Wana Brands Archives - Green Market Report

StaffMay 13, 2022
shutterstock_1855501255.jpg?fit=960%2C720&ssl=1

2min1350

Women’s Leadership Award

Brands

 

Nancy Whiteman, CEO of Wana Brands

 

Nancy is CEO of Wana Brands and co-founded the company in 2010. Recently, Canadian cannabis giant Canopy Growth signed a deal to acquire 100% of the membership interests in each Wana entity for upfront cash payment of $297.5 million. This will trigger with federal permissibility in the US. Nancy remains CEO of Wana Brands. Headlines were made when Whiteman noted she would apply a significant amount of the Canopy option funds to CSR. And for years, Whiteman has championed social equity in cannabis. Wana supports the Last Prisoner Project’s advocacy and restorative justice work as a “Partner for Freedom.” Wana also launched the CannabisForJustice.com initiative, which provides trusted resources and guidelines to address systemic racism and social equity throughout the industry. Whiteman isn’t your typical cannabis CEO. The mother of two and former insurance marketing executive founded the company in 2010 when Colorado was getting its medical marijuana program off the ground and shifted to adult-use when the state was the first to get recreational online. She’s kept Wana’s leading-edge through innovation, launching Wana Quick, one of the most effective and popular quick onset products. She also oversaw the development of the Optimals line, including Wana Fast Asleep and Wana Fit, which leverage rare cannabinoids and proprietary terpenes blends. In March, she will lead Wana Brands in introducing the launch of Wana SPECTRUM Live Rosin Gummies in Colorado, available in four distinct flavors. With fast-acting effects, these live rosin gummies are the first of their kind in the cannabis marketplace.


Julie AitchesonApril 28, 2022
shutterstock_1855501255.jpg?fit=960%2C720&ssl=1

8min3511

On Thursday, April 26th, the first-ever Green Market Report Women’s Leadership Awards ceremony was held at The Green Market Report Women’s Summit in Manhattan, NYC to honor female and female-identifying cannabis professionals in categories ranging from Cultivation to Activism and Politics. 

The Women’s Leadership Award in the Brands category went to Nancy Whiteman, CEO of Wana Brands. Honored for her adroit management of Canadian cannabis company Canopy Growth’s acquisition of 100% of each Wana entity as well as her commitment to social equity in cannabis, Whiteman was also lauded for her innovative new product lines and product development. Khadijah Tribble, Vice President of Corporate Responsibility at Curaleaf, (OTC: CURLF) received the Women’s Leadership Award in the MSO category. A highly-respected expert on equity and inclusion in cannabis, Tribble created and runs Rooted in Good, one of the most robust corporate responsibility programs in any industry, and is also the founder of Marijuana Matters, a cannabis education and advocacy incubator. 

The Women’s Leadership Award in Marketing went to Natalie Shaul, Co-Founder and VP of Marketing at Springbig. Shaul was instrumental in Springbig’s pivot to cannabis and is known as a trendsetter, job creator, fundraiser and changemaker in the industry. Shaul has helped thousands of cannabis retailers while her business has created more than 80 jobs across South Florida while providing discounted services to support veteran and minority-owned cannabis businesses.

Kim Rivers, CEO of Trulieve Cannabis Corp., was given the Women’s Leadership Award in the C-Suite- Public Company category. She is the only female CEO of a publicly traded company in the cannabis space. A former lawyer, Rivers has since spearheaded the largest cannabis acquisition deal to date with Trulieve’s purchase of Harvest Health & Recreation. Rivers was also instrumental in Trulieve’s Environmental, Social and Governance report, the first of its kind from an American MSO. The award for Women’s Leadership in the C-Suite Private Company category went to Ralina Shaw, founder of House of Tyne and leadership team member of 4thMVMT, a leading social impact organization with a mission to support those disproportionally impacted by cannabis laws. She is also one of the few BIPOC executives in the PR and Retail space.

Founder and CEO of Women Employed in Cannabis (WEIC) Kyra Reed was given the Women’s Leadership Award in Activism/Politics for her helming of the largest association for women working in cannabis, psychedelics, hemp & CBD. Named as a “Social Media Pioneer” by Entrepreneur Magazine, Reed has grown WEIC into a 15,000 member organization as well as the premiere brand and international organization dedicated to empowering women to achieve their goals.

The Women’s Leader Award for Cultivation went to Joyce Cenali, COO of Sonoma Hills Farm. Under Cenali’s leadership, Sonoma Hills was the first farm to be recognized as “organic comparable” as designated by CCOF’s OCal program. She co-founded an Emerald Cup-winning organization and supports female founders innovating in cannabis with a mission to advance a regulatory model that unites capitalism and inclusion. Chanda Macias, PhD, CEO of Ilera Holistics, took home the award for Women’s Leadership in the Science category, in no small part for her role as the first Black woman medical cannabis operator as CEO of National Holistic Healing Center—the largest medical marijuana dispensary in Washington, D.C.  She is also Chairwoman of the Board of Managers and CEO for Women Grow and First Vice Chair of the National Cannabis Roundtable Board.

Narmin Jarrous, Chief Development Officer at Exclusive Brands, won the Women’s Leadership Award in Social Equity. Jarrous’s social equity program partners with organizations like the National Birth Equity Coalition and The Last Prisoner Project while also helping Social Equity Applicants gain their licenses. Jarrous is also a mentor, educator, speaker, and advocate for women of color in the industry. Ronit Pinto, founder of Honeysuckle Magazine, took home the Women’s Leadership Award in Media. Honeysuckle has gained national distribution and also created Honey Pot Magazine, a sister print and digital publication focusing exclusively on cannabis and hemp issues.

Wendy Bronfein, Co-founder, Chief brand Officer and Director of Public Policy at Curio Wellness was honored in the Dispensary category. Bronfein drives the company’s legislative agenda across multiple states and oversees the brand as well as all corporate communications. She also helped initiate Curio’s Wellness investment Fund and a program to provide start-up capital for minority business-owners to open their own Curio franchise locations. The Women’s Leader Award for Public Relations went to Shawna Seldon McGregor, founder and CEO of Maverick Public Relations. She represents businesses across all sectors and is recognized as one of the most effective cannabis agencies in the industry. MacGregor has provided pro bono PR work and has served on the boards of numerous charitable organizations.

Honorees were nominated by colleagues from across cannabis sectors. Almost a hundred nominations were reviewed by industry insiders before they decided upon the twelve women executives and entrepreneurs to receive these special awards spanning several areas within the cannabis industry. 

 


StaffOctober 14, 2021
wana-brands_web.jpg?fit=900%2C550&ssl=1

3min970

Canopy Growth Corporation (TSX: WEED) (NASDAQ: CGC) is buying Mountain High Products, LLC, Wana Wellness, LLC and The Cima Group, LLC (collectively, “Wana” and each, a “Wana Entity”) in a deal valued at $279 million. Like other U.S. acquisitions byCanopy Growth the deal is dependent on federal legalization in the U.S. Wana is the #1 cannabis edibles brand in North America by market share.

Today’s announcement reflects the culmination of more than a decade of hard work, dedication and vision put forth by our employees and partners, as well as an unwavering commitment to the plant and -our customers,” said Nancy Whiteman, CEO and Cofounder of Wana Brands. “We have long considered what the next phase of our growth might look like, and this deal is not only a great testament to our focus on bottom line growth and fiscal diligence, but also to the value we believe Wana can bring to Canopy and its shareholders now and in the future. We have met many partners along the way over the past 11 years, but none have felt like the best and right fit until today. We are incredibly humbled and honored to be part of what Canopy Growth is building in terms of the future of this industry.”

Wana is the leading cannabis edibles brand in North America based on market share, with the largest multi-market presence of any independent edibles brand across the U.S. gummy market, and #1 share of the Canadian gummy market. Based on Canopy Growth’s consumer research, edibles are expected to continue to serve as the primary point of entry for new consumers into the THC category and as such having a leadership position in the gummy category is critical.

“As we establish Canopy Growth as the world’s leading cannabis company, acquiring the #1 cannabis edibles brand in North America will serve to strengthen our market position in both Canada and the United States,” said David Klein, CEO, Canopy Growth. “The right to acquire Wana secures another major, direct pathway into the U.S. THC market upon federal permissibility, and in Canada we’ll be adding the top-ranked cannabinoid gummies to our industry-leading house of brands. We’re confident in the future growth of the edibles category and the tremendous opportunities with Wana.”

 


Debra BorchardtDecember 12, 2018
senate.jpg?fit=960%2C643&ssl=1

8min40228

This story was updated on December 11, 2018.

The 2018 Farm Bill has passed in the U.S. Senate with a vote of 87-13. The legislation goes to the House next for a vote and if it passes there, it will head to the President’s desk to be signed. Hemp will be switched for review to the Department of Agriculture and away from the Justice Department.

Language that would ban people with felony convictions from working in the hemp industry was amended so that the ban would end 10 years after this legislation is passed.

Hemp farmers and CBD-related companies will benefit the most from the passage of the Farm Bill. CBD or cannabidiol is derived from the cannabis plant but has none of the psychotropic effects of THC. In The Farm Bill, there is language that amends the Controlled Substances Act and legalizes CBD. The passage reads as follows:

‘(B) The term ‘marihuana’ does not include— 10 ‘‘(i) hemp, as defined in section 297A of the 11 Agricultural Marketing Act of 1946; or 12 ‘‘(ii) the’’. 13 (b) TETRAHYDROCANNABINOL.—Schedule I, as set 14 forth in section 202(c) of the Controlled Substances Act 15 (21 U.S.C. 812(c)), is amended in subsection (c)(17) by 16 inserting after ‘‘Tetrahydrocannabinols’’ the following: ‘‘, 17 except for tetrahydrocannabinols in hemp (as defined 18 under section 297A of the Agricultural Marketing Act of 19 1946)’’.

It is expected to be removed from the DEA’s schedule 1 list to schedule 5, which is the lowest level and would lift the DEA’s restrictions. CBD products have already begun to explode in the marketplace in anticipation of these changes.

“The cannabis industry is closely watching the outcome of the Farm Bill. And while we are seeing a lot of startups try to move in, nobody is better suited to operate in this market than experienced licensed cannabis manufacturers,” said Nancy Whiteman, founder, and CEO of Wana Brands, makers of cannabis-infused products.” Marijuana-infused producers have been perfecting precise dosing, testing, and supply chains for the past decade, and these companies will lead the way in the next generation of CBD products.”  Wana Brands has the leading THC gummy in Colorado, but it will be producing a CBD only version in 2019.

GW Pharmaceuticals (NASDAQ: GWPH) had its drug Epidiolex approved by the FDA earlier this year and removed from the schedule 1 category. This medicine though has a very high level of CBD, unlike the mass-market versions which have fairly low levels of CBD. Plus, patients know exactly what they are getting with the prescription drug. Consumers purchasing mass market CBD products generally have no idea how much CBD is in the product or how it was manufactured.

“What is known about CBD is only the tip of the iceberg,” said Lisa Richards, co-CEO, L’eela CBD Body Care:  Consumers are just starting to understand the benefits of CBD, and when the floodgates open, they are going to need to be educated and be their own advocates. Hemp may be federally legal with the passage of the Farm Bill. However, more importantly, where is it sourced? How is it processed? The passage of the Farm Bill is only the first chapter.” All L’eela products are made with hemp that is grown and processed in the United States.

Many companies use CBD oil that is made from Chinese hemp. In 2017, the FDA issued warning letters to several CBD companies. The products didn’t contain the level of CBD that they claimed or the companies made marketing claims about health conditions for which there was no scientific proof. With these new changes, the industry has a better chance of creating standards so that consumers can make educated choices.

The Farmers

In addition to boosting the product sales of CBD brands, the Farm Bill will benefit hemp farmers. Chase Terwilliger, CEO of CBDistillery, a Balanced Health Botanicals brand said that the biggest benefit to hemp farmers is that they will be able to buy crop insurance. Most farmers have this type of insurance to protect them from weather or anything else that could hurt a harvest. Hemp has only been approved from a research standpoint and so it wasn’t eligible for crop insurance.

There is a big desire to shift some of the Chinese production of hemp back to the United States. One reason Senator McConnell has been supporting the inclusion of hemp in the Farm Bill is that it gives tobacco farmers in Kentucky a way to keep their farms productive.

“Hemp is fairly inexpensive to grow and maintain,” he said. “But we hear from farmers that harvesting is a big challenge because the farm equipment isn’t designed to handle the product which is extremely fibrous.” Terwilliger also noted that hemp is a very absorbent plant and with China’s pollution, their hemp plants tend to have heavy metal exposure. “Consumers deserve a high-quality hemp plant,” he said.

Farmers have already begun carving out small sections of their farms to begin testing hemp. 100 acres was seen as a little risk. Now, it is expected that many farmers will quickly make the switch if the plant is legal.

Options

Terwilliger also noted that like traditional agriculture, there could soon be hemp futures. Farmers like futures contracts on their crops as it locks in a price. Options traders will buy and sell these instruments like any other agricultural product. “It will turn into a commodity that futures can trade on,” he said.


Debra BorchardtJuly 23, 2018
PLUS.jpg?fit=346%2C346&ssl=1

4min751

A new report from High Yield Insights has determined that women are the biggest fans of cannabis edible products. The Chicago-based research firm studied the cannabis consumers in the legal status and found that when it came to edibles, consumers “more likely to be lighter users (using one time or less per month), newer to using (less than 5 years), female, college educated and high-income
earners.”

The report also learned that while many users often try their first edible in a recreational setting, many medical patients al prefer this category of consumption. The study noted that 41% of the people that responded increased their edible consumption after cannabis became legal.

“To anticipate the cannabis market’s direction, companies need to understand the customer’s mindset and purchase journey. We’re finding many customers are receptive yet ill-informed or hesitant due to unsatisfactory first experiences,” said Mike Luce, co-founder of High Yield Insights. “Customer journeys may be well-worn paths in traditional consumer packaged goods but are relatively new in cannabis. By understanding how consumers make decisions, manufacturers are better able to identify ways to improve the purchase experience and, ideally, enhance their product lines.”

It’s no surprise then that the number one best selling edible product in Colorado is a gummy from a woman-owned company called Wana Brands. According to a March 2018 report from BDS Analytics, Wana recently beat other Colorado cannabis companies to become the state’s No. 1 overall cannabis brand, selling more units and dollars than any other company.

“At Wana Brands, our focus has always been on making top-quality cannabis-infused edibles that meet our customers’ needs. They can trust Wana to deliver the most flavorful and consistently effective products, and this has helped propel us as the leading Colorado cannabis brand,” said Nancy Whiteman, Founder & CEO of Wana Brands. “Every day, consumers are learning more about the benefits of CBD and are seeking out this cannabinoid, and we’ve answered the call with a new take on our popular sour gummies featuring the citrusy Yuzu.”

Edible Bans

Still, edibles have recently come under fire as some states have begun to ban such products. The California Department of Public Health’s Food and Drug Branch changed its FAQs last week and banned the use of CBD products derived from hemp. The department claims that since the Food and Drug Administration (FDA) has not approved hemp derived CBD as a safe ingredient in food, then it should not be allowed.

Just a couple of weeks ago, the Arizona Court of Appeals ruled that medical cannabis extracts called hashish did not fall under the Arizona Medical Marijuana Act and could no longer be sold in dispensaries. The ruling though could be applied to edible products made with cannabis oil which is also an extract.  The ruling is causing a great deal of confusion and it is expected to be asked to be repealed. Many edible makers in Arizona have vowed to continue producing their products.

In the meantime, brands are finding that if women are their biggest customers, then it will make sense to market their products towards them. Hopefully, that doesn’t mean pink packaging and curly script fonts.


StaffMarch 27, 2018
daily_hit004.png?fit=1200%2C500&ssl=1

4min1130

Here are the cannabis news briefs for March 27, 2018:

Personnel Changes

Acreage Holdings

Acreage Holdings, has hired Glen Leibowitz as its new Chief Financial Officer, as well as promoted George Allen to President. Mr. Allen most recently served as the Acreage Holdings CFO. Leibowitz, who brings over 20 years of finance and accounting experience to his new role as CFO, will play a critical part in Acreage’s upcoming IPO. In his previous positions, Leibowitz led financial reporting and compliance efforts at Apollo Global Management LLC (NYSE: APO) and led a global IPO team at PwC LLP (PricewaterhouseCoopers). His expertise in building and scaling operations, improving controls, and managing accelerated business growth will ensure that Acreage’s existing portfolio stretching across 11 different states continues to flourish.

 True Leaf Medicine International Ltd.

True Leaf Medicine (TRLFF) announced today the formation of the True Leaf Medical Advisory Board under its Chief Scientific Officer, a team of three leading B.C. medical practitioners committed to advancing integrative healthcare with cannabis. Dr. Chris Spooner, a respected naturopathic doctor, and champion of integrative medicine will lead the MAB in his role as Chief Scientific Officer. Dr. Spooner will be joined by Dr. Caroline MacCallum and Dr. Zeid Mohamedali, two of the most progressive medical doctors advising the cannabis industry today.

UA Multimedia, Inc.

UA Multimedia (UAMM)  announced that it has accepted Lou Klein’s resignation and concurrently appointed Michael Lajtay as the Company’s President and interim Chief Executive Officer.  The transition will take effect on March 30, 2018.

Mr. Lajtay is currently a consultant for SupraAlgae, Inc., a manufacturer of unique soil conditioners targeted at the cannabis market.  He is also involved with cryptocurrencies in various capacities since 2014.  He has served as a cryptocurrency consultant, trainer, and speaker as well as participated in numerous initial coin offerings (ICOs) and has helped launch several sophisticated mining operations.

Patent Time

NanoSphere Health Sciences Inc.

NanoSphere Health Sciences (NSHSF) announced that its flagship subsidiary, NanoSphere Health Sciences, LLC, has been granted Patent No. 9,925.149—which covers the core technology behind the production of the NanoSphere Delivery System™—by the United States Patent and Trademark Office.

The patent broadly encompasses the formation and manufacturing of the NanoSphere Delivery System™ for the delivery of cannabinoids, pharmaceuticals, nutraceuticals, cosmeceuticals and other biological agents. NanoSphere’s groundbreaking NanoSphere Delivery System™ nanoencapsulates a broad range of bioactive compounds in a protective membrane, transporting them rapidly and effectively to the bloodstream and cells for greater efficacy. This delivery platform is a breakthrough in pharmaceutical, cannabinoid, nutraceutical and cosmeceutical supplement delivery. It makes the nanoencapsulated agents safer and more bioavailable, reducing adverse effects by delivering precise doses of smart nanoparticles to target sites.

Wana Run?

Wana Brands

Colorado’s No. 1 selling edibles brand Wana Brands has announced a year-long partnership with long-distance runner Flavie Dokken to help promote the health benefits of cannabis as a natural alternative for recovery and pain relief among the athletic community.


Choose Your News

Subscribe to the Green Market Report newsletter that gives you original content delivered straight to your inbox.

 Subscribe

By continuing I agree to your Privacy Policy and consent to receive relevant newsletters and other email communications on events, editorial features, and special partner offers from Green Market Report. I can unsubscribe or change my email preferences at any time.


About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


READ MORE



Recent Tweets

@GreenMarketRpt – 12 hours

New Colorado Rules: More Packaging Mandates, But Also Supply Chain Flexibility

@GreenMarketRpt – 12 hours

Michigan Gov. Whitmer Makes Marijuana Top Cop’s Role Permanent

@GreenMarketRpt – 17 hours

Michigan Man Who Halted Some NY Licensing Suing Los Angeles

Back to Top

Choose Your News

Subscribe to the Green Market Report newsletter that gives you original content delivered straight to your inbox.

 Subscribe

By continuing I agree to your Privacy Policy and consent to receive relevant newsletters and other email communications on events, editorial features, and special partner offers from Green Market Report. I can unsubscribe or change my email preferences at any time.