that loyalty customers visit 2.4 times more than non-loyalty customers and spend on average $194 in a 6-month period on cannabis purchases. In addition, they spend $25 more per transaction than non-loyalty members.

“Leveraging behavior-based, trigger-based communication ensures that the right message is getting to the customer at the right time,” says Harris.

Remedy Columbia or Maryland uses SMS messaging to reach their loyalty members and found that loyalty members visit 5x more than non-loyalty programs. They report loyalty members spend an average of $150 more than non-members in a 6-month period while spending $10 more than non-members in a visit.

Las Vegas’ Releaf reported loyalty members spend twice as much, $150 more in a 6-month period, and $10 more per transaction than non-loyalty members.

The key to loyalty programs? “Giving members access to a store or chain’s special offers before the general public sees them while being guaranteed best pricing on all specials,” says Harris.

“Being able to offer bonus points for certain product categories and/or brands provides the member with the ability to purchase certain products and earn additional reward currency that they can redeem for free or at a discounted price,” he further explained.

What should be avoided? Points Per Visit programs, according to Harris. “Awarding points per visit versus per dollar spent does not allow the store to properly manage their loyalty program budget and measure ROI,” he said.


Debra BorchardtDebra BorchardtJune 18, 2018

4min6070

It’s time for your Daily Hit of cannabis financial news for June 18, 2018.

On The Site

MedMen Enterprises Inc. (MMEN.CN) (MMNFF) announced today that the OTC Markets Group has approved the listing of the Company’s subordinate voting shares on its OTCQB Venture Market under the ticker symbol “MMNFF”. MedMen’s subordinate voting shares will begin trading on the OTCQB at the opening of the market on Monday, June 18th.

In Other News

Aurora Cannabis Inc.

Aurora Cannabis Inc. (ACBFF) announced that it has closed its previously announced $7 million investment in Choom Holdings Inc. whereby Aurora received 9,859,155 common shares from Choom’s treasury, priced at $0.71 per share, representing a 6% ownership interest. In total, Choom issued 14,225,352 shares for total gross proceeds of $10.1 million. All securities issued are subject to a four-month hold period.

Namaste Technologies

Namaste Technologies Inc.(NXTTF) announced that it has signed a subscription agreement to acquire 10% of the issued share capital of Israeli licensed producer of medical cannabis, Cannbit Ltd for NIS 2,500,000 or approximately CAD $ 908,000, which includes a combination of both cash and shares.

According to the statement, Cannbit has also signed a binding agreement to complete a merger with a company listed on the Tel Aviv stock exchange, whereby Cannbit will retain 85% ownership of the combined public entity, the company believes that its investment will be immediately accretive in nature based on the valuation metrics of the transaction which consequently valued Cannbit significantly higher than what Namaste acquired its 10% equity stake for. In anticipation of closing this transaction, Namaste has established a supply arrangement with Cannbit to export cannabis to the Canadian market (subject to approval by Health Canada and the Israeli government), and will also engage with Cannbit to expand the Company’s Israeli-based vaporizer sales platform.

Springbig

Marketing tech company Springbig announced that it has exceeded the 1,000,000 consumer milestone, establishing the company as one of the fastest growing CannaTech companies in the cannabis industry. springbig has quickly risen since its June 2017 launch as the most effective, precise, and efficient technology available in the market.  Through partnerships with some of the leading POS providers in the cannabis space, including Greenbits, Cova, flowhub, Korona, Leaflogix, MJ Freeway andTreez, springbig has worked alongside retailers to send over 12,270 Campaigns and has seen 60,616 rewards redeemed in return! Springbig’s dedication and expertise have allowed retailers to see immediate and significant ROIs on their marketing initiatives.


StaffStaffApril 24, 2018
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6min6290

Here is today’s Daily Hit of cannabis news for April 24, 2018:

On The Site:

OrganiGram Holdings Inc.

Ontario-based medical marijuana company OrganiGram Holdings Inc. (OGRMF) reported second-quarter results with record gross sales of C$3.2 million, a 123% increase over the same time period in 2017. The company also delivered net income in the second quarter of C$1.0 million over last year’s loss of C$5.7 million. The company also turned a corner on the earnings per share with the second-quarter delivery of diluted C$0.008 over last year’s loss per share of C$0.059.

Golden Leaf Holdings 

Golden Leaf Holdings (GLH) announced that is has signed a letter of intent (LOI) to acquire a cannabis dispensary in northern California. Included in this transaction are all of the dispensary’s assets; such as licenses and permits for cannabis cultivation, production, manufacturing, distribution, and retail. Under the agreement, Golden Leaf will pay $1.25 USD million upfront in cash, an additional $500,000 in stock, and earn-out payments of up to $8 million based on future revenue thresholds. This transaction will mark Golden Leaf’s first entry into the U.S. market.

Cannabis Strategic Ventures, Inc.

Also announcing a major acquisition today is Cannabis Strategic Ventures, Inc., which just completed the definitive agreement to acquire Worldwide Staffing Group, Inc. The company will acquire 100% of Worldwide’s issued and authorized shares and begin recognizing Worldwide’s revenue, which reached $1.5 million in 2017, upon the closing of the transaction.

In Other News

Cleartronic, Inc.,

Cleartronic, Inc., (CLRI) announced today its subsidiary VoiceInterop, Inc. have signed a “Definitive Agreement” for the acquisition of the assets and intellectual property of CanniPlus Global, Inc., a Florida based medical CBD company.   According to the company statement, the closing of the Asset Purchase Agreement is conditioned on VoiceInterop’s business being spun-off from Cleartronic in the second or third quarter of fiscal 2018. VoiceInterop will file a Form S-1 registration statement with the SEC to register the shares being distributed to Cleartronic shareholders and the shares being issued to the shareholders of Canopus Global, Inc. VoiceInterop also intends to register its common stock under the Exchange Act.

Springbig

Cannabis customer-loyalty and communications solutions company for dispensaries and Cannabis Retailers. Springbig announced today a new partnership with Cova a leader in Cannabis technology software.  springbig, which uses SMS, loyalty marketing, and other tools to encourage repeat business for cannabis retailers, will integrate its technology with Cova’s point-of-sale (POS) and compliance platform to allow retailers that use Cova to easily implement customer loyalty and retention programs.

With this integration, springbig’s incentive tools will be immediately available to additional hundreds of Cannabis retailers in North America and signals springbig’s global expansion into Canada, with Cova’s impressive Canadian footprint.

Cannabrand

Denver-based marketing firm Cannabrand announced a merger with Voyage Business Resources. After working together for over a year, they have created joint ventures to establish themselves as a full-service cannabis marketing, business consulting, and brokerage firm.  Cannabrand now provides its clients with end-to-end business consulting and brokerage services.

“When I launched the company in 2013, I recognized the need for a more sophisticated approach to cannabis marketing and branding,” says Cannabrand Founder and CEO Olivia Mannix. “Over the past 5 years, we have been part of creating some of the most well recognized and respected brands in the US, Canada, and overseas.  Now, we have identified a new need in the Cannabis industry — for the addition of Consulting, Real Estate, and brokerage services.”  

Jay Spencer, a Partner at Cannabrand, confirms, “There is a growing interest in cannabis investment opportunities, but among banks and investors there is still a lot of hesitancy to do business. At Cannabrand, we serve legitimate companies to overcome common operations and marketing challenges, to make them efficient, profitable, and stand out in the marketplace for the best chances of success. With our background in Real Estate and Brokerage we are excited to buy and sell cannabis businesses for our partners.” Spencer is licensed broker and a US Army Veteran.



About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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