The+Source Archives - Green Market Report

StaffJune 28, 2019


Brandon Wiegand brings years of cannabis industry experience to his position as director of operations for The+Source, one of Nevada’s first and most popular dispensaries. Wiegand joined The+Source in June of 2017 and in addition to working closely with every department in the organization, oversees policy development and standard operating procedures. He is also responsible for monitoring the ever-evolving regulatory guidelines set forth by the State of Nevada to ensure The+Source remains a leader in compliance.  A strategic leader with a proven track record of continually improving operations and efficiency, Wiegand believes in mentorship and practices hands-on leadership. 

He has managed numerous successful company transitions for The+Source, including the transition of sales from medical to retail at the Las Vegas and Henderson dispensaries and the transition to Metrc, a turnkey solution specifically designed for government agencies regulating legalized marijuana.

Prior to joining The+Source, Wiegand oversaw operations of the production team at The Grove Investment Group (TGIG, LLC), a vertically integrated cannabis enterprise with Nevada licenses in dispensary, cultivation and production. While employed by The Grove, Wiegand managed the development and production of concentration products for various cannabis brands. He learned the complexities of responsible product development and distribution, especially in the areas of inventory management, supply chain, vendor relations, packaging, branding, order processing and compliance.

GMR Executive Spotlight Q&A – 

Full birth name: Brandon Wiegand

Title: Director of Operations

Company: The+Source, a Green Growth Brands company 

Years at current company: 2 years

Education profile: I received my BSBA in Real Estate Finance from the University of Las Vegas, Nevada (UNLV), where I was a member of the Beta Gamma Sigma-International Honor Society. During my time at the university, I was President of the UNLV Real Estate and Business Society (REBS) and a Certified Commercial Investment Member and Bernie Isaacson/ Commercial Marketing Group/Lied Institute CREC Scholarship Recipient. 

Most successful professional accomplishment before cannabis: There are a number of accomplishments that I could point to, but I think Build a Greener Block was the one that meant the most to me personally and did the most for my real estate career. Build a Greener Block was a crowdsourced and crowdfunded redevelopment event that took over several vacated buildings in the Arts District in downtown Las Vegas for a weekend and transformed them with pop-up businesses, community events, and a ton of elbow grease. The event served as a catalyst for redevelopment in the immediate area and resulted in several of the pop-up businesses turning into permanent businesses that are still in operation today. The Build a Greener Block project taught me the impact that a single idea can have on a community.

Company Mission: Our mission is to provide a safe, clean, comfortable, respectful and compassionate environment, where our patients and customers can easily and affordably obtain a host of wellness products and services. We are dedicated to helping our patients through the healing process with a variety of wellness programs, education and advocacy, positive encouragement, mutual respect and a safe environment in both Vegas and Henderson. All activities will be conducted in compliance with Nevada law.

Company’s most successful achievement: Our single most successful achievement has been the award of seven additional dispensary licenses in the state of Nevada during the last application period. That was a very clear vote of confidence in our operation and our ability to execute, which is a result of the incredible team we have built.

Has the company raised any capital (yes or no): 

If so, how much?:  Yes,  Green Growth Brands has raised about USD$130 million to date. 

Any plans on raising capital in the future? It is really exciting to be a part of the Green Growth Brands team at The+Source, where we are currently focused on growing our operations throughout Nevada with the seven additional retail licenses we were recently awarded. GGB is also quickly scaling cannabis operations throughout Massachusetts and Florida along with opening over 200 CBD shops throughout the country. As the company continues to scale its ambitious strategy, I expect there may be additional need for capital. 

Most important company 5 year goal: Our team is our secret sauce – we have done an exceptional job recruiting and developing talent that sets us apart. As we continue to grow and scale, we know it will become more difficult to maintain the culture, but that will be the most important company goal we can focus on. The cannabis industry is dynamic and iterative – it’s difficult to look out 5 years from now and articulate what our exact strategy should be, but I do know that it will be impossible to achieve without the right team and a strong culture of excellence.   


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