In honor of International Women’s Day, we are releasing our annual “Most Important Women in Weed” list for 2020. This list includes women in the industry that have collectively moved the industry forward with all of their hard work, continuous dedication and effort.
This year we opened up the list for nominations and received almost a thousand nominees. After consideration of each, we have developed what we feel is one of the most inclusive and carefully curated lists of the most accomplished and impressive women in the cannabis industry.
As we could not name them all, we would like to thank and celebrate all of the women who have dedicated their precious time to the advancement of cannabis globally.
It is because of each one of these ladies that this industry remains in the lead above all others as far as female leadership is concerned.
This list is in no special order. Each one of these women provide a great contribution to the cannabis industry in their own unique and badass way.
Thank you to every one of you for all that you do!
The “List”
Dr. Chanda Macias
Yvonne DeLaRosa Green
Mara Gordon
Rosie Mattio
Shawna McGregor
Lori Ferrara
Gaynell Rogers
Stormy Simon
Trista Okel
Lori Ajax
Amy Dawn Bourlon-Hilterbran
Kim Rivers
Amanda Soens
Dona Frank
Kat King
Sara Payan
Hannah Daphna
Sandra Castaneda
Erin Gore
Wendy Kornberg
Kristin Nevedal
Wendy Turner
Parisa Rad
Brittany Nicholson
Emily Paxhia
Jessica Billingsley
Gia Moron
Andrea Brooks
Tahira Rehmatullah
Tracey Mason
Lindy Snyder
Jasmine Rose Gunderson
Shannon Hattan
Adelia Carrillo
Karen Petersen
Wanda James
Barbara Blaser
Ophelia Chong
Amanda Ostrowitz
Pamela Nicole Epstein
Melissa Mentele
Jamie Cooper
Sarah Remesch
Jessie Gill
Erica Daniels
Lizzy Jeff
Lelehnia DuBois
Whitney Beatty
Dr. Michele Ross
Manndie Tingler
Chef Lauren Gockley
Kyra Reed
Jamie Evans
Kristin Jordan
Ellie Siegel
Sara Brittany Somerset
Linda Marsicano
Heidi Groshelle
Amber Senter
Nique Pichette
Jennifer Price
Molly Peckler
Bonita Money
Susan Hwang
Judy Yee
Julie Chiarello
Leah Heis
Leslie Andrachuk
Terra Carver
Nancy Whiteman
Luna Stower
Karen Paull and Wendy Robbins
Beth Stavola
Alison Gordon
Penny Green
Sara Gullickson
Dr. Lakisha Jenkins
Pamela Hadfield
Jessica Peters
Dr. Rachel Knox and Dr. Jessica Knox
Tiffany Bowden
Mary Jane Gibson
Michelle Janikian
Dr. Uma Dhanabalan
Taylor Blake
AC Braddock
Kerri Accardi
Heather Sobel
Betty Aldworth
Cathy Jordan
Suzanne Sisley
Nina Parks
Eliza Nova Maroney
Selena Xochitl Martinez
Angelika Penuela-Ruiz
Sarah Mitra Payan
Gretchen Gailey
Nikki Lastreto
Ann Lawrence
Sheena Shiravi
Christina Ianuzzi
Kassandra Frederique
Shannon Buyers
Celia Tapp
Kelly Archer
Katie Field
Randi Sether
Shannon Reed
Katrina Yolen
Ngiste Abebe
Brooke Westlake
Courtney Maltais
Katrina Tso
Anne Don0hoe
Alicia Rose Kelley
Dr. Jacqueline Harding, PhD
Mary Pryor
Dr. Uma Dhabalan
Olivia Mannix
Heather DeRose
Libby Cooper
Leslie Hoffman
Yvonne Perez Emerson
Again, thank you to all of the women who do so much in our industry day in and day out. Your work does not go unnoticed and is deeply appreciated.
Happy International Women’s Day to all women around the world!
Special shout out to our Green Market Report co-founders Debra Borchardt and Cynthia Salarizadeh on this day!
Part 1 of 8 2018 Cannabis Trends: Female leadership on the rise.
They say the future is female, and there are few places where that is more apparent than in the cannabis industry. Once thought of as a male-dominated industry, women have quickly claimed their place as leaders in this burgeoning industry.
According to Marijuana Business Daily, women make up approximately 27% of C-Suite level positions in the cannabis industry, which doesn’t sound like much until you realize that the national average is only 23%. What is unsettling, is that in 2015 women held 36% of executive control. That is almost a 10% loss of leadership positioning in less than 3 years.
As the market matures, and continues to begin attracting more institutional capital, female entrepreneurs will have to work at keeping the industry a level playing field. And collectively, that is what the trends reveal that they are doing.
For women in cannabis, it has become a badge of honor to know that within their new burgeoning industry ready to take the globe by storm, they hold the largest percentage of ownership, management and control of any industry in the world for their gender. Therefore upon recognition of the possibility of losing that title, the women have begun to band together and work toward the goal of making cannabis the first industry in the world to achieve 50% female control.
When you drill down into specific segments of the cannabis industry, you start to see even more women in leadership positions.
For example, among cannabis dispensaries, women make up approximately 35% C-Suite level positions. That number rises even higher for ancillary cannabis brands, of which women comprise approximately 42% of executive level positions. Canadian medical cannabis company Tilray has the first female majority board of directors in the industry.
But the board room is not the only place in the cannabis industry where women are shining. Over the last few years, there has been a groundswell in the number of cannabis industry organizations made for and by women.
Perhaps the most well-known industry group for women in the cannabis industry is Women Grow. Founded in 2014 by cannabis personality Jane West, the group’s original goal was to help make the cannabis industry the first women-led billion dollar industry.
When initially launched,Women Grow was massively successful and soon dozens of chapters began sprouting up all across the country. But in recent years the organization has run into trouble; chapters have been closing and key leaders have left. Women Grow is currently in a transitional period. Hopes for a healthy, strong future have become possible for the organization with a new leadership team in place. However, the obstacles that Women Grow have faced has not stopped others from stepping in and helping to fill the void.
There are credible organizations that were created to help women in the cannabis industry in a general capacity, such asEllementa, andIndustry Power Women (IPW), that specifically bridge the gap between female entrepreneurs and the resources they require to succeed in business. Other organizations have been created to specifically help women of color, likeSupernova Women andWomen Abuv Ground.
In addition, women have come together and organized their efforts, creating groups that promote support, collaboration and solidarity. These networks are being forged through platforms like Facebook. The most popular one,Women Entrepreneurs in Cannabis, spearheaded byKadin Academy and the creator ofCannabiz Connection, provides an exclusive environment for industry-specific discussions. Members of the network are approved for inclusion based on a set of criteria intended to keep the group focused and beneficial to women in cannabis business.
IPW has developed a multi-media production series in partnership withBenzinga andDCN Media titled the “Wonder Women of Weed.” This series highlights the most accomplished and exceptional women in the cannabis industry, and has been featured onYahoo Finance,Entrepreneur, CNN Money and other mass media outlets. Furthermore, Entrepreneur Magazine’s new cannabis focused publication,Green Entrepreneur, now has a regular column titled “Women In Green.”
Conferences and events geared specifically towards connecting and advancing a sense of camaraderie among women in the cannabis industry have increased significantly since the beginning of 2018. Workshops such as those conducted by theCannabis Women’s Empowerment Society are frequently conducted to help women navigate operation of all aspects in running a cannabis business.
On the consumer side of the cannabis industry, women are also starting to take center stage. One survey by theCannabis Consumers Coalition found that 53% of respondents were women, compared to 42% for men. Although the survey did not provide a complete snapshot of cannabis, it nonetheless underscores the growing importance of women as cannabis consumers.
This growing importance has also given rise to an explosion of women-centered cannabis brands. A great example isGarden Society, which offers low-dose, high-end edible cannabis products for women. There are also brands likeTreat Yourself,Moxie Meds,Kikoko, Quim Rock,Mary Jane’s Medicinals,Strain Print,Baked at Home, and the list goes on. Perhaps the most famous cannabis brand for women is Whoopi Goldberg’s line of medical cannabis products designed to help provide relief from menstrual discomfort,Whoopi & Maya.
Not only are there a growing number of women-oriented cannabis brands, there’s also a huge uptick in the number of investment opportunities for women. Since its founding in 2011,Pipeline Angels has helped more than 50 female-owned companies raise more than $5 million. Other services, likeEllevest, help provide the tools and assistance for women to become the investors themselves.
Recognizing the increased power of women investors, some sites have even taken to aggregating women-centered investing resources; such as37 Angels andCrunchbase.
According toForbes, fewer than 6% of decision-makers at venture capital firms in the United States are women. In 2016, while male entrepreneurs received more than $58 billion in funding, female entrepreneurs received 1.46 billion, approximately 2.5% of what men received.
In the short-term, expect to see women take charge and become drivers in the cannabis industry. This is a trend that you can see in almost every aspect of the economy, but its presence is felt most in the cannabis space where there are fewer entrenched interests than in other industries. The long-term projection for women in the cannabis industry is more or less the same as the short term. Women will continue to grow their power and influence in the cannabis industry and will most likely achieve greater equality than in other sectors of the economy.
The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis