Cynthia SalarizadehWomen Grow, the largest professional network for women in the cannabis industry, is uncertain if their annual Leadership Summit will return in 2021.
“We’re still uncertain if we will return next year. When we considered the risk and our protocol is everyone’s safety is first. Yes, we are a business but our community is important to us,” said Gia Morón, President of Women Grow. “But with no Leadership Summit this year, we had to come up with other creative ways to stay engaged so we shifted to social media LIVE talks. Meet them where they are,” said Morón.
In March at the start of the pandemic, the company shut down all of its Signature Networking Events (SNE) before lockdowns began. The shift to social media joined Women Grow with the ranks of their peers but it was during the lockdown the company launched its #adulthomeschooling program.
Women Grow took all the elements it used at its SNE and applied it through various education options.
“We wanted to keep our community engaged just as they would at SNE or summit except virtually. We’ve partnered with some amazing companies like Green Flower Arcview, Curaleaf, and M4MM with more partnerships to come. The idea of a virtual conference is still on the table but we’re still in talks,” said Morón.
