Gia Morón is the Founder & CEO GVM Communications, Inc a public relations, brand strategy and business development firm. She launched the company on April 20, 2012. The firm’s client base ranges from small to midsize firms to successful entrepreneurs. Ranked in Forbes in 2019 as one of the leading PR firms in cannabis, Gia and her team work closely with lobbying firms, policymakers, MSO to small operators. Her diverse team of professionals collectly have over 3 decades of experience.
In addition to GVM Communications, Gia is also the President of Women Grow, the largest professional network for women in the cannabis industry. At the company, Gia oversees the company’s day-to-day operations, internal and external communications, education programming, and strategic partnerships.
With over 25 years of experience in communications, prior to launching her firm and Women Grow, Gia was a Media Relations Officer in the Corporate Communications department for fifteen years at the investment banking firm Goldman Sachs Group Inc. Before joining Goldman Sachs, she was Director of Promotions and Publicity for six years at The Fremantle Corporation, an international television distribution and production company. Outside of her professional accomplishments, she continuously works with a number of non-profit organizations and mentors up-and-coming young women entrepreneurs across the country. She is a board member for Minorities for Medical Marijuana, advisory board member for CWCBE, and Coalition Member for Start-SMART NY. Gia currently resides in her hometown of Brooklyn, NY, with her daughter.
GMR Executive Spotlight Interview Q & A:
Full birth name: Gia Morón
Title: Founder & CEO
Company: GVM Communications, Inc
Years at current company: 9
Most successful professional accomplishment before cannabis: Instead of successful I would like to say most helpful professional experience before cannabis was working on Wall Street. The knowledge and experience I gained during my time there prepared me for the cannabis industry. But to directly answer the question, launching this company was my most successful accompaniment. I did it by myself. Self funded. No financial assistance from anyone. While GVM reflects the initials in my name, the company name actually stands for Great Visions and Minds Communicating.
Company’s most successful achievement: Lending our expertise in advising some influential people inside and outside of the industry. Seeing their brands and strategies flourish feels rewarding knowing we had a part in their success. Due to confidential agreements we cannot disclose names or details but we have full confidence in our knowledge and talents.
Has the company raised any capital (yes or no): No
Any plans on raising capital in the future? Yes, we have goals to expand into other areas of communications.
Most important company 5 year goal: Our goal is to expand to multiple communications platforms to provide service and education. COVID heightened our awareness that key tools are missing for small businesses and I strongly believe we can deliver a need to the business community as we see a necessary shift evolving.
Part 1 of 8 2018 Cannabis Trends: Female leadership on the rise.
They say the future is female, and there are few places where that is more apparent than in the cannabis industry. Once thought of as a male-dominated industry, women have quickly claimed their place as leaders in this burgeoning industry.
According to Marijuana Business Daily, women make up approximately 27% of C-Suite level positions in the cannabis industry, which doesn’t sound like much until you realize that the national average is only 23%. What is unsettling, is that in 2015 women held 36% of executive control. That is almost a 10% loss of leadership positioning in less than 3 years.
As the market matures, and continues to begin attracting more institutional capital, female entrepreneurs will have to work at keeping the industry a level playing field. And collectively, that is what the trends reveal that they are doing.
For women in cannabis, it has become a badge of honor to know that within their new burgeoning industry ready to take the globe by storm, they hold the largest percentage of ownership, management and control of any industry in the world for their gender. Therefore upon recognition of the possibility of losing that title, the women have begun to band together and work toward the goal of making cannabis the first industry in the world to achieve 50% female control.
When you drill down into specific segments of the cannabis industry, you start to see even more women in leadership positions.
For example, among cannabis dispensaries, women make up approximately 35% C-Suite level positions. That number rises even higher for ancillary cannabis brands, of which women comprise approximately 42% of executive level positions. Canadian medical cannabis company Tilray has the first female majority board of directors in the industry.
But the board room is not the only place in the cannabis industry where women are shining. Over the last few years, there has been a groundswell in the number of cannabis industry organizations made for and by women.
Perhaps the most well-known industry group for women in the cannabis industry is Women Grow. Founded in 2014 by cannabis personality Jane West, the group’s original goal was to help make the cannabis industry the first women-led billion dollar industry.
When initially launched,Women Grow was massively successful and soon dozens of chapters began sprouting up all across the country. But in recent years the organization has run into trouble; chapters have been closing and key leaders have left. Women Grow is currently in a transitional period. Hopes for a healthy, strong future have become possible for the organization with a new leadership team in place. However, the obstacles that Women Grow have faced has not stopped others from stepping in and helping to fill the void.
There are credible organizations that were created to help women in the cannabis industry in a general capacity, such asEllementa, andIndustry Power Women (IPW), that specifically bridge the gap between female entrepreneurs and the resources they require to succeed in business. Other organizations have been created to specifically help women of color, likeSupernova Women andWomen Abuv Ground.
In addition, women have come together and organized their efforts, creating groups that promote support, collaboration and solidarity. These networks are being forged through platforms like Facebook. The most popular one,Women Entrepreneurs in Cannabis, spearheaded byKadin Academy and the creator ofCannabiz Connection, provides an exclusive environment for industry-specific discussions. Members of the network are approved for inclusion based on a set of criteria intended to keep the group focused and beneficial to women in cannabis business.
Conferences and events geared specifically towards connecting and advancing a sense of camaraderie among women in the cannabis industry have increased significantly since the beginning of 2018. Workshops such as those conducted by theCannabis Women’s Empowerment Society are frequently conducted to help women navigate operation of all aspects in running a cannabis business.
On the consumer side of the cannabis industry, women are also starting to take center stage. One survey by theCannabis Consumers Coalition found that 53% of respondents were women, compared to 42% for men. Although the survey did not provide a complete snapshot of cannabis, it nonetheless underscores the growing importance of women as cannabis consumers.
Not only are there a growing number of women-oriented cannabis brands, there’s also a huge uptick in the number of investment opportunities for women. Since its founding in 2011,Pipeline Angels has helped more than 50 female-owned companies raise more than $5 million. Other services, likeEllevest, help provide the tools and assistance for women to become the investors themselves.
Recognizing the increased power of women investors, some sites have even taken to aggregating women-centered investing resources; such as37 Angels andCrunchbase.
According toForbes, fewer than 6% of decision-makers at venture capital firms in the United States are women. In 2016, while male entrepreneurs received more than $58 billion in funding, female entrepreneurs received 1.46 billion, approximately 2.5% of what men received.
In the short-term, expect to see women take charge and become drivers in the cannabis industry. This is a trend that you can see in almost every aspect of the economy, but its presence is felt most in the cannabis space where there are fewer entrenched interests than in other industries. The long-term projection for women in the cannabis industry is more or less the same as the short term. Women will continue to grow their power and influence in the cannabis industry and will most likely achieve greater equality than in other sectors of the economy.
The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis