StaffWhile many in the cannabis industry are content to coast until April, 20, there are several days during the first quarter that cause cannabis sales to get sparked up. The team at cannabis data provider Surfside pulled together some statistics on the hottest sales days for cannabis during the first quarter.
Blaise Lucey, VP of Marketing at Surfside said, “Seasonality plays a key role when it comes to cannabis sales. While every dispensary and cannabis brand knows that 4/20 is a big opportunity to connect with cannabis consumers, our analysis shows that there are many other events and holidays when cannabis consumers are most likely to be in the market to buy. Cannabis businesses that create relevant ad creative, campaigns and offers that reflect seasonal trends and real-time consumer needs are the most likely to break through the noise and drive new business during these peak sales days.”
