Tracey Mason Archives - Green Market Report

StaffStaffApril 29, 2020
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5min6310

With over 39 million people, and being home to the largest cannabis market in the world, California is considered the big prize when it comes to market penetration for a cannabis brand. 

During this time of mandatory quarantine, to be able to reach this population with products that can help relax people, help them sleep better, and overall make them much more comfortable while sheltering in their homes is key. This concept is exactly why cannabis has been deemed “essential”.

Understanding this reality, most cannabis brands are shifting their sales strategies and channels to provide the safest route to receiving your products for consumption. In order to meet this new reality and demand, the House of Saka, Inc., producers of the first and only alcohol-free, cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation, announced today that its award winning line of cannabis beverages are now available for home delivery throughout the entire state of California after partnering with Driven Deliveries, Inc. 

“Online, direct to consumer delivery platforms have always been the priority sales channel for our Saka Vinfusions™,” notes House of Saka, Inc. CEO, Tracey Mason. “The convenience, combined with a stigma-free shopping environment, provides the most ideal opportunity for both our traditional consumers and the emerging new consumer.” 

“The ability for us to be able to bring our product directly to our consumers presently sheltering safely at home during this crisis was critical,” expressed Sue Bachorski, House of Saka COO & CFO. “We are both excited and extremely grateful to have partnerships in place with such a respected and far reaching group as Driven Deliveries and their popular platforms Ganjarunner.com and budee.org. Their organization is professional, dependable and respected. These are the attributes that we seek in our relationships.” 

In the age of social distancing, it is now more important than ever to expand consumers’ access to cannabis while limiting one’s potential exposure to Covid-19. Partnering with Driven Deliveries, California’s fastest growing online cannabis retailer and direct-to-consumer delivery platforms, means House of Saka is available in 92% of California; including San Diego, Los Angeles, San Jose, Orange County, Palm Springs, Santa Barbara, Oakland, San Francisco, Sacramento, Sonoma and Napa Valley. 

“Delivering the industry’s highest quality and most desired brands to the doorsteps of consumers throughout the state of California is our number one priority, especially during this time of quarantine,” expressed Christian Schenk, CEO of Driven Deliveries, Inc. “Partnering with the House of Saka to distribute their brand on both their website and our platform was a natural fit. We look forward to a long and fruitful relationship with their team.” 

Saka PINK, and the new Saka WHITE coming in June, can be purchased through House of Saka’s website (https://www.houseofsaka.com/) as well as GanajaRunner.com and Budee.org.

 


AxisWireAxisWireApril 29, 2020
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7min3680

NAPA VALLEY, CA., April. 29, 2020 /AxisWire/ House of Saka, Inc., producers of the first and only alcohol-free, cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation, announced today that its award winning line of cannabis beverages are now available for home delivery throughout the entire state of California.

“Online, direct to consumer delivery platforms have always been the priority sales channel for our Saka Vinfusions™,” notes House of Saka, Inc. CEO, Tracey Mason. “The convenience, combined with a stigma-free shopping environment, provides the most ideal opportunity for both our traditional consumers and the emerging new consumer.” 

“The ability for us to be able to bring our product directly to our consumers presently sheltering safely at home during this crisis was critical,” expressed Sue Bachorski, House of Saka COO & CFO. “We are both excited and extremely grateful to have partnerships in place with such a respected and far reaching group as Driven Deliveries and their popular platforms Ganjarunner.com and budee.org. Their organization is professional, dependable and respected. These are the attributes that we seek in our relationships.” 

In the age of social distancing, it is now more important than ever to expand consumers’ access to cannabis while limiting one’s potential exposure to Covid-19. Partnering with Driven Deliveries, California’s fastest growing online cannabis retailer and direct-to-consumer delivery platforms, means House of Saka is available in 92% of California; including San Diego, Los Angeles, San Jose, Orange County, Palm Springs, Santa Barbara, Oakland, San Francisco, Sacramento, Sonoma and Napa Valley. 

“Delivering the industry’s highest quality and most desired brands to the doorsteps of consumers throughout the state of California is our number one priority, especially during this time of quarantine,” expressed Christian Schank, CEO of Driven Deliveries, Inc. “Partnering with the House of Saka to distribute their brand on both their website and our platform was a natural fit. We look forward to a long and fruitful relationship with their team.” 

House of Saka’s award-winning selection of luxury-infused cannabis beverages include:

Saka PINK – House of Saka PINK is made from a Rosé of Pinot Noir from Napa Valley. 

Saka WHITE – House of Saka WHITE is made from Napa Valley Chardonnay (Coming June 2020).

For both varietals, the grapes are traditionally fermented and aged in stainless steel before the alcohol is gently removed and replaced with Saka’s proprietary THC:CBD formulation. 

Saka PINK, and the new Saka WHITE coming in June, can be purchased through House of Saka’s website (https://www.houseofsaka.com/) as well as GanajaRunner.com and Budee.org.

About Driven:

Driven Deliveries, Inc., is the first publicly traded cannabis delivery service operating within the United States. Founded by experienced technology and cannabis executives, the company provides e-commerce solutions, online sales, and on-demand cannabis delivery, in select cities where allowed by law. Driven offers legal cannabis consumers the ability to purchase and receive their marijuana in a fast and convenient manner. By 2020, legitimate cannabis revenue in the U.S. market is projected to hit $23 billion. By leveraging consumer trends, and offering a proprietary, turnkey delivery system to its customers, management believes it is uniquely positioned to best serve the needs of the emerging cannabis industry and capture notable market share within the sector. For more information, please visit www.DRVD.com and review Driven’s filings with the U.S. Securities and Exchange Commission.

About House of Saka, Inc:

Based in Napa Valley, California, the House of Saka creates and manufactures infused luxury products targeting the female consumer. Their portfolio includes the Napa Valley, alcohol-free luxury infused beverages, Saka Vinfusions™, and a pending line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding. For more information, please visit houseofsaka.com or follow us on social media @InfusedSaka and @InfusedLuxury.

Media Contact: Info@houseofsaka.com

 


StaffStaffApril 16, 2020
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5min10400

Today a new trade organization, the Cannabis Beverage Association (CBA), announced its formation along with the founding board members that operate at the highest levels within the industry.

To advance the interests of cannabis beverage producers and their consumers through advocacy and education, it is the mission of the CBA to help the burgeoning cannabis beverage sector reach its potential; a potential beyond a robust market cap, but that can offset society’s dangerous affliction with alcohol consumption with products that are enjoyable, session-able, and offer the healthful benefits offered by cannabis consumption.

“The rules governing cannabis manufacturers were developed without much regard for beverages and some of those rules are onerous and deserve a second look to ensure the nascent cannabis beverage segment is allowed to grow to its potential,” expressed Macai Polansky, co-founder of Spacestation, a cannabis beverage manufacturer, and founder of the CBA.

The CBA seeks to educate policymakers and consumers, establish standards for operators and testers to uphold, and advocate for common-sense policies so we can ensure that the cannabis beverage industry delivers safe, high-quality, reliable products to the consumers who enjoy them.

In an industry that’s littered with misinformation, membership in the CBA gives us a compelling and necessary platform through which to educate our legislators about the benefits of infused beverages and the challenges we face as an industry in bringing those benefits to the end consumer.,” said Tracey Mason, co-founder & CEO of the House of Saka.

Some of the immediate goals that this organization will be addressing during this legislative session include advocating for more realistic packaging requirements, less restrictive requirements for child-resistant resealable closures for multi-dose products, loosen the restrictions on use of alcohol-related terminology (i.e. rose’, IPA, etc.), increase the tolerance for variance from the labeled amount in microdose products, and to simplify the process for obtaining finished product beverages to use as samples. These are some of the issues that are keeping infused beverages from reaching its potential and the CBA hopes to help alleviate these harsh and unnecessary restrictions through strategic and thoughtful lobbying efforts.  

Founding Board Members Include:

Macai Polansky – Spacestation – Founder and President/Chairman

Austin Stevenson – Vertosa – Founding Member and Treasurer

Aaron Silverstein – BevZero – Founding Member and Secretary

Ben Larson – Vertosa – Founding Member

Amy Ludlum – California Dream’ – Founding Member

Peter Bishop – California Dream’ – Founding Member

Cynthia Salarizadeh – House of Saka – Founding Member / PR & Messaging

Tracey Mason – House of Saka – Founding Member / PR & Messaging

Sebastian Smuts – Cann – PR & Messaging

Ishan Kapoor – Cann 

Brands Involved:

Spacestation

Vertosa

House of Saka

Cann

BevZero

California Dreamin’

KZen Beverages

Venice of America

Fiorello

Calexo


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11min21000

So many things have been turned upside down with this pandemic, and saying we live in interesting times would be an understatement. Industries and businesses are being demolished and altered in ways unheard of just a month ago, and a rare few are actually booming. 

For the cannabis industry, one of the biggest changes leading to a boom is that as a whole cannabis is now being considered an “essential” part of life nationwide. The level of legitimacy this brings to the industry would have normally taken another decade. 

Delivery services and curb side pick-up have been implemented across the country also erasing years of necessary effort overnight. But overall, the complete change in cannabis consumer behavior has been one of the most interesting developments to witness for many of us.

As reported by Vice, politics and current events are major sources of anxiety for many in the United States and this leads to an increase of unhealthy behaviors like drinking alcohol, smoking, or eating poorly to cope with what is termed as “headlines distress disorder”.

In times of great stress, the sale of alcoholic beverages has proven to surge without fail. With legal cannabis now implemented around the country, the same is now proving to be true. According to Headset, during this current Coronavirus crisis, US adult use cannabis markets show average daily sales at large increase by 10%.

Sue Bachorski, formerly with Constellation Brands for 30 years and currently with the House of Saka, explained that “historically, alcohol sales frequently rise during times of economic downturn, regional disasters, etc. There is no reason to believe that cannabis sales would be any different and there will likely be a prolonged upswing for the foreseeable future.”

The Numbers Say It All

As of April 2, 2020, Headset released data that shows how the landscape of preferred cannabis products and consumption methods has proven to alter completely.  In the analysis, Headset compares the average daily sales of each product category before the COVID-19 sales bump began (January 1st through March 6th) to the COVID-19 crisis time period (March 7th through March 31st).

Cannabis infused beverage sales have increased by 14% while edibles accounted for a 28% increase. With infused beverages previously only accounting for 1% of the market, this is a big jump for the category. The reasoning for this change in consumer sales makes sense considering the virus attacks your respiratory system, so people would rather eat or drink their cannabis instead of smoking or vaping it. Pre-rolls and topicals have actually fallen by 13%.

I reached out to some key players in these categories to find out why they feel these increases have occurred. Warren Bobrow, co-founder of cannabis infused beverage brand Klaus Apothicaire and a Vices writer for Forbes, told Green Market Report that he felt that “while being quarantined in our homes, it makes perfect sense to further expand our inner space with high quality cannabis beverages and edibles. Smokable products could prove tricky with this particular virus.”

Ben Larson, CEO of Vertosa, said that “in these uncertain and challenging times, it’s an encouraging silver lining to see cannabis consumers increasingly seeking out infused beverages. There are likely several factors affecting the recent rise in sales, but an important takeaway is that infused beverages are typically designed for individual consumption and can be consumed discreetly, which is ideal during social distancing. They are also an approachable, familiar way to consume cannabis for less experienced users and those looking to avoid smoking during this time.”

The Women Stepped Up Their Spending

Beyond the types of products surging, the Headset data showed that even gender sales show a change in behavior during this crisis. While both genders saw significant increases in cannabis spending, females had more than double the sales growth of males. As Headset previously reported, males make up roughly two thirds of cannabis spending on any given day. Therefore, it could be speculated that females were less likely to have cannabis products on hand and more likely to feel a sense of urgency to stock up.

Tracey Mason, CEO of House of Saka, explains that she believes females could be a major driver in these increased category surges because “there is a triangulation of needs that beverages and edibles meet specifically for the female consumer: They offer precise dosing which provides a safe and controlled means by which to experiment, they offer a subtle means of consumption which removes the stigma associated with smoking and vaping and they are multi-use which drives sociability and expands usage occasions. Safe, Subtle and Social, those are the benefits of infused beverages in a nutshell.”

It remains to be seen as to whether these changes will become market altering over the long term, or if it was truly just a panic surge with no real impact. But as far as the change in gender sales, if this pattern continues, brands will need to evolve their marketing campaigns to appeal more to women.  

“Women are often seeking a healthier alternative to alcohol, but want an elevated social experience. To do this with cannabis is ideal. In addition, women want a product that has relatable packaging, tastes amazing, and feels safe. This tends to be achieved with an edible or an infused beverage, so I am not surprised that when their sales surged during the panic buys, they gravitated toward these products. The cannabis consumable sector has come a long way. The existing products have nailed the experience for the female consumer, so this demographic will continue to grow in the coming years,” says founder & president of Viv & Oak, Alana Burstein.
Will It Last?
If the patterns remain the same for edibles and beverages for the duration of the pandemic’s hold on our behavior, which could affect our lives for up to 18 months, it is safe to say that habits may have altered indefinitely with far reaching consequences for the foreseeable future. 

Understandably, edible and beverage brands are predicting continued growth. “We’ve seen exponential growth in our edibles sales at Garden Society and expect that as these shelter in place orders remain in place, we will continue to see growth. We believe this will have an impact on the overall market and consumer trends over the next year,” said Karli Warner, co-founder of The Garden Society

Geoff Doran, founder and CEO of Van Doran Brands, stated that “right now we are watching this trend very closely as edible and infused beverage companies. We aren’t too surprised that there is a current spike with these categories. We think the current spike has a lot to do with the “newbies” that are bored at home and giving cannabis a shot because of easy access they have through delivery, and quite frankly because they have nothing else to do with their days. A lot of the new cannabis buyers tend to gravitate toward a method of consumption that is familiar to them, which is obviously through eating and drinking. We’re excited about this spike because we know people will realize that edibles and cannabis beverages are a great cannabis experience!”


StaffStaffMarch 6, 2020
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11min1067323

In honor of International Women’s Day, we are releasing our annual “Most Important Women in Weed” list for 2020. This list includes women in the industry that have collectively moved the industry forward with all of their hard work, continuous dedication and effort.

This year we opened up the list for nominations and received almost a thousand nominees. After consideration of each, we have developed what we feel is one of the most inclusive and carefully curated lists of the most accomplished and impressive women in the cannabis industry.

As we could not name them all, we would like to thank and celebrate all of the women who have dedicated their precious time to the advancement of cannabis globally.

It is because of each one of these ladies that this industry remains in the lead above all others as far as female leadership is concerned.

This list is in no special order. Each one of these women provide a great contribution to the cannabis industry in their own unique and badass way.

Thank you to every one of you for all that you do!

The “List”

Dr. Chanda Macias

Yvonne DeLaRosa Green

Mara Gordon

Rosie Mattio

Shawna McGregor

Lori Ferrara

Gaynell Rogers

Stormy Simon

Trista Okel 

Lori Ajax

Amy Dawn Bourlon-Hilterbran

Kim Rivers

Amanda Soens

Dona Frank

Kat King

Sara Payan

Hannah Daphna

Sandra Castaneda

Erin Gore

Wendy Kornberg

Kristin Nevedal

Wendy Turner

Parisa Rad

Brittany Nicholson

Emily Paxhia

Jessica Billingsley 

Gia Moron

Andrea Brooks

Tahira Rehmatullah

Tracey Mason

Lindy Snyder

Jasmine Rose Gunderson

Shannon Hattan

Adelia Carrillo

Karen Petersen

Wanda James

Barbara Blaser

Ophelia Chong

Amanda Ostrowitz

Pamela Nicole Epstein

Melissa Mentele

Jamie Cooper

Sarah Remesch

Jessie Gill

Erica Daniels

Lizzy Jeff

Lelehnia DuBois

Whitney Beatty

Dr. Michele Ross

Manndie Tingler

Chef Lauren Gockley

Kyra Reed

Jamie Evans

Kristin Jordan

Ellie Siegel 

Sara Brittany Somerset

Linda Marsicano

Heidi Groshelle

Amber Senter

Nique Pichette

Jennifer Price

Molly Peckler 

Bonita Money

Susan Hwang

Judy Yee

Julie Chiarello

Leah Heis

Leslie Andrachuk

Terra Carver

Nancy Whiteman

Luna Stower

Karen Paull and Wendy Robbins

Beth Stavola

Alison Gordon

Penny Green

Sara Gullickson

Dr. Lakisha Jenkins

Pamela Hadfield

Jessica Peters

Dr. Rachel Knox and Dr. Jessica Knox

Tiffany Bowden

Mary Jane Gibson

Michelle Janikian

Dr. Uma Dhanabalan

Taylor Blake

AC Braddock

Kerri Accardi

Heather Sobel

Betty Aldworth

Cathy Jordan

Suzanne Sisley

Nina Parks

Eliza Nova Maroney

Selena Xochitl Martinez

Angelika Penuela-Ruiz

Sarah Mitra Payan

Gretchen Gailey

Nikki Lastreto

Ann Lawrence

Sheena Shiravi

Christina Ianuzzi

Kassandra Frederique

Shannon Buyers

Celia Tapp

Kelly Archer

Katie Field

Randi Sether

Shannon Reed

Katrina Yolen

Ngiste Abebe

Brooke Westlake

Courtney Maltais

Katrina Tso

Anne Don0hoe

Alicia Rose Kelley

Dr. Jacqueline Harding, PhD 

Mary Pryor 

Dr. Uma Dhabalan

Olivia Mannix

Heather DeRose

Libby Cooper

Leslie Hoffman

Yvonne Perez Emerson

 

Again, thank you to all of the women who do so much in our industry day in and day out. Your work does not go unnoticed and is deeply appreciated.

Happy International Women’s Day to all women around the world!

Special shout out to our Green Market Report co-founders Debra Borchardt and Cynthia Salarizadeh on this day!


StaffStaffFebruary 18, 2020
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5min5370

The former SVP of Operations for Constellation Brands brings 30 Years of Beverage Experience to the Emerging Cannabis-Infused Beverage Company

Napa Valley, CA – February 18, 2020 –House of Saka, Inc., producers of the first and only alcohol-free, cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation, announced today the addition of wine & spirits veteran, Sue Bachorski, to the role of Chief Operating and Financial Officer.  The newest member of House of Saka’s Senior Executive team, Bachorski will oversee operations, logistics and finance for the company as it continues to expand its portfolio of products as well as its national footprint.

Prior to joining House of Saka, Bachorski spent nearly three decades as a Senior Operations and Finance Executive at Constellation Brands, Inc. a Fortune 500 company and one of the largest and most respected beer, wine and spirits companies in the world.  Most recently, Sue served as SVP, Operation Services, Global Wine & Spirits, which supported 24 production locations in 5 countries including Supply and Demand Planning, Procurement, Logistics, Warehousing and Distribution, Environmental Health and Safety, Quality and Research and Development.

Her prior roles include serving as SVP, CFO Constellation Wines North America and SVP & CFO Pacific Wine Partners where she led her teams through multiple acquisitions, business combinations and organizational re-alignments.

In 2018, Constellation Brands, which boasts more than 100 brands in its portfolio including Robert Mondavi, Corona, SvedkaVodka, High West Whiskeyand Casa NobleTequila, famously invested $4B in Canopy Growth, a Canada-based cannabis company, with an eye on capturing a piece of the rapidly emerging infused beverage sector.

According to a recent report on the global cannabis-based ‘alcoholic beverages market,’ this sector, which includes non-alcoholic cannabis-infused beers, wines and spirits, is expected to grow by 19% or $155 million between 2020 and 2024 making it the fastest growing segment of the cannabis industry.

“After spending my career in the alcohol beverage industry, I am eager to bring my knowledge and experience to the cannabis industry – especially in the infused beverage sector,” stated Bachorski. “I am thrilled with the opportunity to join the House of Saka and I am eager to help the company continue to carve out its niche in this exciting space.”

For its part, House of Saka could not be more pleased with their newest C-Suite recruit.

“A talent acquisition such as Sue’s is paramount to delivering on House of Saka’s mission to produce and market the best-selling, most highly-regarded infused beverages in North America,” explained Tracey Mason, co-founder and CEO for House of Saka, Inc. “We believe this addition to our team will provide the additional know-how and competitive advantage we need to flourish for years to come.”

About House of Saka, Inc: 

Based in Napa Valley, California, the House of Saka creates and manufactures infused luxury products targeting the female consumer. Their portfolio includes the Napa Valley-inspired, alcohol-free luxury infused beverages, Saka Vinfusions, and a pending line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding. For more information, please visit houseofsaka.comor follow us on social media @InfusedSaka and @InfusedLuxury.

For Media Inquiries:

cynthia@houseofsaka.com


StaffStaffOctober 24, 2019
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4min10890

Tracey Mason is a 25–year veteran of the adult beverage industry with experience in nearly every facet. She has held executive–level marketing positions at some of the world’s largest beverage companies, including Diageo, where she worked her way up from sales management to Director of Commercial Innovation, and Fosters Wine Estates, where she held the position of Vice President of Marketing/Innovation until 2006, when she left to pursue her dream of running a small business. 

As Vice President of Sales and Marketing at Epic Wines, a mid–sized, California–based distributor of fine wines, Tracey honed her leadership and financial management skills while leading the company toward extraordinary growth. She left Epic in 2008 to take an equity position at ProVina Inc, a Silicon Valley startup focused on technology–based innovation in winemaking, and began consulting to a number of established and start–up companies, including Golden Star Tea and Clos de la Tech Winery.

In 2010, Tracey was drawn back into the corporate world to take the role of Executive Vice President of Global Marketing at Goelet Wines Estates (GWE). There, she championed the repositioning and renaissance of the iconic Clos Du Val Winery, solidifying her position as a brand renovation specialist.

Tracey left GWE in April 2013 and launched M3G, Inc. Today, M3G is leading brand marketing, PR, innovation and renovation projects for some of Northern California’s most renowned companies, including Valley of the Moon Winery, Silverado Vineyards, ZIATA Wines and others.

Title: Co-founder & CEO

Company: House of Saka, Inc.

Years at current company: 1.5

 

Green Market Report Executive Spotlight Q&A:

Most successful professional accomplishment before cannabis: President and Creative Director of M3G-Inc, My own consulting company.

Company Mission: To create the most luxurious and consistent female-centric cannabis-infused product experience ever offered.

Company’s most successful achievement: Acting as true innovators and trailblazers to bring our beautiful products to market in the manner in which we envisioned.

Has the company raised any capital (yes or no): Yes

Any plans on raising capital in the future? Yes, Series A pending, Q1 2019

Most important company 5 year goal: To be broadly acknowledged as the leading female-run company in cannabis in the US as determined by category leading brands, meaningful philanthropy, success-driven company culture, shareholder value and, of course, profit.


StaffStaffMay 13, 2019
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5min14591

Infused beverages are a growing trend in the cannabis industry. According to the food and drink consultancy group Zenith Global, sales of cannabis-infused beverages are expected to reach $1.4 billion by the year 2024.

While most companies, like Lagunitas or Constellation Brands, are focused on dominating the cannabis beer market, a smaller group of brands are aiming at filling the demand for cannabis wine. One such company is House of Saka.

Formed by women for women, House of Saka is a brand dedicated to the development of luxury-infused relaxation, beauty & wellness products for sophisticated cannabis consumers around the world. Last month the company officially debuted its line of luxury infused beverages, dubbed Saka Infusions, at an exclusive launch party in Napa Valley, California.

Serendipitously taking place during the rise of the Pink Moon, House of Saka premiered its pink cannabis beverages inspired by Rosé wines before an audience of top executives from throughout the wine industry, beer industry, and cannabis industry. The event was organized by Nicki Wolfe, one of the wine country’s most premier event planners.

“Boldness and innovation is the key to the new cannabis game, so when House of Saka Founder Cynthia Salarizadeh approached me, I said, I’m in, as long as I can make it unique, special, and focused on the guest experience,” said Wolfe. “We wanted House of Saka’s launch to exemplify all that is special about wine country.”

Called High Fete: The Most Luxurious Evening in Cannabis, the event lived up to its name; featuring extravagant décor and a sumptuous selection of appetizers, beverages, and a full-course meal that featured vegan, vegetarian, and gluten-free options. Interspersed throughout the venue were samples of Saka, allowing the guests to try the infused beverage for the first time.

As the four-hour event came to a close, House of Saka founders Cynthia Salarizadeh and Tracey Mason were on hand to thank their guests and reaffirm their brand’s mission.

“The concept for the House of Saka was to build the perfect luxury brand owned and operated by the most powerful and influential businesswomen across cannabis and wine, and we are confident that we have achieved this,” said Salarizadeh.

 

“From that start, we envisioned House of Saka to set the bar for female-centric, infused-luxury products in both the cannabis and CBD space,” added Mason. “Brands like House of Saka are the future of the industry and a platform from which we hope to inspire female entrepreneurs and draw women toward the extraordinary plant that is cannabis.”  

 

 

 


StaffStaffNovember 6, 2018
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5min7340

House of Saka to be the quintessence of infused luxury by and for women

Napa Valley, California – November 6, 2018 /AxisWire/ House of Saka, Inc. announces the launch of Saka Wines, the world’s first luxury line of cannabis-infused, alcohol-removed wines from Napa Valley. Saka’s Sparkling Brut Rosé and still Rosé wines are blended with a proprietary formulation of tasteless, odorless water-soluble ratio of THC and CBD derived from organic craft cannabis and powered by cutting edge technology. The first infused beverages of their kind, Saka promises to deliver a truly elevated infused experience.  

Saka Wines are the first release from House of Saka, Inc, a company formed by and for women dedicated to the development of luxury-infused relaxation, beauty & wellness products for sophisticated consumers around the world.  

Based in in Napa Valley, the world’s foremost wine growing region, Saka Wines are Pinot Noir-based and sourced from hand-selected vineyards across the valleys coolest and most prolific sub-AVAs. The wines are traditionally fermented in stainless steel, after which the alcohol is gently removed and then infused with SAKA’s proprietary, patent-pending formulated ratio of THC:CBD.

“After almost 30 years of spearheading innovation in the adult beverage space and working with some of the most recognized wine and spirit brands  in the world, I am confident that cannabis-infused products are the future,” express Saka Wines CEO, Tracey Mason. “What the sector lacks are true luxury products targeted to a sophisticated female consumer.  That’s what we’re singularly-focused on delivering: Infused Luxury by and for Women

“The concept for this brand began 5 years ago and it was all about the right team and timing to launch the best tasting cannabis infused wine in existence. With regulations and infrastructure mature enough to bring the brand to life, I knew it was the perfect time,” said House of Saka & Saka Wines Founder, Cynthia Salarizadeh. “Wine has been infused with cannabis for as long as we can find in sacred texts throughout history. It is an appropriate time for a luxury line of products at the highest quality to enter the market.”

Saka Wines, a subsidiary of The House of Saka infused-luxury beauty wellness products set to enter the market in mid 2019, are slated to reach shelves in Q1 of 2019 and will be available in over 600 stores throughout California and Nevada before expanding nationwide and globally. In addition, a highly-limited ultra-exclusive, alcohol-removed cannabis and CBD infused sparkling wine sourced from the Champagne region of France will be available for pre-orders by spring of 2019

Saka’s proprietary, patent-pending scientific formulations as well as all manufacturing, production and distribution plans will remain confidential. All Saka products are for consumers that are at least 21 years old and are fully compliant with regulations in the states in which it will be available.

About Saka Wines:

Headquartered in Napa Valley, CA, Saka Wines are a subsidiary of the luxury-infused beauty and wellness company ‘House of Saka.’  Considered the world’s first luxury line of alcohol-free, cannabis-infused wines, Saka Wines are infused with a proprietary, patent-pending water-soluble formulation powered by trade secret science by the world’s top cannabinoid research company. House of Saka boasts an all-female team guided by an all-female advisory board with over 100 collective years experience in wine, cannabis and luxury branding. For more information, please visit houseofsaka.com or follow us on social media @InfusedSaka.

 

Media Contact:

Cynthia Salarizadeh

House of Saka

Cynthia@SalarMediaGroup.com

 



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