Verilife Archives - Green Market Report

StaffMay 31, 2022
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6min22490

Southern rock band the Allman Brothers Band has become the latest music group to create a cannabis brand. The Allman Brothers Band is launching a strain of flowered in Illinois called Chocolate Chunk. It is an indica dominant strain available in 3.5g and will be exclusively sold at Verilife dispensaries, which are owned by Pharmacann.

“The Allman Brothers Band pioneered the Southern rock sound that is synonymous with cannabis,” said Erika Salgado, Chief Marketing Officer of Verilife. “With this collaboration, our goal is to create cannabis products that capture the essence of the band.”

Dramatic Back Stage Stories

The products are marketed as enhancing life’s simple pleasures through relaxation, connection, healing, and having fun and suggesting this is a hallmark of the band’s music. However, the band was mostly known for its dramatic ups and downs.

The Allman Brothers band was formed in 1969 and was known as a jam band. It was also marred by tragedy when the leader Duane Allman died in a motorcycle accident in 1971. The Allman Brothers have stopped performing and regrouped several times over the past few decades. The band retired for good in October 2014 after their final show at the Beacon Theatre in New York City. Band member Butch Trucks died of a self-inflicted gunshot wound on January 24, 2017, in West Palm Beach, Florida, at the age of 69. Gregg Allman died from complications arising from liver cancer on May 27, 2017, at his home in Georgia, also at the age of 69. Gregg Allman was accused of being a “snitch” when he got involved in a drug charge with the band’s security manager and took a deal from the state. However, Allman maintained that he was asked to testify by Scooter Herring who agreed to take the fall for the drug charges. He was eventually pardoned by President Jimmy Carter.

Launching with flower and pre-rolls, this new product line will eventually include edibles and vapes. Verilife is operated by PharmaCann Inc., one of the nation’s largest privately held, vertically integrated cannabis companies. The products will be available beginning Saturday, May 28, at all eight Illinois Verilife locations.

“It has been the honor of my life to play in this band and it continues to be an honor to extend our brand in ways my bandmates could never have imagined,” said Jaimoe, founding member of the Allman Brothers Band. “This collaboration with Verilife is an opportunity to share the Allman Brothers Band experience with fans. We cannot wait to hear how people enjoy matter. and what it brings to their lives.”  Jai Johanny Johanson (Jaimoe) was chosen by Duane Allman to be in the band as its drummer.


Julie AitchesonAugust 3, 2020
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4min23550

The differences between Baby Boomers (i.e. those born during a marked rise in birth rate, thought to be 1946-1964) and Millennials (born 1981-1996 or thereabouts) vary from the subtle to the stark. With the common friction points of politics, economics, and culture escalating to bare-knuckled debates over human rights and life-or-death public safety issues, polarization is increasing both within and between these generations.

Marijuana dispensary chain Verilife, (a subsidiary of PharmaCann, one of the county’s largest vertically integrated cannabis companies) recently conducted a study to map just one small piece of the Boomer/Millennial divide— the difference in marijuana consumer habits between the two. 

The results of the study (which surveyed 1,000 Millennials and 1,000 Baby Boomers regular marijuana consumers) reflect not only some predictable differences (yes, Boomers are twice as likely to use marijuana in the morning), but commonalities as well, some of which have emerged during the Covid-19 pandemic. Notably, both generations report using marijuana significantly more during the Covid crisis (44% more for Boomers and 36% more for Millennials). 

The biggest difference in consumption occurs around motivation for use, with nearly half of Millennials using for recreational reasons, while Baby Boomers are twice as likely to use marijuana solely for medical purposes. This despite a discrepancy that shows that more Millennials than Boomers believe that cannabis has medical benefits. A correlation might be drawn between Boomers’ higher rate of use for medical issues and the gravity of the illnesses for which they most commonly consume: arthritis, chronic pain, and cancer.

For Millennials, the top three medical reasons are migraines, chronic pain, and managing nausea. Whether the use is medical or recreational, one in five Millennials consider themselves daily users as opposed to only 12% of Baby Boomers.

A review of the report reveals some solid differences but a preponderance of similarities as well, including inhalation as the most preferable way to consume marijuana and the fact that both generations cite relaxation, social use, and anxiety as their three top reasons for recreational use, albeit in different orders of importance. Millennials are twice as likely to use before going to a public gathering or large event to ease social anxiety– a complaint far less frequent among members of the older generation. There is only a $3 difference in monthly spending between Boomers ($75) and Millennials ($78), and only a 2% difference between the Boomers (26%) and Millennials (28%) who said they have consumed marijuana before work. The divide grows a bit larger as far as toking up with the boss is concerned, with Boomers edging out Millennials with a 16% lead.

No doubt these numbers will prove useful to advertisers when crafting their marketing strategies to lure specific demographics to their client brands, but the study also points to the possibility that marijuana may be one tract of common ground upon which Boomers and Millennials can meet without rancor, or at least quite so many scathing memes.


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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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