Women's Leadership Award Winner Kyra Reed

On April 28, 2022, Green Market Report held its first-ever Women’s Summit. During the event, the Women’s Leadership Awards were announced and presented to the winners. Over the next two weeks, we will highlight each of these winners and congratulate them on their contributions to the cannabis industry.

Women’s Leadership Award


Kyra Reed – Founder and CEO, Women Employed In Cannabis (WEIC) 


Kyra Reed is the founder and CEO of  Women Employed in Cannabis (WEIC), the largest association for women working in cannabis, psychedelics, hemp & CBD. She was named a ‘Social Media Pioneer,’ by Entrepreneur Magazine. Kyra’s activism and community work has been featured in The NY Times, TechCrunch, NPR and 20/20.  

Known for delivering strategic results through community creation, Kyra is recognized for building community on the Sunset Strip. Her work resulted in a massive revival of the Sunset Strip and measurable and ongoing business growth.  

As a social media industry veteran, a community-focused brand innovator, a community-builder, and an outspoken advocate for Women, Kyra understood her leadership experience and expertise were needed in the cannabis industry.  

Kyra launched WEIC in 2017. Due to her leadership and vision, WEIC has grown to be the premier brand and international organization dedicated to empowering women to achieve their professional goals through partnership, promotion, protection, and economic prosperity.  The international organization currently has approximately 15,000 members. 

Through WEIC Kyra inspires women to dismantle the barriers that stand in their way and build their careers and businesses.  WEIC launched the first petition in the industry to encourage people to commit to pro-women, anti-racist practices. 

Today, Kyra is an outspoken advocate for women employed in the cannabis industry.   Kyra’s mission for WEIC is to enable women to create more generational wealth and have more success. She brings international attention to women’s unique needs as entrepreneurs and workers in cannabis.

Accepting the award for Ms. Reed is Heidi Groshelle of Groshelle Communications.

One comment

  • answerdent

    April 20, 2023 at 4:14 am

    Through WEIC, Kyra motivates women to remove obstacles in their path and develop their drift hunters professions and companies. WEIC developed the first industry-wide petition to persuade people to adopt pro-women, anti-racist behavior.


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