Trulieve and Wiz Khalifa Bring Khalifa Kush To Florida

Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) will launch Khalifa Kush medical cannabis products in Florida this weekend — part of an exclusive partnership with multi-platinum selling artist Wiz Khalifa.

Patients can visit any Trulieve location in Florida on October 1 for a chance to receive Khalifa Kush swag and prizes.

“I’ve always been driven to create art and products that change people’s perceptions or offer different experiences, so to me Khalifa Kush is a big part of that,” said Wiz Khalifa. “Trulieve is the perfect partner for us because of its commitment to providing the highest quality products and best possible patient experiences.”

Trulieve said that Wiz Khalifa will personally meet with Trulieve patients at three South Florida dispensaries on Saturday, October 1:

  • 1:00 p.m. @ Coral Springs – 10404 W Atlantic Blvd.
  • 2:30 p.m. @ Hollywood – 2908 Hollywood Blvd.
  • 4:00 p.m. @ North Miami Beach – 15100 Biscayne Blvd.

Each of the three event locations will provide patients branded merchandise and will feature live DJs. Khalifa will also offer limited meet-and-greet opportunities for patients.

“Trulieve is honored to have the iconic Wiz Khalifa as an exclusive partner in Florida to curate and promote his unique product line,” said Kim Rivers, CEO of Trulieve. “As an artist, he has such a strong vision of how he wants to express himself.”

The company said that a select number of patients at the three locations that Khalifa visits will receive tickets to attend the Saturday-night Khalifa Kush afterparty at the popular E11even nightclub in downtown Miami.

Trulieve said that the Khalifa Kush product line will expand to all statewide locations in the coming months. Khalifa Kush products are already available in Trulieve-owned and operated locations in Arizona.

“Together, we’ve created a line of products that offer best-in-class cannabis to Florida patients and represent the passion and creativity that Wiz Khalifa is known for,” Rivers said.

Adam Jackson

Adam Jackson writes about the cannabis industry for the Green Market Report. He previously covered the Missouri Statehouse for the Columbia Missourian and has written for the Missouri Independent. He most recently covered retail, restaurants and other consumer companies for Bloomberg Business News. You can find him on Twitter at @adam_sjackson and email him at adam.jackson@crain.com.


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