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Anne-Marie FischerAnne-Marie FischerDecember 20, 2019


“It’s important to have data about women’s experiences in cannabis because we need to have an understanding of the baseline of how women are experiencing working in this industry,” said Jennifer Whetzel of Ladyjane Branding when we caught up with her about the recent launch of the Women in Cannabis Study.

Whetzel, along with Wolfe Research & Consulting has taken on this ambitious longitudinal study that seeks to examine the experiences of women in cannabis across the globe. “Once we have a baseline, then we can figure out what we need to do to make this a more inclusive industry,” says Whetzel.

This study digs deep. From barriers to entry and success to the experiences of sexual harassment and discrimination, to whether they feel that cannabis is an equitable industry, this study seeks to blow all we know, and believe, about experiences of women in cannabis out of the water.

Much like a lot of the research in the cannabis industry, anecdotal data has ruled. In some ways, the lack of clinical research in cannabis has gotten us away from valuing qualitative data when looking for insights into particular issues in the cannabis industry.

“By asking these questions in a scientific way following established research methodology, then we can transform what would be viewed as an anecdote into data,” said Dr. Nicole Wolfe of Wolfe Research & Consulting, “We can then take that data, analyze it and present it in a way that provides real information and a real understanding of the landscape. That’s what is needed by business leaders, stakeholders, decision-makers and policymakers to create change, or motivate changes in behavior.”

The study leaders have a goal of collecting a minimum of 300 responses to start their official reporting and research dissemination strategy, having reached half that goal already (150 respondents), less than 10 days after the official launch. The overall goal is to collect over 1,000 responses. The study is set up to collect both quantitative and qualitative data that can be coded to provide more concrete data based on women’s stories and insights.

We asked Whetzel for a peek into some of the data that the study has collected so far. Here are some of their findings:

Treatment of Women of the Industry

Of the 150 respondents, 67% believe that women are not treated equitably in the cannabis industry, with 66% of respondents saying that they feel they are taken less seriously because they are a woman. 51% of respondents have experienced a lack of support or bullying within the cannabis industry. In particular, respondents identified a lack of support and bullying from other women as a specific concern. In Whetzel’s reflection on this data, she suggests that “maybe we need to learn better skills and how to work and live with compassion.”

Barriers to Entry

The study asked participants to identify the barriers to entry that they have identified when trying to break into the cannabis industry. “Being taken seriously” is the sentiment that is leading the barriers to entry pack, with “Obtaining resources and funding” coming up as a close second. In order, the other barriers to entry that were ranked include:

  • Balancing personal and professional life
  • Low pay
  • Discrimination and lack of respect
  • Finding the right position
  • Fear of failure

Undervaluing Time and Efforts

It’s common for women in cannabis to undercharge or undervalue their time and contributions. In fact, 73% of the respondents say that undercharging or undervaluing their time has negatively impacted them professionally, and have identified the development of negotiation skills as a necessary tool for them to move forward professionally. Most women identified that having an industry mentor would be helpful for their development, but also identified that there is a lack of formalized programs or avenues for obtaining a mentor.

Identifying a Significant Gap

Among the things that have most surprised Whetzel and Wolfe is the overwhelming response from women who identify as White, with 70% identifying as heterosexual. “The majority of the respondents are white CEOs and business owners. That will not tell us the whole story,” says Whetzel. “We need at least a thousand surveys from a diverse audience so that we can drill down into the data to compare the experiences of women across marginalized communities.”

Marijuana Business Daily released its annual “Women and Minorities Report” earlier this year that indicated that at least 51% of the cannabis industry is owned and controlled by racial minorities. Whetzel recognizes that we need to capture these audiences as well, and hopes that the study will be adopted by BIPOC  groups, the LGBTQ community, and other special interest and niche groups within the cannabis space.

Get Involved

The study is only just beginning. Considered “a living history”, the study will remain open until January 10, or until they have received the minimum number of respondents to begin reporting. At that time, the researchers will set a strategy for reaching more diverse audiences. The research dissemination strategy includes social media, thoughtfully produced videos, a quarterly report, and an annual report.

To participate in the study, visit: https://womenincannabis.study/

The study partners are also accepting sponsorships and partnerships to help this study move forward, collect more responses, and increase the budget for qualitative interviews. “We only budgeted for twenty-five qualitative interviews and so far a hundred have raised their hand asking to tell their story in more detail,” says Whetzel. “We need sponsors and supporters to help pay to interview, transcribe and analyze the data.”

Visit https://womenincannabis.study/ to get involved as a participant, study partner, or sponsor.

What are Whetzel’s hopes for this study? “By collecting data and creating knowledge on this topic, the study will help to determine the education, policies, procedures and actionable recommendations that can help make the industry a welcoming space for everyone.”

The goal is to repeat this study on an annual basis so that the researchers can track the progress of the initiatives to create change in the industry. Future plans include an examination of “allyship”, particularly how men support women’s growth and development within the industry.

Be a part of living history and be the change you want to see for women in the cannabis industry.




Video StaffVideo StaffMay 30, 2019


The Economics of Cannabis & Women-led Businesses panel was held on May 7 at the Green Market Summit in Chicago. Women lead almost 30% of the businesses in cannabis and the opportunities are there. The group of distinguished women reviews the best sectors to build a business and how to obtain the capital for your company to thrive and grow. The moderator was Lori Ferrara, Founder -Treehouse Ventures is joined by Tracy Mason, Chief Strategy & Innovation Officer – Cannacraft, Tahira Rehmatullah, CEO – MTech and Amy Margolis, Founder – The Initiative

Debra BorchardtDebra BorchardtMarch 25, 2019


The only female member of NYMCIA President Hillary Peckam Resigns as President of the Cannabis Organization.

Full legalization in New York State seems to have hit a road bump. What looked like a done deal when Governor Cuomo said he wanted to see some legislation this year, now looks as if it could be stalled. Supposedly a disagreement over diversity amongst the licensees has caused some politicians in Albany to push back. New York State Assembly member Crystal Peoples-Stokes has stated that her position is that adult-use marijuana will not be implemented in New York State if it is not inclusive of equity.

The New York Medical Cannabis Industry Association (NYMCIA) seems to agree in principle, but the actions taken by the state and by the NYMCIA spell a different story altogether. Hillary Peckham, the only women-led licensed cannabis operator in the state recently resigned as President of the organization. Her company Etain Health is on the endangered list of cannabis companies in the state and it seems the state has made no serious moves to make sure that the only woman-owned company survives. It makes public statements that it wants to make sure there is diversity, but the actions the state actually makes are just the opposite. Peoples-Stokes and New York State Senator Andrea Stewart-Cousins, both supporters of diversity in cannabis did not respond for a request to comment.

The First Five

Etain is one of the original five licensees in New York and remains a family-owned business. It is the only female-led company in the state. Most of the original five have been bought out by larger multi-state operators known as MSO’s. Many were forced into that situation because the laws in New York’s medical marijuana program were so restrictive that patients didn’t sign up. It’s not cheap to run a cannabis company, much less one that has few patients to service. The hope for the original five was that they would be well positioned to become recreational operators one day.

Then the state decided that five licensees weren’t enough, even though those five were barely surviving and expanded the group to ten. Now the state is considering legalizing adult use cannabis and it looks as if it is considering a competitive bidding process -including an auction in order to get recreational licenses. The existing medical license holders will have to compete with others resulting in the pioneers receiving little advantage for blazing a trail as settlers come swooping in.

While the number hasn’t been confirmed, Peckham said the auction fee is expected to be quite high. That is based on a comment from one of the New York politicians who said that the $10 million that California asked for was “too low.” Peckham said that amount would be almost impossible for Etain to raise and if she doesn’t get a recreational license, it is pretty much game over.

The auction fees are intended to be used to pay for the department that will oversee the marijuana program and possibly provide incubator money and loans for minority and women-owned businesses. Peckham noted the hypocrisy of borrowing money from the department you’ve just funded through auction fees.

Just Raise The Money!

Every day there are headlines about cannabis companies raising millions of dollars, so the general response to Etain’s complaint about the potentially high cost of entering the auction is met with the response to ‘just to raise some money.’ Peckham explains the problems with that simplistic response.

Investment = Loss Of Company Control

“If I take money from an investor they will want ownership of the company and then it will cease to be a woman-owned company. Something that is very important to me and at the core of our mission at Etain,” she said. Plus, it’s well known that women-owned companies have a harder time raising money than male-led companies. That is why women-owned funds have sprung up to help their peers, but Peckham noted that these funds wouldn’t be able to deliver the amount of money she needs.

NYS Loan Rejected

The next suggestion for Peckham was to borrow the money. Peckham did apply with the Community Economic Development Department for a loan but was rejected because she worked in cannabis. Rafael Salaberrios, Vice President of Economic Revitalization told Peckham in an email, “It was a very difficult decision for us to make, but after conversations with the New York State Department of Financial Services(DFS) it was concluded that JDA Is not equipped to handle the necessary monitoring required by the Feds on Marijuana projects. JDA does not have the expertise or the manpower DFS thinks is needed to move forward.”

NYMCIA Incubator Loan

The NYMCIA suggested that the group pony up for a fund to help women-owned and minority cannabis businesses in incubator money. On the surface, this sounds like a great idea. Unfortunately, the irony of the only woman-led company (there are no minority-owned cannabis companies in New York) putting money in a fund that she would then be asking to receive money from seemed to be lost on the remainder of the group. She was derided as “cheap” by one of the male members of the group. The proposed pledge was $2.5 million.

Her only option was to resign from the group in order to try to take advantage of the fund. “They didn’t seem to understand the inherent conflict of interest or that I would be donating to a fund and then turning around and asking for money from that fund. Not only that, the contribution to the fund was probably going to escalate,” said Peckham. She had joined the association by pledging $50,000 but was now being asked to bump that up to $2.5 million for the fund. In her resignation email, Peckham wrote, “Etain cannot commit to ongoing or escalating financial commitments for a program that creates conflicts for requirements…We must conserve our capital for targeted purposes to remain sustainable in this industry.”

NYMCIA Says Nothing

Adam Goers, Vice President of Corporate Affairs at Columbia Care, a multi-state operator that is expected to become a publicly traded company this year, is chairman of the NYMCIA. The group did not respond to a request for comment on Peckhams resignation. NYMCIA recently stated that it asked fellow MSO MedMen Enterprises Inc. (MMNFF) to resign from the Association following a lawsuit filed by the company’s former CFO James Parker, in which Parker alleged CEO Adam Bierman had made derogatory comments.

“The Association has a zero-tolerance discrimination policy for any of our members who engage in this type of despicable behavior,” NYMCIA representatives said in a letter addressed to Gov. Cuomo, state Senate majority leader Andrea Stewart-Cousins and Assembly speaker Carl Heastie. MedMen confirmed that it had not resigned from the group and was still a member. Of course, seeing Etain go under just means one less competitor for the group.


The Wholesale Market

Saving a female-led company is not only good for diversity, but it turns out it will be important to the entire New York cannabis company. Etain provides several companies with a quality product. Without her, they lose a provider. This is very important because several people have told Green Market Report that some New York cannabis companies have been bringing in product from out of state illegally. A claim that hasn’t been verified, but a review of a company’s cultivation square footage versus sales will answer that question, especially if the company isn’t buying the product from another New Yorker.

Just Say Sell

The nuclear option to just sell the company which also isn’t possible for Peckham. Once again the state in its vision for diversity stated that women-owned and minority businesses can only sell to another like-minded company. Since there are no other women-owned or minority-owned cannabis companies in New York, there is no one to sell to.


The State could insist on a residency requirement for the recreational licenses, which would help Etain. Or it could carve out recreational licenses for existing medical license holders that are not publicly traded companies. There seem to be options available for the state to protect the diversity it claims to want, so far it hasn’t pursued anything other than talk.

StaffStaffMarch 8, 2019


In honor of International Women’s Day, we decided to put together a list of the women in the industry that have collectively moved the industry forward with all of their hard work. As we could not name them all, we would like to thank and celebrate all of the women who have dedicated their precious time to the advancement of cannabis globally. It is because of each one of these ladies that this industry remains in the lead above all others as far as female leadership is concerned.

This list is in no special order. Each one of these women provide a great contribution to the cannabis industry in their own unique and badass way:

The “List”:

  1. Mara Gordon
  2. Kristin Nevedal
  3. Ophelia Chong
  4. Jamie Cooper
  5. Tiffany Bowden
  6. Elise McDonough
  7. Rosie Mattio
  8. Kristin Jordan
  9. Nancy Birnbaum
  10. Ellie Siegel
  11. SaraMitra Payan
  12. Yvonne DeLaRosa Green
  13. Leslie La Duke Banionis
  14. Anh Solis
  15. Jayn Green
  16. Terre Cutrone-lowe
  17. Mara Felsen
  18. Melodye Montgomery
  19. Emily Paxhia
  20. Tracey Mason
  21. Tahira Rehmatullah
  22. Leslie Stern
  23. Karyn Wagner
  24. Jessica Versteeg
  25. Amy Fisher
  26. Kristin Heidelbach-Teramoto
  27. Eve Lentz
  28. Alison Draisin
  29. Pamela Squatch
  30. Amanda Ostrowitz
  31. Pamela Epstein
  32. Frannie Shulman
  33. Jennifer Price
  34. Larisa Bolivar
  35. Anne Kelson
  36. Karson Humiston
  37. Beth Stavola
  38. Bonita Money
  39. Jackee Stang
  40. Jamie Pearson
  41. Jessica Billingsley
  42. Jeannette Horton
  43. Kyra Reed
  44. Heather Sobel
  45. Alice Moon
  46. Nicole Pietrangelo
  47. Nancy Biderman
  48. Sheena Shiravi
  49. Shawna Mcgregor
  50. Gretchen Gailey
  51. Olivia Mannix
  52. Andrea Burnett
  53. Adelia Lorena Carrillo
  54. Jennifer Chan
  55. Sarah Harf
  56. Karen Paull
  57. Cyo Nystrom
  58. Gaynell Rogers
  59. Lori Ferrara
  60. Lindy Snider
  61. Karen Paull
  62. Wendy Robbins
  63. Mariah Dodson
  64. Vanessa Macias
  65. Kathleen Thibault
  66. Kerri Accardi
  67. Heidi Haller Groshelle
  68. Michelle Ross
  69. Kelley Usborne Bruce
  70. Tamara Lovemelots Anderson
  71. Christie Lunsford
  72. Cait Curley
  73. Emalee Hyde
  74. Erin Lumley
  75. Luna Stower
  76. Amber E. Senter
  77. Anna Valent
  78. Jennifer Skog
  79. Dr. Lakisha Jenkins
  80. Gia Moron
  81. Dr. Chanda Macias
  82. Rosa Cazares
  83. Shaleen Title
  84. Vivien Azer
  85. AC Braddock
  86. Dr. Suzanne Sisley
  87. Lori Glauser
  88. Jennifer Sanders
  89. Whitney Beatty
  90. Devon Soloniewicz
  91. Elisabeth Stahura
  92. Bethany Gomez
  93. Julia Jacobson
  94. Anne Fleshman
  95. Stormy Simon
  96. Anne Fleshman
  97. Rosie Rothrock
  98. Natalie Shaul
  99. Kimberly Dillon
  100. Jaene Leonard
  101. Ashley Kingsley
  102. Erica Daniels
  103. Erin Gore
  104. Kyra Hoffner
  105. Molly Peckler
  106. Amanda Reiman
  107. Taylor Blake-Massive
  108. Debby Goldsberry
  109. Parisa Rad
  110. Julie Weed
  111. Anne Donohoe
  112. Talia Rubin
  113. Eliza Nova Maroney
  114. Ashley Manta
  115. Lorna Donohoe

Thank you to all of the women who do so much in our industry day in and day out. Your work does not go unnoticed and is deeply appreciated.

Happy International Women’s Day to all women around the world!

Special shout out to our Green Market Report founders Debra Borchardt and Cynthia Salarizadeh on this day!

Debra BorchardtDebra BorchardtJanuary 23, 2019


Eaze just released its 2018 State of Cannabis report giving insight into the buying habits of cannabis consumers. Eaze is a Calfornia-based cannabis delivery software company with buying history from 450,000 cannabis shoppers who have used Eaze for its delivery software service along with 4,000 survey respondents.


Some of the key findings included the breakout year for CBD (cannabidiol) products and the increase in the number of women who have become cannabis consumers. The report called CBD the “darling” of 2018 after learning that CBD consumers nearly doubled in 2018 from 2.6% to 4.8%. Part of this could be attributed to the tsunami of CBD products hitting the market and the general acceptance of the product as being mostly legal. The 2018 Farm Bill legalized CBD derived from hemp. Baby boomers are driving the increased sales of CBD products with 8.4%  of that business coming from that age group.

Women, in particular, are drawn to making CBD purchases. The Eaze report said that “Their preferred products appear to be more ‘beginner’ friendly.” The CBD-only customers reported a variety of effects from taking the product. 61% reported relaxation, while 41% reported anxiety and stress relief, while 40% reported pain relief.


In 2015, women accounted for 25% of the cannabis market and that number has jumped to 38% in 2018. “Over the past year, the total number of women customers grew 92%,” said the report. It also suggested that at this rate, women could end up equaling men by the year 2022 for consumption.

Women were most likely to purchase edibles, drops, and topicals, while men tended to buy the traditional flower and concentrates.  Gummies and the biggest edibles seller followed by bites, chocolate bars, cookies, and mints, respectively. Women also tend to consume cannabis more for personal care and sleep, while men use it for at-home entertainment and sports or exercise.


The report also determined that cannabis consumers tended to give up other things once they began to make regular cannabis purchases. Millenials reduced alcohol consumption and the Gen Z folks either quit tobacco smoking entirely or at least cut it down. All demographics said they reduced their use of over-the-counter pain relievers and prescription pain medicines. Over the counter drug purchases fell by 71% and prescription painkillers fell by 35%.

It seems by consuming cannabis, people are focusing more on the benefits of wellness. Bad habits like alcohol and cigarettes drop as consumers look to cannabis to feel better and contribute to an overall wellness behavior.





Anne-Marie FischerAnne-Marie FischerNovember 28, 2018


Staying true to their goals to be part of a history-making company that believes in a world that celebrates diversity of thought, race, gender and background, Portland’s Cura Cannabis Solutions announced the hiring of two female executives to lead their global expansion.

To make this global expansion possible, Amy McClintick moves from Chief Operating Officer to Chief Expansion Officer, while Jenny Diggles joins the Cura team as Vice President of International Expansion.

Cura, the maker of the Select brand of cannabis oils, names itself as one of the largest cannabis companies in the world.

Now with a team of 505 employees after a recent hiring spree focusing on senior and mid-level professionals, Cura has been recognized as the fastest-growing cannabis company in Portland’s history by Portland Business Journal. This year, Cura was voted one of the top 100 companies to work for in Oregon by Oregon Business Magazine.

McClintick has been with Cura since its inception, beginning in sales and operations and growing within the company to occupy the role of Chief Operating Officer and now taking on this new role that will bring the Select brands to the globe. She brings in-depth knowledge of the cannabis industry, operations, compliance and regulation with a proven ability to fast-track the company into new markets to her new position.

“The role of Chief Expansion Officer allows me to apply my experience and expertise to take Cura to the next level,” McClintic said in a company press release. The goal for her leadership is to create a focused and powerful team of sales superstars achieving history-breaking numbers for the cannabis industry.

Diggles joins the Cura team with experience in business development, fundraising, investments, and marketing in the cannabis and technology industries. With her most recent role as President of Global Expansion at MacArthur Capital LLC, she has been at the forefront of Oregon’s cannabis movement since its inception.

“I’ve always been a person who jumps at the opportunity to build something great, and this role will allow me to do just that, in an industry I care deeply about,” said Diggles in a company press release, “I look forward to bringing the Cura’s ‘Everything is Possible’ values with us around the world.”

MJBizDaily released a report on women and minorities in the cannabis industry in 2015; at the time, women held 36% of leadership positions within the industry. The same report was updated in 2017, showing this number had fallen to 27%. McClintick and Diggles’ roles will be an example to the cannabis industry for tipping the scales to include more women in executive, global-reaching roles.

“The growth of Cura would not be possible without the work of an incredible team that we’ve carefully selected,” said President and Chief Executive Officer Cameron Forni in a press release issued prior to the recruitment of new executive positions. “One of the most exciting elements of Cura is that we continue to hire the most incredible people. It is those incredible people from diverse backgrounds, genders, and ethnicities that are helping the Select brand establish itself as an integral part of the future of cannabis.”

Private Placement

Cura  also announced that it has completed a private placement funding round of approximately $75 million.
Cura’s President and Chief Executive Officer Cameron Forni said, “Since our founding in 2015, Cura Partners has now attracted more than $125 million in private capital and we are on pace to generate sales in excess of $120 million in 2018. This latest capital raise included investments from leading cannabis industry institutional investors in North America, Europe, Asia, Australia and the United Kingdom, reflecting increasing global interest in the cannabis industry and, more specifically, in our unique strategy and growth opportunities. We plan to invest the proceeds in product development, brand marketing, leadership talent and operational infrastructure to drive demand and fulfillment capabilities in the increasing number of legal U.S. and International markets.”


Video StaffVideo StaffJuly 26, 2018


They say the future is female, and there are few places where that is more apparent than in the cannabis industry. Once thought of as a male-dominated industry, women have quickly claimed their place as leaders in this burgeoning industry.

According to Marijuana Business Daily, women make up approximately 27% of C-Suite level positions in the cannabis industry, which doesn’t sound like much until you realize that the national average is only 23%. What is unsettling, is that in 2015 women held 36% of executive control. That is almost a 10% loss of leadership positioning in less than 3 years.

As the market matures and continues to begin attracting more institutional capital, female entrepreneurs will have to work at keeping the industry a level playing field. And collectively, that is what the trends reveal that they are doing.

For women in cannabis, it has become a badge of honor to know that within their new burgeoning industry ready to take the globe by storm, they hold the largest percentage of ownership, management and control of any industry in the world for their gender. Therefore upon recognition of the possibility of losing that title, the women have begun to band together and work toward the goal of making cannabis the first industry in the world to achieve 50% female control.

To read more, download the Axiswire 2018 Trend Report that can be found here.

Anne-Marie FischerAnne-Marie FischerJuly 24, 2018


“The playing field is still not level,” says Amy Margolis, founder of The Commune in Old Town Portland, Oregon, “I finally reached my breaking point of being the only woman in rooms full of men doing cannabis deals.”

Margolis’ extensive experience led her to one of her most proud endeavors in the cannabis business: The Commune and its in-house program The Initiative.

The Commune is a 4,000 square event, office and boardroom space, where cannabis women cannabis entrepreneurs thrive within the business accelerator. The space is filled with energy, inspiration, and of course, elevation. Women cannabis entrepreneurs can participate in classes, boot camps, incubator opportunities, speaker events, coworking, infused dinners, conference room rentals, and most importantly are offered the opportunity to participate in The Initiative.

The Initiative is an accelerator program specifically for women cannabis entrepreneurs and executives. Margolis developed The Initiative to rebalance the gender discrepancy in the cannabis industry.

“In this space which is competitive, capital intensive and requires businesses to be beyond nimble, having strong and stable mentors, immersive business support and access to funding is crucial,” says Margolis describing her interest in supporting women entrepreneurs, “The Initiative is aiming to be women’s educational network, mentoring system and growth facilitator.”

Margolis has had a long career within cannabis that has led her to create this intensive accelerator program for women cannabis entrepreneurs within The Commune. Named on The Political 100 and 50 Most Important Women in Cannabis by Cannabis Business Executive (CBE), and one of the 40 Under 40 to Watch in Oregon Politics by The Portland Business Journal, Margolis has long recognized the unique needs for women in cannabis.  

“After suggesting [male colleagues in cannabis] add female board members, promote women in their companies and include women in decision making, to little effect, I came to the conclusion that we could not count on men to bring women along with them,” says Margolis, “I realized that women are going to need to do this for themselves and a program like The Initiative could support them and increase their chance of success.”

The Initiative is supported by a remarkable board of directors including Dr. Amanda Reiman, Dr. Janice Knox, Rick Turoczy, Emily Paxhia, Mowgli Holmes, AC Braddock, Glynis Olson, Katie Kiernan, Joshua Goldstein, Carlos Perea, and foundational sponsors iAnthus Capital and Miller Nash. The board of directors endeavors to provide leadership, guidance and broad networking to ensure the success of every selected applicant.

“This program is really for, and I am inspired by, all of the women who have bootstrapped their businesses, withstood ever-changing regulations, created amazing and innovative products, and are still here through legalization’s challenges,” says Margolis, who is also the founder of the Oregon Cannabis Association. “After watching these women maneuver through the morass of this industry, I knew we could actually create a program that would manifest meaningful and seismic change.”

The Initiative is a by-application only program, where acceptance will be granted by the board of directors. Enrollment will be open to all women cannabis leaders nationwide on September 1, 2018, with a preference toward product makers and innovators. More information can be found at www.intheinitiative.com

The Commune will be hosting a cannabis industry open-house on Thursday, August 16 at 4pm, where those who attend can learn about the space, programming, and rental opportunities. More information about The Initiative will be available.

Cannabis consumers, businesses and investors can help address the gender discrepancy in cannabis businesses by supporting women-owned cannabis businesses and their products and services, “Unless we dedicate resources directly to women-owned and operated businesses, we will never be able to fully address these discrepancies.”


StaffStaffJuly 17, 2018


So far, 2018 has been a huge year for the cannabis industry; but where is it all heading? In AxisWire’s 2018 Cannabis Trend Report, we take a look at some of the biggest developments in the cannabis industry so far this year and provide insight as to where the market trends suggest they will be headed.

Here’s a sneak peak:

Women in Cannabis
Women are gaining greater ground in the cannabis industry. Women hold approximately 27% of C-Suite level positions in the cannabis industry. The last year has seen an explosion of industry organizations dedicated to advancing women in the industry, like IPW and Women Grow. There is also a growing number of women-owned cannabis brands, like Garden Society, as well as brands marketing specifically to women, such as Whoopi & Maya.

Cannabis Stocks
Bolstered by legal cannabis in Canada and by increasingly impotent federal enforcement in the United States, the number of cannabis companies going public is on the rise. Companies like Canopy Growth and Cronos Group have gone public on the New York Stock Exchange and NASDAQ, respectively. Additionally, several US companies are gearing up to go public in Canada; including Acreage Holdings, Dixie Brands Inc., and MJIC Inc.

Agricultural technology in the cannabis industry is set to see some big changes. Cannabis giants like Aurora and Canopy are starting to build massive grow operations and as such as are looking for ways to increase efficiency and reduce costs. Cannabis growers are beginning to favor CMH lighting over LEDs and HPS lighting, primarily due to its low costs and high Color Rendering Index Score. Automation is also an avenue that cultivators are exploring to reduce costs, including cannabis trimming robots.

Welcome to Hollyweed
Hollywood is slowly becoming more comfortable with its relationship with cannabis. Encouraged by recreational cannabis becoming legal in California, there has been an upswell of celebrity cannabis brands; such as Montel Williams’ Lentiv. Likewise, there has been an increase in cannabis-related television shows, and award shows like the Academy Awards have started allowing cannabis gift bags.

Infused Cannabis Beverages
Beverages infused with cannabis stand to be the next big thing in the industry. Several large beer companies have already expressed interest in making craft cannabis beverages; including the brewing company Lagunitas. Independent cannabis companies have also begun to branch out into the world of cannabis beverages; including a number of cannabis-based wines, such as the new luxury brand coming to market SAKA.

Blockchain and Cryptocurrency
Like other industries, cannabis has fallen head over heels for cryptocurrencies and blockchain. Due to the disconnect between state and federal cannabis laws, some companies have resorted to launching Initial Coin Offerings as a way to raise money. Additionally, larger cannabis companies have begun to develop blockchain-based software systems to help manage seed-to-sale tracking as well as point-of-sale technology.

International Trade
Cannabis’ newfound legality in Canada has led several cannabis companies to seek out international markets. A lack of infrastructure in medical cannabis markets, such as Germany, have presented an opportunity for cannabis companies to gain some short-term profit and some long-term benefits. By setting up in developing markets, larger cannabis companies have the chance to establish a footprint before local businesses even get off the ground.

Music Industry & Cannabis
A growing number of famous musicians are starting to stake a claim in the cannabis industry. Legends like Snoop Dogg and Willie Nelson have launched their own cannabis brands, and business savvy rock stars like Gene Simmons have started to make investments in this growing industry. Some aspiring musicians are also hoping to make a name for themselves by using cannabis itself to spread awareness of their music.

You can download the 2018 Cannabis Trend Report for free by clicking here.


Debra BorchardtDebra BorchardtJune 15, 2018


The ladies of cannabis are crushing it lately. From Tilray naming a woman-led board to these women and their accomplishments.

Dr. Michele Ross was just named to the board of NanoSphere Health Sciences. She has a doctorate in Neuroscience and is the author of Vitamin Weed: A 4-Step Plan To Prevent and Reverse Endocannabinoid Deficiency. In 2013, she founded IMPACT Network, a 501c3 nonprofit dedicated to clinical research, education, and advocacy on cannabis for women’s health.

Dr. Ross has helped patients around the world and she has trained the next generation of cannabis healthcare professionals. She speaks from personal experience as having been diagnosed with fibromyalgia, neuropathy and chronic pelvic pain. Cannabis was the only thing that reduced her symptoms and allowed her to return to work.

Naomi Granger announced this week that her company DOPE CFO now has students in 26 states. Granger is a former “Big 4” accounting professional with over 12 years of experience in both public and industry accounting.

Granger recognized a knowledge gap in the cannabis industry and co-founded DOPE to provide educational tools for accountants and financial professionals to enter the cannabis industry. She coaches CPA’s and other cannabis industry professionals on how to succeed as they deal with laws and regulations that vary from state to state.

Kim Sanchez Rael just launched her line of Azuca CBD edible product in New York last month. Azuca is a fast-acting chef-quality edible food additive that can be used for medical or adult-use consumption. It is a line of cannabis-infused sweeteners and syrups with flavors like almond, ginger, grapefruit, and vanilla. Rael is the CEO of the company and she has teamed with famous NYC chef Ron Silver, the owner of Bubby’s restaurant in Tribeca.

Rael joined the cannabis industry after 20 years of experience in entrepreneurial startups and venture investing experience. Rael has an MBA from Stanford and led the Flywheel investment in MIOX Corp. a water disinfection company whose technology treats water using only salt, water and power to generate a dilute disinfectant on site. She was a co-founder and investor in Qynergy, worked at Intel and served as a legislative aide in the U.S. Senate.

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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