StaffApril 30, 2019
As an industry, it is well documented and understood that the edibles market and extraction sector are the future. Today, TR Concentrates, the producer behind The Root of It All cannabis-infused essential remedies designed for everyday conditions in Colorado, announced that their product line will be available in 13 Native Roots locations across Colorado.
Native Roots is one of the largest Colorado state operators and among Colorado’s top cannabis dispensaries providing a variety of high quality medical and recreational marijuana, extracts and infused products. Native Roots will be stocking all five products available under The Root of It All lineup.
“Colorado has been a trailblazer in the cannabis industry since 2014, equating to almost 30% of the nations’ total cannabis revenue,” said Kurt Junggren, Vice President of Sales and Brand Acquisition at TR Concentrates. “Colorado chains like Native Roots have been imperative to that success by providing consistent and quality products to consumers statewide. This partnership enforces those standards, and ensures that Coloradans will have further access to the best ingredients cannabis has to offer.”
Known for its innovative botanic remedies and precise formulas, The Root of It All provides best-in-class cannabis-infused essential oils and topicals that are targeted towards everyday conditions such as low energy, restlessness, sleeplessness, stress, and discomfort and lingering pain from sore muscles and joints.
“The Native Roots brand has set high expectations amongst consumers, both medical and recreational, across Colorado,” said Chris Znerold, CMO of Native Roots. “Our brand standards have elevated us as the leading dispensary in the front range and high country. Partnering with brands like The Root of It All work to ensure we’re carrying the most exceptional products on the western slope. Consumers can expect to see more products from The Root of it All in select Native Roots locations throughout the year.”
All of the products under The Root of It All are free from alcohol, glycerin, and/or propylene glycol, promoting a more holistic culture and the community around cannabis. This partnership paves the way for further retail expansion as North America continues to legalize cannabis.
