Tyson 2.0 Archives - Green Market Report

Debra BorchardtJanuary 20, 2023
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From competitors to colleagues, these heavyweight champs once fought each other and now they are working together. Boxing champ Mike Tyson had already taken the cannabis industry by storm with his Tyson 2.0 company. Then he shook things up with his somewhat polarizing product Mike Bites – an infused gummy shaped like an ear. 

The ear shape was based on the infamous bout where Tyson found himself challenged in the ring by Evander Holyfield, a 4-time World Heavyweight Champion of the World. Tyson, who was used to winning matches quickly, reacted in an unusual way. He bit Holyfield’s ear. It was massively controversial at the time, but the two managed to get past any bad feelings about the incident.

Some in the industry were amused by the ear-shaped gummies, pushing the product to be quite popular, while others saw no humor in the violent act. Either way, the person who supplied the ear, wasn’t sharing in the success of Mike Bites. That has changed.

Holyfield, who has never been a big cannabis consumer, is joining the Tyson 2.0 family of brands under a new title called Carma Holdings. They created TYSON 2.0 ‘Holy Ears’ THC and Delta 8 infused edibles which were launched in November. Plus Holyfield will have his own cannabis line in 2023 that will focus more on health and wellness.  ‘Holy Ears’ are all natural, vegan and gluten free; and will be offered in THC, Delta 8 and other hemp-cannabinoid varieties. 

Holyfield told Green Market Report that Tyson had given him a heads-up about the original ear product and continued to reach out about becoming more involved in creating a new product. While Tyson is an avid cannabis consumer, Holyfield says he prefers using cannabis as a sleep aid and typically is a low-dosage kind of consumer. 

“Mike and I have a long history of competition and respect for one another. And that night changed both of our lives. Back then, we didn’t realize that even as power athletes, we were also in a lot of pain,” said Evander Holyfield. “Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers. I’m honored to join the Carma family and partner with Mike and the TYSON 2.0 team to launch Holy Ears, and soon my own line of cannabis products.”

Starting this November, Holy Ears THC edibles will be available through Verano retailers in Arizona, Illinois, Nevada and New Jersey. In partnership with LGNDS LLC., Delta 8 ‘Holy Ears’ edibles will be available for presale starting November 14th through the newly launched TYSON 2.0 global online marketplace TYSON20Global.com.

 “Mike and Holyfield are an iconic matchup and both are equally dedicated to building the ultimate celebrity cannabis brand that best serves their fan bases,” said Chad Bronstein, Carma Holdings Chairman, TYSON 2.0 Co-Founder and President. “Our new partnership marks the development of Carma Holding’s third celebrity brand, further upholding our mission to provide accessible and high quality cannabis products for every type of consumer.”

Bronstein added that both Tyson and Holyfield will be avidly supporting the product. “Some celebrities just put their name on a product and then you never hear from them,” he said. “These guys are really involved and happy to meet with the public to show that they believe in these products.” 

Bronstein also said that he felt the “bites” brought some fun back into cannabis. “Some of these brands are so serious. It’s cannabis. Let’s lighten up and bring back the fun,” he said. 

The merriment continues as the two fighters teamed up for a hilarious holiday themed video. 

Carma is apparently a happy b**ch.


StaffNovember 10, 2022
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The Daily Hit is a recap of cannabis business news for Nov. 10, 2022.

ON THE SITE

Tyson 2.0 Creates Parent Company with Ric Flair

TYSON 2.0, legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s premium cannabis brand, and Ric Flair Drip, world-renowned pro-wrestler Ric Flair’s cannabis line, announced  that they are joining forces under a new parent company, Carma Holdings LLC. Additionally, TYSON 2.0’s board of directors will transition to Carma, with the announcement of the addition of attorney Alex Spiro. Read more here.

Aurora Cannabis Flexes Tightened Balance Sheet Even as Sales Fall

Canadian cannabis giant Aurora Cannabis Inc. (Nasdaq: ACB) (TSX: ACB) saw fiscal first-quarter net revenue for medical cannabis fall 23% year-over-year to C$36.6 million, and down 14% over the quarter, while adult-use cannabis revenue fell 28% year-over-year to C$13.7 million. Read more here.

Glass House Brands Delivers on Optimistic Q3 Forecast

Glass House Brands Inc. (NEO: GLAS.A.U, GLAS.WT.U) (OTCQX: GLASF, GHBWF) set big expectations for the third quarter – and then promptly delivered. The vertically integrated operator reported revenue of $28.3 million for the quarter, up 72% versus the second quarter and up 65% from the same period a year ago. Read more here.

Leafly Revenue Edges Up, Even After Steep Layoffs

Stock for Leafly Holdings Inc. (Nasdaq: LFLY) was up 6% on Thursday after the bell, when the company reported financial results for the third quarter showing revenue in line with expectations. Revenues totaled $11.8 million, up 8.1% over the third quarter last year, in line with Yahoo Finance’s average analysts’ estimate of $11.75 million. Read more here.

Colorado Green Lights Certain Psychedelics with a Slim Victory

Voters in Colorado passed a ballot initiative that would permit adults 21 and older to possess certain psychedelics and create a framework for state-licensed psilocybin “healing centers.” With 88% of the vote counted, Proposition 122 garnered 51.4% of the votes, a margin it maintained throughout Wednesday. Read more here.

Additional earnings announcements:

IN OTHER NEWS

Silver Spike Investment Corp.

Silver Spike Investment Corp., a specialty finance company that was formed to invest across the cannabis ecosystem through investments in the form of direct loans to, and equity ownership of, privately held cannabis companies, today announced that for the three months ended Sept. 30, total investment income was $1.2 million. Read more here.

Charlotte’s Web Holdings

Charlotte’s Web Holdings Inc., the market leader in cannabidiol hemp extract wellness products, announced a new distribution agreement with Stark Foods International, a distributor of European specialty food and beauty products to grocery and retail. In total, Stark Foods reaches nearly 15,000 doors through its multi-broker network. Read more here.

Columbia Care

Columbia Care Inc. (NEO: CCHW) (CSE: CCHW) (OTCQX: CCHWF) (FSE: 3LP), a cultivator, manufacturer, and provider of cannabis products in the U.S., opened Cannabist Carytown in Richmond, the company’s 85th active dispensary nationwide and fifth in Virginia. The company plans to open 12 dispensaries in the state. Read more here.


Debra BorchardtNovember 10, 2022
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TYSON 2.0, legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s premium cannabis brand, and Ric Flair Drip, world-renowned pro-wrestler Ric Flair’s cannabis line, announced  that they are joining forces under a new parent company, Carma Holdings LLC. Additionally, TYSON 2.0’s board of directors will transition to Carma, with the announcement of the addition of attorney Alex Spiro.

Co-founded and led by Mike Tyson, chief brand officer, Chad Bronstein, chairman and president, and Adam Wilks, chief executive officer, TYSON 2.0 and Ric Flair Drip have generated $50 million in revenue since launching one year ago and are forecasted to reach $160 million in revenue in 2023. Through a vast network of industry partners, including Columbia Care Inc., Verano Holdings (OTC: VRNOF) and HEXO Corp. (Nasdaq: HEXO), TYSON 2.0 and Ric Flair Drip products are now available at more than 1,000 retailers across 40 states and select provinces in Canada.

“Focused on providing high-quality cannabis and creating icon-inspired products that evoke deep consumer connection and deliver elevated experiences, Carma embodies the next generation of celebrity-driven brands committed to providing consumers with safe and effective products that appeal to a wide spectrum of tastes and consumption preferences,” Bronstein said. “By centralizing our branding, marketing and distribution efforts, TYSON 2.0, Ric Flair Drip, and the other game-changing brands in development, we will be able to scale faster to meet global consumer demand.”

In March 2022, Tyson 2.0 released the controversial “Mike Bites,” a cannabis-infused, ear-shaped edible with a bite mark – a nod to one of Tyson’s most iconic boxing matches with Evander Holyfield. The company said the demand for Mike Bites was so strong, it led it to launch new product categories this past October to include three hemp-derived verticals: Delta-8, Delta-9, and CBD offered through an online global marketplace.

“Carma Holdings is a testament to our hard work and dedication to developing brands like TYSON 2.0 and Ric Flair Drip that resonate with our fans,” Tyson said. “Carma has changed the celebrity cannabis space forever, and I look forward to collaborating with our growing team of partners so that more people can experience the healing benefits of plant medicine.”


StaffJune 30, 2022
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Cannabis advocate and former boxer  Mike Tyson’s cannabis brand Tyson 2.0 announced the close of its oversubscribed $9 Million Series A round led by JW Asset Management. Additional investors in the round include K2, Ambria Capital, Tress Capital, and Patrick Carroll. The company said that the new funds will be used to acquire more celebrity intellectual property, scale marketing efforts, accelerate distribution, and further invest in the development of Tyson 2.0’s house of brands strategy.

Tyson 2.0 Co-founder, President and Chairman, Chad Bronstein said, “Mike Tyson and our team believed early on that building high-quality cannabis brands and products backed by A-list celebrities would be a winning combination. Our model has shown early validation with robust sales and expansion of the brand to more than 20 states including several of the world’s leading operators. The next step in our journey will require us to put more capital to work, and I couldn’t think of a better set of partners than the group of investors we have assembled, highlighted by Jason Wild and the team at JW Asset Management.”

In addition to raising the capital, Tyson 2.0 announced the appointment of Nicole Cosby as its Chief Legal and Licensing Officer. Cosby also served as Chief Data and Compliance Officer of Fyllo Group and prior to this, held the position of Senior Vice President of Standards at Publicis Group. Cosby is an attorney by trade and has a background in digital advertising/data policy and brand strategy/licensing.

“I’ve had the pleasure of working with and knowing Chad and Adam for many years. I am impressed with how quickly they have scaled the business becoming one of the leading national cannabis brands on the market today. With the ability to develop additional products from celebrities like Mike TysonRic Flair, and more to come, I am confident the strong momentum can continue,” said Jason Wild, President and Chief Investment Officer, JW Asset Management.

Bronstein concluded, “This is just the beginning, Tyson 2.0 is being sought out by some of the hottest pop culture icons who are cannabis advocates and users, and want the opportunity to share their love of the plant with their fans.”

Washington

Earlier this month, Tyson 2.0 said that a collaboration with Mammoth Labs has resulted in its cannabis products being available at sixteen dispensaries across the state of Washington. Tyson 2.0 products will be in dispensaries including Cannabis & Glass, Herbery, Zips, The FireHouse and The Station locations starting June 2. Through its production partnership with Washington-based Mammoth Labs, Tyson 2.0 premium products offered will include eighths (3.5g) jars of flower in Desert Toad, Southern Toad, Tiger Mintz and Dynamite Cookie; and exclusive concentrates: diamonds and sauce in Viper Cookies, Orange Punch, Cake Crasher; and badder in Southern Toad.

“Tyson 2.0 x Mammoth Labs products will pack twice the punch for Washington cannabis consumers with our high THC strains and superior terpene profiles,” said Mike Tyson, Chief Brand Officer and Co-Founder of Tyson 2.0. “Cannabis of this craft can truly elevate the mind and spirit. I look forward to sharing my cannabis healing journey with fans across Washington.”

 


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