TerrAscend Breaks Into Apple App Store

TerrAscend Corp.  (CSE: TER) (OTCQX: TRSSF) launched The Apothecarium mobile retail app for Apple (NASDAQ: AAPL) iOS devices. The service will be available in California and New Jersey. Apple changed its policy last summer to begin allowing cannabis companies with licensed businesses to place apps in the store.

“TerrAscend is a leader in leveraging technology to meet the needs of our customers,” said Jason Wild, Executive Chairman of TerrAscend. “Our proprietary app allows customers to instantly connect with our Apothecarium dispensaries while providing more choice and convenience in a personalized, digital environment. This launch rounds out our omnichannel offering, with the app seamlessly integrated into our existing retail and web-based e-commerce experiences.”

The new policy reads: “Apps that encourage consumption of tobacco and vape products, illegal drugs, or excessive amounts of alcohol are not permitted on the App Store. Apps that encourage minors to consume any of these substances will be rejected. Facilitating the sale of controlled substances (except for licensed pharmacies and licensed or otherwise legal cannabis dispensaries), or tobacco is not allowed.”

TerrAscend said that the Apothecarium app offers a way for patients and consumers to order cannabis products online. Customers have access to convenient features like live chat, order tracking and dedicated search functions to help them find the most suitable products for their needs. Apothecarium customers in California will also be able to utilize digital payment and delivery features. Users can now place orders for pickup at The Apothecarium dispensaries in Maplewood and Philipsburg, NJ, as well as delivery and pick-up orders from The Apothecarium Capitola in California. The Company expects to expand availability of the mobile app across TerrAscend’s U.S. footprint of Apothecarium locations in the coming weeks.

Other cannabis companies with apps on Apple include Weedmaps, Eaze, Leafly to name a few. Google store also allows cannabis after initially banning such efforts.

Debra Borchardt

Debra Borchardt is the Co-Founder, and Executive Editor of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Master's degree in Business Journalism from New York University.


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