STAR Archives - Green Market Report

StaffStaffNovember 20, 2018
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7min39140

LOS ANGELES, Nov. 20, 2018 /AxisWire/ AxisWire, the cannabis industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories, announced today the official winners of the inaugural STAR Media Awards.

“Removing the stigma and reversing the perceptional course of cannabis in the world requires mass media and strategic communications efforts,” expressed Cynthia Salarizadeh, Founder of AxisWire and Managing Partner. “The men and women behind changing the conversation and course of cannabis have been largely ignored for their part in industry advancement. In an open effort to recognize their massive contributions, and to provide an opportunity to thank them for their work, the collective teams of AxisWire and a majority of the top PR firms throughout cannabis came together to award the journalists and publications that we have all been working closely with since the start of regulation. They each deserve the recognition.”

Held in Las Vegas, Nevada, during the Marijuana Business Conference & Expo, the STAR Media Awards were designed to honor excellence cannabis writing; an often under recognized facet of the cannabis industry.  Attending the ceremony were some of the best and brightest in the world of cannabis journalism, many of whom have been covering the cannabis space for decades with little to no recognition.

The 2018 Star Media Award winners are:

  • Best Traditional Cannabis Publication – High Times
  • Best New Cannabis Publication – Green Entrepreneur
  • Best Cannabis Business Publication – MJ Biz Daily
  • Best Cannabis Print Publication – DOPE
  • Best Cannabis Culture Publication – Civilized
  • Best Cannabis Digital Publication – The Fresh Toast
  • Best Cannabis Culture Writer – Michelle Janikian
  • Best Cannabis Cultivation Writer – Danny Danko (High Times)
  • Best Cannabis Business Writer – Javier Hasse (Benzinga)
  • Best Cannabis Mainstream Writer – Alex Halperin (The Guardian)
  • Best Cannabis Freelance Writer – Sara Brittany Somerset (Forbes/Leafly)
  • Best Social Media Impact In Cannabis – Garyn Angel (Magical Butter)

Awards for the evening were presented by our keynote hosts that included Dr. Robert Flannery, Debra Borchardt, Rosie Mattio and Shawna McGregor. The event’s sponsors included Dr. Robb FarmsMood 33 InfusionsSaka WinesPassport CannabisGreenHouse Ventures LLC,PinkHaze, and Gold Q. The evening was flush with brands showering the media with product to thank them for all of their work.

About STAR (Submit To A Reporter):
The STAR Source Locator is the only platform in cannabis of its kind. This service will connect journalists seeking sources and content with entrepreneurs and industry leaders through a vast network of experts in all divisions of the cannabis space.  Subscribers will receive story requests directly to their emails and will cut through the random pitching of press, to an effective pitching process that is directed at stories the journalists are actively working on. STAR is free for journalists and is $99.99 per month for subscribers.

About AxisWire:
AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. This platform was created and now operating through a collaborative merger of the most influential and innovative PR and marketing firms operating within the cannabis industry. AxisWire is positioned to sit at the center of all things cannabis media. For more information, please visit axiswire.com. Follow us on social media @AxisWire.


StaffStaffMay 22, 2018
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5min13031

The cannabis industry took a big leap towards the mainstream earlier this month with the official launch of the world’s first cannabis focused communications firm, AxisWire.

Founded by a seasoned team of cannabis professionals, AxisWire was created in response to the severe lack of access to basic business services that many entrepreneurs take for granted.

Although cannabis is legal in some shape or form in more than half of the United States, many newswire services and public relations firms have refused to do business with anyone associated with the cannabis industry; due primarily to the substance’s Schedule I status and fears of federal interference.

Despite the lack of access, the cannabis industry has flourished nonetheless. According to a report by ArcView Market Research and BDS Analytics, the economic impact of the cannabis industry is expected to grow to $40 billion by 2021, leaving plenty of room for savvy operators to fill the void left by traditional communications firms.

“The cannabis industry is on the brink and ripe for a platform that will provide the infrastructure for all cannabis businesses, journalists and PR representatives to be able to access one another and exchange their news,” commented AxisWire founder and CEO, Cynthia Salarizadeh. “After two years of development, our team is confident that AxisWire will stand at the center of all things media for cannabis.”

Conceived of as a one-stop-shop for the cannabis businesses to grow their brand, AxisWire offers a variety PR and marketing tools, like its  STAR (Submit To A Reporter) source locator subscription service. With STAR, entrepreneurs hoping to grow their cannabis brand can get connected with journalists looking for expert sources for a small fee.   

One of the most powerful tools in AxisWire’s employ is its newswire service. Cannabis brands signed up with AxisWire can have their press releases distributed to over 1,700 targeted journalists and producers at industry specific publications as well as hundreds of publications like Forbes, The Washington Post, CNN, TIME, Business Insider, and VICE. In addition to distributing press releases, AxisWire also offers a service to write them as well.

But it’s not just as simple as sending out a press release and hoping for the best. In many states, like Washington, there is a myriad of confusing rules and regulations regarding cannabis advertising. To help assist their users stay compliant with state law, AxisWire has partnered with the cannabis compliance firm CannaRegs to offer discounted compliance consultations.

In addition to compliance, AxisWire also offers media consultancy services where businesses can learn how to maximize their marketing strategies and increase brand awareness. Led by Evan Nison, the company’s Chief Public Relations Officer and founder of the PR firm Nison Co., AxisWire’s media consultancy team is backed by some of the best PR and marketing minds in the business; with experience ranging from Fortune 500 Companies to small businesses.

In a statement, AxisWire Chief Marketing Officer of AxisWire and Founder of Wick & Mortar, Jared Mirsky, said that the creation of of AxisWire was a no-brainer and expressed excitement at bringing the new platform online.

“It only makes sense that something like this should exist, especially given the fact most traditional marketing methods aren’t so traditional for the cannabis industry,” explained Jared Mirsky Chief Marketing Officer of AxisWire and Founder & CEO of Wick & Mortar. “We are forced to be even more creative in our approach and often rely on so-called ‘cannabis marketers’ to help move our brands. I am extremely excited to bring this platform to the forefront for my clients and the industry, and proud to be part of this new venture with AxisWire and our team of cannabis industry leaders.”

 



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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