
Jared Mirsky, CEO of leading cannabis marketing company Wick & Mortar says too many cannabis companies spend millions on creating their products and then drop the ball at the last mile when they don’t spend on marketing their product. With hundreds of brands entering the cannabis retail market every month, Mirsky says it’s imperative to make your brand stand out. Green Market Report caught up with Mirsky at the Cannabis Learn event in Philadelphia. Watch the full interview here and on our YouTube channel.