Last Saturday, people all over the world came together to celebrate cannabis culture. In Northern Ireland, and the United Kingdom thousands of people peacefully marched in the streets for their right to cannabis, and in South Africa they came together under a banner of love and mutual respect, enjoying fellowship with like-minds. In Los Angeles, I was at the BudTrader Ball.
The big dream used to be getting to Amsterdam for the cannabis cup, where shops like the Grasshopper and Bulldog were on the must visit list. Now, the reality of the situation is, if you want to attend a 4/20 event in a “legal” state, you just find the one closest to you and plan a vacation. As anyone who has ever been to Los Angeles and paid attention to their surroundings knows, there are many dispensaries in the area. The peeps at BudTrader.com make it their job to let you know where these are at, if you are having difficulty spotting green crosses.
I fully understand that what is described in this article is not reality for everyone reading it. Get involved, vote, and hold politicians accountable. Cannabis policy has crossed the point of no return out of prohibition. In today’s green rush, many cannabis companies are expressing themselves and our culture through events such as those held on 4/20. They go solo, partner with like-minded brands, or reach out to the greater community outside of the cannabis space.
Each of these approaches have merit, and in their own way are impactful, based upon the goals of the company, and the people they serve. This is replicated myriad ways throughout the cannabis empire. In the City of Angels, epicenter of the cannabis industry, the professionals let their hair down for an interactive, art filled event.
The 2019 BudTrader Ball at Wisdome in Downtown Los Angeles’ Arts District “was an opportunity to meet other high-caliber cannabis industry business people, influencers, and investors in an environment that allowed us to celebrate the cannabis plant.” Said Tim McGraw, CEO of Canna-Hub.
It was an experience like no other I’ve had in the cannabis space to date. The art was exceptional, food delicious, music rocking, and cannabis plentiful. The people weren’t so bad either. I felt good to be in a proper space that was also used by the general public, not isolated from every living thing, and being able to partake in the herb without feeling out of place. It felt, normal.
***All photo credits belong to Michael Allen Howard of BudTrader.com except for the final photo which was provided by the author Ricardo Pereyda