KAREN DAVIS – CHIEF CUSTOMER OFFICER, WURK
What is your proudest accomplishment in the cannabis industry?
My proudest accomplishment in cannabis is being part of an organization that is helping provide parity for an industry that has not been on an even playing field since its inception.
Do you feel that the cannabis industry has more opportunities for female-identifying people than other industries?
I think cannabis has more opportunities for female-identifying people than some more traditional industries such as technology, finance, insurance, etc. Emerging markets will naturally be more progressive than those previously run exclusively by men.
Do you feel you have to work twice as hard as male colleagues or do you think the industry has moved past that?
I don’t feel like I have to work twice as hard as male colleagues, but I don’t know if that is because the industry has moved past this. I think there are pockets of lots of industries that allow equal opportunities for women in leadership and women in general to forge their own path.
What was your biggest challenge in business and how did you overcome it?
My biggest challenge in business has been convincing an entire organization that EVERYONE owns client retention and that it is not just a function of the Customer Success organization. No matter how small or how large, every interaction with a client is a direct reflection of the company. That means that sales, implementation, customer success, customer support, finance and accounting (invoicing), money movement, legal, etc., all have a piece of client retention and have opportunities to show the organization in the best light. Non-tangible relationship roles have not historically been held in the same regard as metrics-driven positions. I still work every day to convey how vital each client’s communication is and how it can improve or detract from the overall relationship. It’s a process, and one day I hope to be able to say I’ve overcome it.
What have you or your company done to help give more opportunities for women?
Our Executive Team has women on it and each level of leadership/management. The most important thing we can do is have representation at all levels so that each woman in the organization feels like they can see themselves playing a more significant role in leadership and that it is possible.
What are your personal goals for 2022?
In 2022 I hope to continue to manage the things in my purview with excellence and continue to spend time pulling other women up.