Women’s Leadership Award: Natalie Shaul

Women’s Leadership Award


Natalie Shaul

Co-Founder & VP of Marketing, Springbig 


In 2013 Natalie moved to South Florida and started working at springbig. At the time springbig was offering loyalty and text message marketing to small businesses. In the Fall of 2016, Nat made the push for springbig to pivot to cannabis. She identified the potential for the company to enter the cannabis space and took on the initiative to get them in the space in 2017.

Since then, Nat has been the co-founder/head of Marketing for springbig. As springbig’s co-founder, Natalie Shaul has influenced the cannabis sector by being a trendsetter, job creator and changemaker. Under her leadership, springbig has become the leading provider in customer loyalty and text message communications –transforming how thousands of cannabis brands and retailers do business. To date, Shaul has brought the platform to 50 million consumers and over 2,300 retailers. She also played a crucial role in raising nearly $20M total.

In addition to helping thousands of cannabis retailers, Shaul’s company has created more than 80 jobs across South Florida and provided discounted services to support veteran and minority-owned cannabis businesses. She has been able to achieve all of this while occupying a unique position within the cannabis sector. As reported by MarketWatch, the percentage of women in senior positions at cannabis-focused companies has dropped by nearly 15% over the last two years. Shaul strives to challenge this industry trend by creating opportunities and mentoring young women across springbig.

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