Vapes Archives - Green Market Report

Julie AitchesonDecember 10, 2021


In the cannabis industry, branding (which includes packaging, product makeup and thoughtful analysis of the target consumer among other things) has proven to be a major factor in promoting customer loyalty across a wide range of products. Headset’s latest report, “Cannabis Brand Loyalty: A Look At California Vapor Pens”, leads off by invoking the archival image of a plastic baggy full of musty weed traded off in parking lots and clubs. But today’s cannabis product packaging runs the gamut from the utilitarian to the wildly creative. With the horizons of the cannabis market constantly expanding, it is crucial for companies to identify the ideal consumers for their products and how to market towards them for maximum profits. 

The report defines brand loyalty as the tendency of a customer to continue to purchase from one brand loyalty is the tendency of a customer to purchase from the same brand over time. To this end, using California Vapor Pen brands as a model (a product sector that sees a high amount of brand loyalty), Headset’s report investigates three different ways to measure brand loyalty. Using real-time sales reporting, Headset’s data comes directly from partner retailers. This specific report looks at purchase patterns (or how a customer shops over time) and uses the results to paint a picture of customer loyalty. The report is careful to note that both high and low brand loyalty have their merits, citing companies who have the goal of reaching new customers in the market as those with a deliberate low brand loyalty strategy that can still yield solid profits.

Chart provided by Headset

Headset’s first strategy for measuring brand loyalty was looking at repeat purchase rates or the percentage of customers that repurchase a brand in a set time period. In California, 45% of customers re-purchase their products after 6 months. 12.6% of these customers will only re-purchase from a particular brand while 32.6% will purchase other brands in addition to their previously chosen brand. The report highlights this as significant given that people have such varied tastes and there are so many products to choose from. STIIIZY and Plug Play two vape pen brands with markedly high brand loyalty hardware are highlighted here as they both have proprietary hardware that pushes customers to repurchase their brands. However, over 50% of both brands still purchase from other brands even if they have to purchase different batteries, reflecting the aforementioned desire for variety among consumers.

Next, the report measures brand loyalty by looking at switching behaviors, which is when a customer chooses to buy a product from a brand similar to the initial brand chosen. This is a valuable metric as it helps businesses understand their own brands, how they are perceived by their, who their greatest competitors are and why. Headset’s report looks at Legion of Bloom customers and what other brands they are purchasing. The analysis showed that nearly a quarter of Legion of Bloom’s customers purchased a STIIIZY product- valuable information for both brands when considering branding strategies and how to make themselves more competitive. 

Finally, the Headset report sought to measure brand loyalty by exploring wallet share across product categories, which is the percentage of a customer’s cannabis spending that goes towards a specific brand. Nearly 40% of the average Vapor Pen consumer’s wallet share is spent on their top brand, which reinforces the high rate of brand loyalty in this product category and may prompt vape pen brands to consider strategies like proprietary technologies to capitalize on this particular market dynamic.


StaffApril 29, 2021


Unlike cigarettes, vapes do not burn. E-cigarettes were designed to help those addicted to smoking since it is associated with several health hazards. Vaping involves turning flavored liquid into vapor that you inhale. However, it is important to avoid vaping nicotine because of its undesirable health effects. Here are some of the major reasons you should vape without nicotine:

Nicotine-Free Vape is Not Addictive

Vaping nicotine is as addictive as smoking regular cigarettes. Most e-cigarette users take in more nicotine than regular cigarettes because they can buy high-strength vape juice. 

People who use nicotine vape juice regularly and stop suddenly experience withdrawal symptoms such as anxiety, depression, craving, difficulty concentrating, and some sense of emptiness. All these withdrawal symptoms make it very difficult to stop vaping nicotine e-liquid. 

Studies show that nicotine is one of the hardest substances to quit. However, reducing the level of nicotine in your vape juice can lower your addiction. But people go an extra mile into getting special cartridges to ensure that they consume a good quantity of nicotine from the products. Some also raise the e-cigarette voltage to increase the level of nicotine. 

Nicotine releases dopamine in the brain. The chemical triggers your brain to repeat one thing, which is commonly known as reinforcement. Your brain experiences a dopamine hit every time you vape nicotine. People vaping nicotine get a higher dopamine hit than smokers. This repetitive behavior leads the user into a vicious cycle of addiction.

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Nicotine can Damage Your Lungs

Nicotine covers your lungs and can cause an inflammatory response. It also affects the lung tissue that serves as a barrier to unwanted substances from reaching the lung.

Various studies also show that nicotine increases susceptibility to lung cancer plays a role in the progression of lung cancer. Nicotine can also induce breast cancer and pancreatic cancer due to its carcinogenic effects on body tissues. 

Nicotine Can Cause Poisoning

Nicotine can cause poisoning due to toxicity in people who vape a lot. Nicotine is a natural chemical responsible for tobacco addictive properties. The cases of nicotine poisoning were initially rare, but they have spiked due to the new versions of nicotine products such as vaping and pure liquid nicotine.  Using e-cigarettes and liquid nicotine are more likely to cause poisoning due to the high concentration of nicotine.

The amount of nicotine that can lead to poisoning depends on the individual’s body weight and internal body chemistry. The potential for nicotine poisoning is also higher in those who vape. 10-30 milligrams of nicotine can kill an adult, while 10 milligrams can kill a child. However, individuals with more body weight need higher concentrations to reach toxic levels.

Overconsumption of nicotine primarily affects the heart and the central nervous system. The symptoms of nicotine poisoning include vomiting, high blood pressure, dehydration, and abnormal heart rate. If you experience these symptoms, please call your doctor for emergency treatment to avoid adverse outcomes. 

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Nicotine can Affect the Unborn Baby during Pregnancy

Vaping nicotine during pregnancy can have adverse effects on the unborn baby. It can cause abnormal lung, brain, and heart development in fetuses. Nicotine can also harm the fetus’s immune system, which can affect them in their entire life. 

The effects of nicotine also impact the baby’s central nervous system. Most babies whose mothers use nicotine during pregnancy are born with asphyxia. The damages that occur in the major biological mechanisms can lead to a severe lack of oxygen, which increases the chances of SIDS, making it difficult for the child to recover from environmental stress. For the safety of your child, you should avoid vaping nicotine. 


Nicotine can Affect Mental Health

Vaping nicotine can cause impulse impact control, especially to young adults whose brains are not fully developed. Some of the common risks include memory loss and mood disorders. 

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The part of the brain that controls cognitive behavior isn’t fully developed during adolescence, and vaping nicotine inhibits its development. This can affect brain circuits that regulate attention and learning. Hence, young adults and adolescents are at a higher risk when exposed to nicotine. 

Nicotine Can Be a Gateway Drug

Nicotine is addictive and can be a gateway drug to more potent drugs. Most people who vape nicotine are likely to use alcohol, which is associated with risky behaviors. While vaping is a safer way of consuming nicotine, you can choose to vape nicotine-free vape juice, which is safer for your health.


Final Word!

Vaping is much safer than smoking, and most people who want to quit smoking switch to vaping. However, the safety of vaping also depends much on what you are vaping. If you want to vape nicotine, then consider lowering your nicotine intake until you can quit. 




Julie AitchesonMarch 24, 2021


Monday, March 22, 2021, was an important day for the vape industry, marking the comment period deadline for revisions to the Preventing Online Sales of E-Cigarettes to Children Act, which were included in the 2021 omnibus spending bill recently passed by Congress. These changes prohibit Electronic Nicotine Delivery Systems (ENDS) from being sent to consumers through the United States Postal Service, influencing other common carriers such as Fed Ex, which announced it would ban the delivery of vaping products as of March 1, 2021.

The Act was recently revised to include a mailing ban on any vape device or product whether it contains nicotine or not. The impacts of this revamped bill on the vaping industry would be seismic, with groups like the California Cannabis Industry Association (CCIA) rallying consumers to make their voices heard before the comment period ended on the 22nd.

The USPS Rule on Hazardous, Restricted, and Perishable Mail in the pending bill includes products that are legal under many states’ laws, including California’s. In a template letter provided to those who wish to speak out against the revisions, CCIA states that while “the undersigned businesses and organizations unambiguously support restricting the sale of tobacco and nicotine to minors”, the proposed changes to USPS “could unintentionally regulate products that Congress had no original intent of capturing” to the extreme detriment of small businesses across the country. “This blanket limitation on mailing nicotine products,” the letter continues, “will completely cripple entire industries, including manufacturers of hemp-derived and botanical aromatic products and services.”

Should the federal government overrule these objections, opponents argue that the impacts would be felt beyond vaping, nicotine, and cannabis consumers. The beleaguered USPS, which is already floundering in the face of falling revenues, would suffer from the decline in mail volume as well as the cost of implementing more comprehensive restrictions. Users of botanical medicines like hemp-derived CBD who rely on vaping as a delivery system would struggle with access, and companies that have shifted to reliance on mail order models, particularly during the pandemic, would lose a primary source of revenue during an especially tenuous time.

Sellers who do no register or comply with these new regulations, which are set to take effect 90 days from passage, would be subject to severe penalties, including up to three years in prison. The revised bill will require companies to take on more administrative costs, as well as the aid of legal counsel in many cases, to ensure compliance and ascertain if they will even be able to function within the new regulations.

With the comment deadline now passed, it remains to be seen whether the vaping industry will manage to turn the tide on the latest version of the Preventing Online Sales of E-Cigarettes to Children Act. A law that, according to American Vaping Association President Gregory Conley, “is not a law designed to regulate the mail-order sale of vaping product to adults; it’s an attempt to eliminate it.”


William SumnerMarch 21, 2018


Greenlane, a distributor and online retailer of vaporizer products that was formerly known as VapeWorld, announced today that it has acquired its competitor, VaporNation. Servicing approximately 9,000 independent retailers, Greenlane is now one of the world’s largest vaporizer distributors.

“We have a shared philosophy of putting clients first and offering superior customer service. VaporNation’s strong brand relationships combined with Greenlane’s make for incredible category coverage,” said Jeff Sherman, CEO of VaporNation, in a statement. “VaporNation’s performance in direct-to-consumer sales, coupled with Greenlane’s dominance in wholesale, make this transaction a natural fit. It is really gratifying to see VaporNation become a part of Greenlane.”

Over the last decade, the vaporizer industry has evolved from a small cottage industry into a billion-dollar business, thanks in part to the recent proliferation of legal cannabis across the United States. In 2017, electronic cigarette sales were estimated to have reached $10 billion, compared to $20 million in 2008.

Infographic: Vaping has Picked up Worldwide | Statista

According to a report by Research and Markets, sales of vaporizers are expected to exceed $43 billion by 2023.

With this recent acquisition, the company will expand its footprint to include eight US Cites, six automated distribution centers, and approximately 200 hundred employees.

“We’ve been hard at work and steadily growing for over 13 years now; in the past couple of years we have really pulled ahead of our competition and with this acquisition, we have sprinted ahead even further. We couldn’t be more excited to bring VaporNation into the Greenlane family,” commented Greenlane CEO and founder, Aaron LoCascio.

Under the agreement, VaporNation’s retail site,, will continue under the management of Greenlane. VaporNation’s wholesale enterprises will be absorbed into Greenlane’s operations. The previous owners of VaporNation will continue on with Greenlane in an advisory capacity for an undisclosed amount of time. Because both companies are privately held, further details of the acquisition have not been made public.

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