The latest internet-spawned holiday always catches me by surprise. If it weren’t for hashtags and product promotions, I would drift through occasions like National Rotisserie Chicken Day (June 2) and National Underwear Day (August 5) in a state of blissful ignorance. This nearly occurred in regards to Self-Care Day until an email mentioning the latest and greatest in CBD self-care products to celebrate June 24th hit my Inbox. Unlike the many monetized holidays created by Madison Avenue, Self-Care Day is an initiative of Crisis Text Line, an international organization that provides free crisis counseling to individuals suffering from everything from pandemic stress to emotional abuse.
The Self-Care Day website expands the typical “pedicure and bonbons” definition of self-care to encompass therapeutic experiences like community connection, time in nature, and creative expression. CBD is not specifically mentioned, but botanicals like CBD have gained significant popularity as a way to incorporate self-care into daily routines, especially during this time of civil unrest and Covid-19. Publicist and entrepreneur Melissa Vitale, who represents many clients in the cannabis industry, shares the sentiment of many dedicated CBD enthusiasts. “Between business, socializing, and supporting those causes and people close to me, I would be out of energy if I didn’t take the time to refill it. Sometimes the harder I work or the busier a season I have, the more indulgent my self-care needs to be. It’s a gentle balance of hustle and self-care that keeps me at my sharpest.”
With the multiple demands of work, family, community involvement, and the day-to-day stressors of these extraordinary times, symptoms like anxiety, stress, and sleeplessness abound—symptoms for which CBD is an ideal remedy, and not just in capsule or tincture form. For self-care that doesn’t come with any day-after regrets, SipCozy offers an alcohol-removed wine infused with broad-spectrum hemp extract. Their first beverage is a low-calorie grenache blend rosé perfect for beating a summer heatwave or paired with a bubble bath to soak away the stress.
While you’re at it, slip into a Masquerade CBD Collagen Facial Mask from Her Highness, saturated in a highly absorbable CBD serum to fight wrinkles and soothe weary skin. (The company is offering a site-wide 30% discount from July 20-24 in observance of Self-Care Day with code HighlyPampered30.)
For self-care that doesn’t require refrigeration or looking like the Phantom of the Opera, New Highs offers a topical CBD roll-on with essential oils and 100mg of CBD extract to soothe the nervous system and nourish the senses. With an additional $50 donation, New Highs will supply a healthcare professional with a 700mg tincture and throw in a topical roll-on for free. If treats are more your speed, Wana Wellness is offering 10-count packages of their Mango and Strawberry CBD gummies at $19.99 per pack for a cost-conscious self-care snack. So whether you choose to sip, spa, snack, or roll on your version of CBD self-care this July 24th, a range of tempting options are just a quick click away.