The Fresh Toast Archives - Green Market Report

William SumnerWilliam SumnerAugust 1, 2019
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5min5930

It’s time for your Daily Hit of cannabis financial news for August 1, 2019.

On the Site

Executive Spotlight: Jamie Warm, CEO and Co-Founder of Henry’s Original

Jamie Warm is the CEO and Co-Founder of Henry’s Original. Despite the young age of the legal industry, Jamie has only had one career: growing cannabis. At Henry’s Original,  his responsibilities include setting the overall strategic vision of the company, driving retail penetration and nurturing the financial health of the company.

Tribune Publishing Enters Agreement With The Fresh Toast For Cannabis News

The medical and recreational marijuana industry just received a major boost with consumers.   Like Walmart, Kroger, CVS, Amazon, and other retailers embrace CBD, now mainstream media is working to give consumers the knowledge on how to use and where to shop.   Tribune Publishing Co. (NASDAQ: TPCO), the owner of the Chicago Tribune, NY Daily News, Orlando Sentinel, South Florida’s Sun-Sentinel, Hartford Courant and more along with syndicating content to over 500 United States newspapers, has entered a partnership with The Fresh Toast, one of the largest cannabis media companies in the industry.

Nielsen Predicts Legal Cannabis Sales In The U.S. To Reach $41 Billion By 2025

Cannabis was featured in Nielsen Company’s Total Consumer Report 2019, with the data and information company predicting the sales of cannabis consumer packaged goods to rise 5x that 2018’s sales. They forecast that the sales of all legalized cannabis products in the U.S. could reach $41 billion by 2025.

In Other News

Aphria

Today, Aphria Inc. (TSX: APHA) (NYSE: APHA) announced their financial results for the fourth quarter, ending on May 31, 2019. Net revenue was C$128.6 million, up 75% from the previous quarter. Revenue from adult-use cannabis was C$18.5 million. Adjusted EBITDA from cannabis operations was C$1.9 million. The net loss was C$15.76 million.  “It’s a new day at Aphria. Our team’s solid execution across key areas of our business resulted in strong adult-use revenue growth and a profitable fourth quarter,” stated Irwin D. Simon. “Over the last six months, our organization identified immediate priorities to help generate substantial progress near-term and long-term.”

Harvest Health & Recreation

Harvest Health & Recreation, Inc. (CSE: HARV) (OTCQX: HRVSF) today preannounced its unaudited revenue for the second quarter. Revenue is estimated to be between $26-$27 million, and between $75-$77 million when counting pending acquisitions of Falcon, Verano, CannaPharmacy and Devine Holdings and the closed acquisitions of Leaf Life and Urban Greenhouse. The company will release its full financial results on August 15, 2019.

Cadiz Inc.

Cadiz Inc. (NASDAQ: CDZI) announced that it has entered a joint venture partnership with Glass House Farms, which is a division of California Cannabis Enterprises. Operating under the name SoCal Hemp Co., up to 9,600 acres of hemp will be cultivated at Cadiz Ranch in San Bernardino County, California. “The sun-drenched, isolated natural environment at the Cadiz Ranch is ideal for the commercial production of organically sun-grown hemp and natural hemp-derived products, including CBD, which are presently driving market growth,” said Glass House Farms President Graham Farrar. “With plants already in the ground at the largest agricultural operation in San Bernardino County, we are working closely with the team at Cadiz to leverage our collective strengths. We look forward to bringing our full operation online and being a long-term, trusted partner and resource to the local community, our customers and clients.”


Debra BorchardtDebra BorchardtAugust 1, 2019
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5min18210

The medical and recreational marijuana industry just received a major boost with consumers.   Like Walmart, Kroger, CVS, Amazon, and other retailers embrace CBD, now mainstream media is working to give consumers the knowledge on how to use and where to shop.   Tribune Publishing Co. (NASDAQ: TPCO), the owner of the Chicago Tribune, NY Daily News, Orlando Sentinel, South Florida’s Sun-Sentinel, Hartford Courant and more along with syndicating content to over 500 United States newspapers, has entered a partnership with The Fresh Toast, one of the largest cannabis media companies in the industry.

The relationship should ensure the marijuana and CBD industry each reaches $20 billion in sales by 2022. That’s because millions of average Americans will be exposed daily to cannabis content in one of their familiar news sources – their local newspaper.

“We continue to serve readers with topical, engaging information,” said Colin McMahon, Chief Content Officer of Tribune Publishing.  “We look forward to collaborating with The Fresh Toast.”

Tribune Content Agency, a division of Tribune Publishing, is capitalizing on a growing public interest in marijuana and related products, including cannabidiol (CBD), as well as the medical marijuana movement that has already made doctor-supervised cannabis use legal in two-thirds of US states. Today eleven states plus the District of Columbia have legalized adult-use marijuana.

Many mainstream publications – from AARP to Fox News to the New York Times – have included stories on the industry.   Retailers and brands should get a boost from the deal as marijuana products become more mainstream and customers develop a user comfort level.

This is also a big win for The Fresh Toast, who already partners with Canada’s leading newspaper company Postmedia which makes them the largest voice in the Canada marijuana space.  The majority of marijuana sites focus on the lifestyle cannabis consumer, not unlike Wine Spectator or Wine Enthusiast.    The Fresh Toast targets the other 91% and their content has been very successful on Apple News, newspapers and on Facebook.

The Fresh Toast has the largest organic traffic and caters to a broad audience.   The timing has also been very good for the company as it also comes as it is close to completing an investment raise.

“We are proud to partner with a respected media company like Tribune” says JJ McKay, founder/publisher of The Fresh Toast.  “Our team works hard every day to provide useful content that meets the consumer/reader where they are and at their interest level.”

The Fresh Toast has identified itself as the mass market media in a crowded space.   High Times, Dope, Civilized and other media companies have expanded into the special event space to earn revenue. MJ Business Daily is an industry site with a large conference component and Prohbtd is a sponsored content/sales site.    The Fresh Toast has had breakout success in expanding past the stoner market into the mass audience.

The Fresh Toast also works in the medical professional space, currently working with over 50,000 physicians to help them understand medical marijuana and giving them opportunities to engage the patient in general treatment options.   The Tribune partnership will open doors to patients who can benefit from medical marijuana and better guide conversations. Tribune is expected to publish its second-quarter earnings on August 7 after the market closes.


StaffStaffApril 15, 2019
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The Fresh Toast reported that it has had 11 days of unprecedented traffic with Saturday setting another huge single-day record.   The company’s publisher JJ McKay said that he is expecting a 10-15% increase this month.   “We have rocketed on Alexa, Amazon’s digital tracking service, and surpassed High Times globally as well as maintaining our lead in the US.”

The company stressed that its traffic was organic and not purchased. Some cannabis websites have recently seen their page views plunge as paying for traffic became unsustainable.

PostMedia out of Canada said that The Fresh Toast was their number one cannabis content partner. McKay said that it was the largest mainstream voice in cannabis. “Weedmaps, Leafly and High Times all focus on the stoner/connoisseur – roughly 19% of the market and we have the other 81%,” he said.

Last month the cannabis media company launched an updated, fresh site. McKay said that the company had moved into the dominant consumer and medical marijuana media position in Canada and have laid the framework in the United States. “Once the new site “settled in, it started roaring with traffic,” McKay said, adding that the new platform allowed the company to enhance advertising income and, in April the company would begin posting sponsored content.  “With the updated site, we will be able to take advantage of Apple’s (AAPL) new focus.  Currently, we are a lead cannabis channel on Apple News,” McKay said.

The Fresh Toast stated that from its data sources it strongly appeals to 71% of the market and moderately appeals to another 10%.   “19% of the heavy cannabis users may read us for fun, but maybe not for knowledge,” said McKay. “The flip can be said for the more weed-centric sites like Weedmaps, Leafly, Herb, etc. with them appealing to 19-26% of the market.”

In addition to providing general cannabis news, The Fresh Toast has a partnership with physicians and medical professions and positions the website to be the “medical information source for mainstream physicians and doctor’s offices in the US and Canada” recommended by physicians in clinics and offices around the country.  The Fresh Toast also has a continuum of care for medical marijuana use overseen by a doctor, giving readers a journey from learning about cannabis and their illness, reading patient stories, and ending with how to use the product and where to purchase.

Capital Raise

With equity funding, we will be profitable within a year and highly profitable within two years.  Investors/champions include a former Dan Nordstrom, Carolyn Kelly (former president of the Seattle Times), Glenn Johnson (former EVP/ President Alaska Air Group), Denny Post, and a host of other blue-chip names.  Some investors have chosen to remain private.


StaffStaffNovember 20, 2018
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7min23800

LOS ANGELES, Nov. 20, 2018 /AxisWire/ AxisWire, the cannabis industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories, announced today the official winners of the inaugural STAR Media Awards.

“Removing the stigma and reversing the perceptional course of cannabis in the world requires mass media and strategic communications efforts,” expressed Cynthia Salarizadeh, Founder of AxisWire and Managing Partner. “The men and women behind changing the conversation and course of cannabis have been largely ignored for their part in industry advancement. In an open effort to recognize their massive contributions, and to provide an opportunity to thank them for their work, the collective teams of AxisWire and a majority of the top PR firms throughout cannabis came together to award the journalists and publications that we have all been working closely with since the start of regulation. They each deserve the recognition.”

Held in Las Vegas, Nevada, during the Marijuana Business Conference & Expo, the STAR Media Awards were designed to honor excellence cannabis writing; an often under recognized facet of the cannabis industry.  Attending the ceremony were some of the best and brightest in the world of cannabis journalism, many of whom have been covering the cannabis space for decades with little to no recognition.

The 2018 Star Media Award winners are:

  • Best Traditional Cannabis Publication – High Times
  • Best New Cannabis Publication – Green Entrepreneur
  • Best Cannabis Business Publication – MJ Biz Daily
  • Best Cannabis Print Publication – DOPE
  • Best Cannabis Culture Publication – Civilized
  • Best Cannabis Digital Publication – The Fresh Toast
  • Best Cannabis Culture Writer – Michelle Janikian
  • Best Cannabis Cultivation Writer – Danny Danko (High Times)
  • Best Cannabis Business Writer – Javier Hasse (Benzinga)
  • Best Cannabis Mainstream Writer – Alex Halperin (The Guardian)
  • Best Cannabis Freelance Writer – Sara Brittany Somerset (Forbes/Leafly)
  • Best Social Media Impact In Cannabis – Garyn Angel (Magical Butter)

Awards for the evening were presented by our keynote hosts that included Dr. Robert Flannery, Debra Borchardt, Rosie Mattio and Shawna McGregor. The event’s sponsors included Dr. Robb FarmsMood 33 InfusionsSaka WinesPassport CannabisGreenHouse Ventures LLC,PinkHaze, and Gold Q. The evening was flush with brands showering the media with product to thank them for all of their work.

About STAR (Submit To A Reporter):
The STAR Source Locator is the only platform in cannabis of its kind. This service will connect journalists seeking sources and content with entrepreneurs and industry leaders through a vast network of experts in all divisions of the cannabis space.  Subscribers will receive story requests directly to their emails and will cut through the random pitching of press, to an effective pitching process that is directed at stories the journalists are actively working on. STAR is free for journalists and is $99.99 per month for subscribers.

About AxisWire:
AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. This platform was created and now operating through a collaborative merger of the most influential and innovative PR and marketing firms operating within the cannabis industry. AxisWire is positioned to sit at the center of all things cannabis media. For more information, please visit axiswire.com. Follow us on social media @AxisWire.



About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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