Recent headlines tell a story. Cannabis companies are bracing for a rough year, cutting staff across their organizations. It’s happening across companies of all sizes and in all areas.
And it’s reflected in data straight from the industry. According to a new report from Vangst, the number of people working in the legal cannabis industry fell for the first time in its history – down 2% from the beginning of 2022.
But that doesn’t tell the whole story. While the cuts are making headlines, several companies are also hiring – and many of the positions available pay well, according to WEEDAR, a loyalty and distribution platform for cannabis brands.
WEEDAR recently reviewed 2,000 vacancies on LinkedIn to find the five most in-demand jobs in cannabis – some of which pay up to $115,000.
If you were in the C-suite, you are probably getting paid pretty well, but if you aren’t you might consider one of these gigs. Especially if you are part of the cannabis workers that have been laid off recently.
Here are the top 5 roles in the budding cannabis industry, according to Weedar:
1. Cannabis sales manager, average annual salary: $113,660
Despite signals of a slowing industry, overall cannabis sales continue to rise. And sales are the engine of any business. That means that in the rapidly growing cannabis industry, sales managers are in high demand.
- 2+ years of outside sales experience.
- Knowledge of cannabis industry regulations, market trends, and competition.
- Proven ability to execute a sales strategy.
- Experience using sales management systems.
2. Cannabis marketing manager, average annual salary: $83,637
A marketing manager is responsible for the promotion and positioning of a company’s products and uses various tools and techniques to ensure that the promotion activities meet the limitations of the industry. You won’t sell it if no one knows about it.
- 1-2+ years of marketing experience.
- Exceptional project management, organization, and communication skills.
- Knowledge of graphic design processes.
- Strong critical thinking skills.
- An understanding of industry standards and regulations at a local, state, and federal level.
3. Cannabis business operations manager, average annual salary: $73,360
Charge with keeping retail operations running smoothly, operations managers handle day-to-day tasks such as hiring, onboarding, scheduling, cash handling, and inventory and compliance management.
- A degree in business administration or a related field.
- Strong leadership and interpersonal skills.
- Ability to multitask.
- Knowledge of marijuana laws and regulations.
4. Cannabis consultant, average annual salary: $67,716
Let’s face it, the cannabis industry, with its ever-changing rules can be tough to navigate without help. Cannabis consultants keep up-to-date with the latest development in the market and share their expertise with clients on the dispensary floor and over the phone.
- Experience in retail sales.
- Passion for the cannabis industry.
- Communication skills.
- A willingness to learn.
5. Cannabis delivery driver, average annual salary: $39,877
Cannabis delivery took off during the COVID-19 pandemic, and it doesn’t appear to be going away anytime soon. Connecting customers and cannabis, delivery drivers provide a valued service to thousands who need weed for medical or recreational use.
- Valid driver’s license.
- Flexibility and organization.
- Ability to pass background checks.
- Excellent interpersonal skills.