Stiiizy Archives - Green Market Report

Debra BorchardtDebra BorchardtDecember 9, 2020
dispensary.jpg

5min5120

Looking back at 2020, the Brightfield Group determined the cannabis product shelf space winners. A review of the first three quarters provided a snapshot of which products cannabis consumers wanted most. This type of information is invaluable to producers and dispensary owners alike. The producers can make sure that they have these products in their portfolio and dispensaries can make sure they stock their shelves with the items that customers want.

Increased 2020 Shelf Space:

  1. Candy
  2. Cartridges/Pods
  3. Resin/Rosin
  4. Disposable Pens
  5. Baked Goods

Candy

Brightfield’s report found that since January 2020, the candy category has captured 12% of the shelf and in August held 14% of the shelf its largest position to date. The category has grown by 41% in 2020. The report also noted that the shelves saw a shift towards luxury and premium prices.  Consumers have also been drawn to natural marketing and like options that are vegan, non-GMO, and additive-free.

Top Candy Flavors:

  1. Raspberry
  2. Watermelon
  3. Strawberry
  4. Fruity
  5. Chocolate

Top Candy Brands

  • Cheeba Chews
  • Smokiez Edibles
  • Kiva Confections
  • Wyld

Vapes

Despite the vape crisis of 2019, vape products commanded 22% of the shelf space for 2020. The report found that cartridges and pods grew shelf space by 3% in 2020. 74% of these products were in 500mg packages and a majority were marketed for relaxation and stress relief. The price preference was the opposite of candy, but that’s probably because vapes in general are more expensive. Budget-priced products saw an increase in shelf space and premium-priced products saw shelf space declines.

Top Vape Attributes

  1. Relaxation
  2. Stress
  3. Focus & Creativity

Top Vape Brands

  • Stiiizy
  • Jetty Extracts
  • Raw Garden
  • Curaleaf
  • Pure Vape
  • Alpine

Resin & Rosin

THC concentrates continue to win over new consumers. The product packs a bigger punch than vapes or traditional flower that typically deliver 15%-35% THC. These concentrates can provide doses of 60%-90% THC. While dabbing shatter, wax, or crumble has been the predominant concentrate method, rosin and live resin are coming on strong. Rosin is made with a solventless method that relies only on heat and pressure to extract cannabinoids and delivering a “cleaner” dab. Live resin is made with more traditional extraction methods and preserves the terpenes. This category increased its shelf space by 3%, while the shatter, wax and crumble categories fell.

Disposable Pens

Brightfield found that while disposable pens only garnered 4% of the dispensary shelf space, distribution grew by 68% in 2020. Once again, stress relief was the top choice for this consumer. The smaller products having 300mg grabbed the most space within the category and tend to be the most affordable. It’s the product of choice among the price-conscious consumer.

Baked Goods

Marijuana brownies are the OG of cannabis consumers, but the inconsistent response time for consumers make these products less desirable. Customers may react quickly or slowly after consuming a cookie or brownie and this lack of consistency is an issue. Only 3% of the distribution goes to this category. Still, in 2020 there was a 40% increase in shelf space for baked goodies.

Brightfield’s Top ten Product Launches of 2020:

  1. Care by Design – 8:1 Vape Cartridge
  2. Claybourne Co. – 501St OG Bud
  3. Kiva Confections – Midnight Blueberry Camino Gummies
  4. Stiiizy – wedding Cake Live Resin Pod
  5. Raw Garden Sleeroy G Pod
  6. Yummi Karma – YK Drops – Draft Away
  7. West Coast Cure – Venom Og Live Resin Sauce
  8. Pacific Stone – 505 Sour Hybrid Bud
  9. Heavy Hitters – Forbidden Fruit Cartridge
  10. Connected Cannabis Co. – 100% Live Resin Disposable

 

 


StaffStaffNovember 11, 2019
U.S.-flag.jpg

11min17151

November 11 is Veterans Day. Bond markets are closed for trading (stock markets are open) and it is a National holiday to honor military veterans.

Some cannabis companies are reaching out to veterans with various offers. According to recent studies, there are nearly 18 million U.S. military veterans that experience some form of mental illness, whether that be depression, anxiety, insomnia or PTSD, or physical issue. The VA is currently exploring how CBD affects symptoms of anxiety and PTSD in veterans.

Tribe CBD

Colorado-based CBD brand Tribe CBD  announced its Veterans Assistance Program (VAP) to help bring affordable CBD to the Veteran’s Community. Within this program, U.S. military veterans can receive 30% off all retail prices by sharing their journey with the Tribe team and community.

“Before I created Tribe CBD I was in the Navy, and we feel very strongly that veterans need access to hemp CBD,” said Alec Rochford, Tribe CBD’s Chief Executive Officer. “No one sacrifices more than active-duty military and veterans. Because our products do not contain any THC, I wanted to create a program for veterans to get premium CBD oil at a discount simply because they deserve it.”

“I personally use our CBD tinctures every night to help with sleeping issues and back pain,” shares Alec. There are many stories to be told and voices to be heard within the Veteran’s Community that have yet to be exposed. Tribe’s Assisted Program is intended to bring light to those who have served our country while providing them access to premium broad-spectrum CBD oil and their newly-released CBD gummies at a discounted price.

For further information, visit Tribe CBD’s website to learn more about applying to their Assistance Program. To help celebrate Veteran’s across the country, Tribe has extended their 30% discount to all customers through the end of Veteran’s Day Weekend. Just use code VETERANS30 at checkout.

Stiiizy

STIIIZY – a California-based cannabis lifestyle brand – co-founded by Army veteran James Kim recognizes the incredible contribution of our veterans and wants to honor their service with a newly released camo design battery. This effort is critically important to Kim as he served a 13-month tour in Iraq as a member of the Army’s 101st Airborne Division and began using cannabis as a way of healing for his PTSD. He is pledging 20% of each camo battery sale beginning November 1 to Battle Brothers Foundation in support of their veterans disability claim programming. The nonprofit organization provides much-needed guidance to veterans transitioning back to civilian life, focusing on personal development, physical and mental well-being and economic stability to help set each veteran on a positive path for success.

Flower Co. 

To celebrate Veterans Day, Flower Co. is launching a limited edition pre-roll pack in collaboration with Veterans Cannabis Group. The pre-rolls of Semper Hi are available in a 6-pack ($15 for members) or 12-pack ($28 for members) and feature the Veterans Cannabis Logo on the packaging. 100 percent of profits will be donated to the organization.

Earlier this year, Flower Co. announced a program to give US Military veterans a free membership ($119 annual value). Through FlowerVets.com, veterans can get complimentary access to Flower Co.’s unprecedented wholesale cannabis prices, bringing safe and affordable access that wasn’t previously available.

Ilera Healthcare

Pennsylvania medical marijuana company and dispensary, Ilera Healthcare, will host a free screening of Unprescribed, followed by a panel discussion, on Friday, November 15th at 6:30 pm at Greater Plymouth Community Center in Plymouth Meeting.  The documentary film highlights medical marijuana (MMJ) as an alternative to the cocktail of drugs prescribed by military doctors for veterans struggling with PTSD, anxiety and other service-related health issues.

For many of our returning veterans, the battle continues out of uniform as they attempt to recover from war-related trauma through a multitude of prescription medicines.  In his first feature-length motion picture, producer, director, and Air Force veteran Steve Ellmore presents us with stories from fellow veterans, spouses, and family members on coping with war-related injuries and the loss of loved ones due to suicide. After returning from combat these veterans are prescribed what many refer to as the ‘combat cocktail’ or ‘zombie dope,’ leading many to believe that suicide is a possible solution to their pain.

The film takes a closer look at medical marijuana, which could provide a safer alternative for many returning soldiers. Unprescribed has recently won the Grand Jury Prize for Best Documentary Film at the Los Angeles Motion Picture Festival, Best Feature Documentary at the 2019 Cannabis Culture Film Festival, and was the Be the Change Winner at the Colorado International Activism Film Festival.  Unprescribed is also an official selection at the 2019 London Cannabis Film Festival, San Francisco Veterans Film Festival, and Honor Film Festival.


Video StaffVideo StaffOctober 17, 2019

1min21030

The Shryne Group has been quietly amassing licenses as it is becoming the fastest growing cannabis company in California. Headquartered in California, the company quickly opening expensive-looking dispensaries selling branded products along with over 40 other brands. Green Market Report visited the new location in San Francisco that was buzzing with customers in the middle of the day and the middle of the week.



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